Navigating Loss, Leadership, and Growth in Your Dental Startup | Dr. Melissa Torres | 548

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Ever wondered how to navigate life’s big challenges while single-handedly running a dental practice? In this episode of The Dental Marketer, Dr. Melissa Torres details her journey from contemplation to execution and her eventual success in the realm of dentistry. Despite the weight of decisions, self-doubts, and life's unexpected turns, Melissa persisted, primarily banking on personal introspection and journaling for clarity and direction. She exposes her innovative approach of assembling a team with less experience but a profound willingness to learn, crediting social media as a primary platform for recruitment.

What You'll Learn in This Episode:

• How personal introspection and journaling can help gain clarity and purpose while facing significant decisions.
• Insights on how to effectively manage consultants and contractors for the success of your business.
• Melissa's unique approach to recruitment and why she chose to train newcomers instead of hiring experienced professionals.
• Strategies for coping with unforeseen setbacks and staff changes before and after launching your practice.
• Melissa's experiences and recommendations about different companies she associated with while setting up her dental practice.
• A personal story of managing a profound personal loss while still handling the daily operations of a thriving business.
• Harnessing the power of social media not just for brand visibility, but also as an recruitment tool.

Listen as Melissa shares her riveting journey of the ups and downs of the dental industry!

(This episode originally aired on 1/4/2024)

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Learn More About the Ground Marketing Course Here:

Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment

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Guest: Dr. Melissa Torres

Practice Name: Miel Dental Aesthetics

Check out Melissa's Media:

Website: https://mieldentalaesthetics.com/

Instagram: https://www.instagram.com/drmelissatorres

Email: inquiries@drmelissatorres.com

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Companies/Software/Services: 

• Open Dental
• Ideal Practices
• Identify Designs
• Darkhorse Tech
• Cisco
• Casper
• Transcendental, LLC (marketing company)
• Google Ads
• Indeed

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People/Communities: 

• Dr. Ashley Dawson - Dawson Modern Dentistry
• Dr. Taher Dhoon
• Dr. Christopher Green

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Books/Publications:

• The Practice Launchpad: Insights From The Experts: Unraveling The Complexities Of Practice Ownership

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Establishments/Brands:

• Howard University
• Target
• Starbucks

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Products:

• StairMaster

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Host: Michael Arias

‍Website: The Dental Marketer

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