The Dental Marketer

How do top dental practices fill their chairs without spending thousands on ads?This episode is your practical roadmap for launching an effective ground marketing strategy on a razor-thin budget, leveraging your time in the community instead of spending big. We’ll demystify the process, showing you how to dedicate just 90-120 minutes per week, split into manageable sprints, to create a steady stream of trusted local connections. From simple permission tools like business cards and flyers to proven, step-by-step scripts, you’ll discover exactly how to build lasting community relationships that work for you long after you’ve left a location.You’ll get the inside scoop on the reciprocity ladder: a powerful system for giving micro-values to local businesses, tagging them on social media, and leaving value-packed resources. Learn the art of outreach through the spotlight, insider, and connector formulas, designed to naturally open doors and facilitate real collaboration. By the end of the episode, you’ll understand how to sidestep common pitfalls, tailor your approach to any local business, and repeat your efforts each month for compounding trust and visibility. If you're ready for a marketing approach that prioritizes relationships over spend, this episode is your starting line!What You'll Learn in This Episode:How to ground market your practice effectively on a tight budgetA weekly structure for maximizing impact in just 90-120 minutesThe key “permission tools” that quietly work for you 24/7The reciprocity ladder: a strategy for giving before askingConcrete scripts for opening doors with local businessesTargeting and rotating business types for consistent recognitionCommon ground marketing missteps and how to avoid themHow to tailor strategies to gyms, offices, schools, stores, and moreWhy consistency and trust-building outcompete one-off effortsReady to turn a few focused hours each week into a steady stream of new local patients? Press play and plot your path to genuine community growth!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Still relying on “How did you hear about us?” as your only source of patient insights? It’s time for a smarter way to track!In this episode, we dive deep into the world of marketing with Amanda Kepshire, a senior vertical marketing manager at CallRail, who reveals how industry-specific insights can revolutionize the dental marketing game.Amanda breaks down why understanding the unique challenges of dental marketing (like accurately tracking patient sources and enhancing patient experiences) matters more than ever in today's competitive landscape. She explains the pitfalls of outdated manual tracking methods and uncovers how advanced tools, including call and form tracking, unlock the full patient journey. From smarter budget allocation to training front-desk teams and adapting to a rapidly evolving industry, Amanda offers practical strategies for practices to leverage technology, like CallRail’s premium features and AI-driven insights, for superior marketing results and lasting patient loyalty. The discussion wraps up with Amanda’s personal tips on what patients truly value and her expert advice on embracing compliance and data ownership during industry shifts.What You'll Learn in This Episode:The fundamentals of tracking and why it’s essential in healthcareCommon tracking mistakes that lead to lost opportunities and missed insightsHow automated tools can pinpoint exactly how new patients find your practiceWays to use call and form tracking data to refine your messaging and marketing spendThe power of transcription analysis and AI tools to train staff and improve consistencyAmanda’s personal checklist for choosing a providerHow to build trust and retention by understanding the full patient journeyStrategies to stay ahead of privacy regulations and technology changesWhy owning your marketing data is critical for HIPAA complianceActionable steps to start upgrading your marketing (no overwhelming tech required)Let's unlock smarter dental marketing today! tune in now and empower your practice with the strategies that set leaders apart.‍Sponsors:‍CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketerClick here for a special offer!Guest: Amanda KepshireBusiness Name: CallRailCheck out Amanda's Media:‍Website: callrail.com/dentalmarketer‍LinkedIn: linkedin.com/in/amandakepshireCallRail LinkedIn: linkedin.com/company/callrail‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Discover how partnering with local gyms can revolutionize your dental practice. Learn why gym members make ideal patients due to their health-focused mindset. Explore tailored outreach strategies for different gym types and how to craft effective partnership scripts. Uncover tactics like event collaborations and appreciation bonuses to foster community connections. Gain insights into the psychology behind fitness communities and how to leverage goodwill for mutual promotion. Transform your practice by tapping into the wellness movement.

Want to stand out in a crowded dental landscape? It might all come down to when you start learning.In today's episode, Dr. Chad Johnson opens up about the bold decisions and defining moments that set his dental career apart from day one. With an unwavering commitment to learning, Chad jumped straight into post-grad education, quickly making his mark by adopting advanced procedures like dental implants and mastering specialized technologies. He also reveals the entrepreneurial leap of opening his own practice immediately after dental school (a risk that paid off thanks to both market conditions and his vision for what dentistry could be.)Chad offers us a behind-the-scenes look at how he’s integrated cutting-edge tools and management systems, such as same-day crowns, laser dentistry, and the Entrepreneurial Operating System (EOS) he follows from the book "Traction." Beyond clinical skills, he dives into practical lessons on marketing, organizational health, and balancing personal ambitions with the demands of running a busy dental practice. Chad’s story underscores the value of continuous learning, bold action, and intentional leadership at every stage of your career.What You'll Learn in This Episode:The power of pursuing continuing education immediately after graduation.What it takes to start a dental practice right out of school.Strategies for adopting new dental technologies and advanced services.How implementing the Entrepreneurial Operating System (EOS) transforms team culture and efficiency.The value of setting a clear vision and actionable goals for your practice.Insider tips on work-life balance for high-achieving dentists.Effective approaches for in-house marketing and measuring return on investment.Hit play now to discover the unique strategies that Dr. Chad Johnson has applied during his journey through dentistry!‍Sponsors:‍CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketerClick here for a special offer!Guest: Dr. Chad JohnsonPractice Name: Veranda DentistryCheck out Chad's Media:‍Website: verandadentistry.comChad's Podcast "Every Day Practices Dental Podcast": productivedentist.com/podcasts/everyday-practices-dental-podcastEOS: eosworldwide.comEmail: ChadDDS@gmail.comLinkedIn: linkedin.com/in/drchadjohnsonYouTube: youtube.com/c/VerandaDentistryFacebook: facebook.com/VerandaDentistryInstagram: instagram.com/verandadentistry‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Dr. Kapil Kella, founder of Lakeshore Dental Studio, shares his ground marketing expertise, emphasizing the power of personal connections in local communities. He discusses creative tactics like setting up booths at gyms and planning engaging street festivals that foster genuine relationships. Kapil also introduces Kayla, an innovative AI tool for dental note-taking, and highlights the importance of balancing professional life with family commitments, all while encouraging other practices to embrace this hands-on marketing approach.

If you've ever felt the weight of ambition pull you away from personal fulfillment, this episode is your honest roadmap back to balance! Dr. Simone Ellis opens up about her early years as a practice owner: navigating the pressures of rapid growth, leadership, and the unspoken toll of relentless hustle.In this conversation, Dr. Ellis reveals how she recognized warning signs of burnout, the emotional and physical challenges of leading through turbulent times like the pandemic, and why she ultimately sold her thriving practice. She shares the leadership strategies and team systems that now drive her consulting work, all rooted in one philosophy: sustainable success starts with aligning business growth to personal values. Dr. Ellis empowers us to adopt self-awareness, set healthy boundaries, and foster cultures where dental teams (and their leaders) truly flourish.What You'll Learn in This Episode:The real story behind rapid practice growth and its personal costs.How to spot and address burnout as a dentist.Why self-awareness and core values matter for sustainable success.The art of setting boundaries to protect both personal and professional well-being.Proven team motivation techniques inspired by top companies.How honest leadership and structured meetings can transform workplace culture.Concrete strategies Dr. Ellis uses to support and inspire her team.The benefits and intricacies of selling a high-performing dental practice.Key insights for pivoting from ownership to consulting.Practical advice for cultivating a resilient, growth-driven mindset.Tune in now to hear Dr. Ellis’ unfiltered insights and discover how to redefine success as a dentist on your own terms!‍Sponsors:‍Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: net32.com/dentalmarketerGuest: Dr. Simone EllisBusiness Name: Dr. Simone EllisCheck out Simone's Media:‍Website: drsimoneellis.comInstagram: instagram.com/drsimoneellisEmail: drsimoneellis@gmail.com‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍

Transform your referral game with practical scripts that build authentic professional bonds instead of awkward calls. Learn how to connect with general practitioners, pediatricians, and hygienists to position yourself as a valuable community resource. Dive into effective local marketing strategies like sponsoring school events and writing advice columns to enhance your visibility. Discover the powerful 'referral flywheel' system to create a sustainable flow of referrals. Boost your practice's reputation and become the trusted expert in town!

Dr. Ahad Ahmed, a dentist and owner of Easy Breezy Dental, shares his inspiring shift from focusing on high patient volume to prioritizing quality care and team satisfaction. He discusses the critical role of clear communication and strategic partnerships in enhancing practice growth. Dr. Ahmed also emphasizes the benefits of outsourcing administrative tasks, refining hiring practices, and embracing technology. His insights offer valuable lessons on maintaining work-life balance while fostering a supportive environment that promotes excellent patient care.

Discover how dental specialists can become go-to experts without flashy ads. Learn about micro-niche targeting and the importance of identifying key decision-makers for referrals. The podcast reveals how to strategically approach high-yield relationships using a sphere of influence map. You'll explore symptom-based segmentation and the value of mapping referral signals. Plus, find smarter ways to maintain connections with referrers, ensuring each interaction is meaningful and non-intrusive.

Every dental practice claims to put patients first, but what does it mean to build a business where every interaction truly feels like family? In this episode, Michael sits down with Tom Gonzalez, Business Facilitator at Ohana Dental Implant Centers, to reveal how a behind-the-scenes leader can shape both daily operations and the very culture of patient care. Drawing on his unique role, Tom illuminates how his COO-style guidance aligns marketing, patient experience, and operational strategy to create seamless, standout care for every patient who walks through their doors.Tom shares how Ohana’s mission goes far beyond technical excellence by weaving personalized attention into every step of the patient journey. Through heartfelt stories (like the patient who drove hours seeking an expert revision), Tom illustrates how empathy, curiosity, and team empowerment drive not only patient satisfaction but also long-term success. Tune in as the conversation uncovers the nuts and bolts behind Ohana’s methods, the technology and training that keep their standards high, and the leadership philosophies that truly make their practice feel like Ohana (Hawaiian for "family") in every sense.What You'll Learn in This Episode:The real role of a business facilitator in a modern dental practiceHow Ohana Dental ensures consistently exceptional patient experiences across locationsWhy patient stories shape both practice reputation and internal cultureSecrets to addressing failed implants with expertise and empathyTools and metrics that drive operational excellence, including CallRailBalancing automation with a personal, human touch in patient interactionsStrategies for training staff in empathy-driven careLessons on empowering teams versus micro-managingThe importance of curiosity in building personalized patient relationshipsThe long-term vision of fostering a true family spirit within dentistryPress play to discover how Ohana Dental turns everyday care into extraordinary patient experiences!‍Sponsors:‍CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketerClick here for a special offer!Guest: Tom GonzalezPractice Name: Ohana Dental Implant CentersCheck out Tom's Media:‍Website: ohanadentalimplants.com‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!