The Dental Marketer

Why do some dental practices have teams that go the extra mile while others struggle with high turnover and mediocre results?In this episode, Dino Watt unveils the secrets behind building a vibrant practice culture that doesn’t just improve patient experience—it transforms every facet of your business. Drawing from an extraordinary journey that started in Hollywood and led to dental practice consulting, Dino shares unique strategies grounded in business principles, storytelling, and real-world experience, illustrating how practice owners can foster tighter-knit teams and higher-performing offices.From crafting vision statements to living out core values, Dino explains why successful cultures don’t happen by accident (and how dentists can intentionally shape theirs for long-term success.) You’ll discover actionable tips on hiring the right people (and letting go of the wrong ones), providing feedback that strengthens rather than divides, and creating a magnetic workplace where every team member feels essential. Whether you’re grappling with tough conversations, looking to boost morale, or striving to attract and retain top talent, Dino’s practical wisdom will equip you to cultivate a dental practice where patients and staff alike genuinely want to stay.What You'll Learn in This Episode:The essential elements of a practice vision and how it attracts the right team members.Why core values are non-negotiable for building high standards and unity.How to approach tough conversations and give constructive feedback that motivates change.Ways to foster a culture where every employee feels needed, valued, and engaged.The importance of being inquisitive rather than accusatory in team dynamics.How to improve hiring practices for lasting team success.Strategies to quickly address problematic behavior before it impacts culture.Steps to create a magnetic work environment that both retains and attracts talent.Press play to discover Dino Watt’s proven strategies for turning your dental practice into a place where both patients and team members truly want to be.‍Sponsors:‍CallRail: Never miss a call again! Voice Assist answers and qualifies every inbound call 24/7, so you capture every new patient. Try the 14 day free trial for our listeners at: sta.mx/m2wx‍Click the image for a 14 day free trial!Guest: Dino WattBusiness Name: Dino Watt ConsultingCheck out Dino's Media:‍Consulting Website: dinowattconsulting.comSpeaking Website: dinowatt.comDino's Books:The Practice Rx: Second EditionThe Magnetic Culture EquationInstagram: instagram.com/dinowatt‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Picture this: Your practice and the shop next door becoming your neighborhood’s favorite duo!Too many local practices chase new patients when they could be building networks that bring them in by the dozen. This episode pulls back the curtain on a smarter strategy: focusing on partnerships that make other businesses shine, so your reputation (and client list) grows naturally. You’ll learn how ground marketing isn’t just about being visible—it’s about creating value for others first, and letting reciprocity and trust do the work for you.Michael breaks down exactly how to select and approach the right local vendors, using three simple filters that cut through the noise. You’ll walk away knowing how to identify partnership opportunities with coffee shops, gyms, salons, and more, and why starting small can actually get you bigger wins faster. With tangible examples, we’ll show how to create irresistible win-win offers and how spotlight strategies can boost your partners’ reputation while opening doors for your own success. By the end, you’ll have a ready-to-use pitch framework and the motivation to launch your first partnership today!What You'll Learn in This Episode:The critical mindset shift from seeking patients to championing your partnersHow the psychology of reciprocity, social proof, and identity fuel lasting partnershipsThree must-have filters for selecting ideal vendor partnersWhy smaller, local businesses are your best first targetsCreative ideas for perks and recognition that delight vendors and their customersStrategies for crafting a partnership pitch that lands every timeHow to track, optimize, and scale your local partnership resultsAction steps to move from planning to real-world progressStart building the kind of partnerships that make local businesses (and your reputation) unforgettable by tuning in now!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Wondering if now’s the right time to modernize your dental workflows? Here’s how to decide AND rally your staff behind tech upgrades for the office.Step inside a family-owned prosthodontic office in Lake Geneva, Wisconsin, where Ashley Whinery, the dedicated practice manager, shares her journey of navigating demanding clinical work, an experienced (and older) staff, and a major technology overhaul. From handling intricate dental cases to reversing negative patient experiences, Ashley opens up about the real-life struggles and triumphs of leadership in a small but mighty dental team.This episode delves deep into how compassion, teamwork, and the right tools make all the difference in a high-pressure environment. Ashley reveals the common trap of dentists overextending themselves for patients’ sake, risking burnout, and why open lines of communication matter more than ever. She also breaks down the practice’s strategic leap from Eaglesoft to Dentrix Ascend, sharing the challenges of upgrading from outdated systems and the smooth, cloud-based features that transformed their daily operations. If you’re searching for actionable advice on team dynamics, technology transitions, or simply trying to preserve a positive work culture, this candid conversation is for you!What You'll Learn in This Episode:Actionable strategies for balancing patient care with staff well-beingHow to foster open communication and collaboration in a close-knit dental teamThe warning signs and prevention tactics for burnoutLessons from transitioning to a cloud-based dental practice management systemReal-world workflow improvements after adopting Dentrix AscendOvercoming IT setbacks and resistance to change in your practiceWhy a supportive team is crucial during major operational shiftsHelpful advice for practices tackling big technological or procedural updatesThe value of taking chances and prioritizing family-work balanceTune in now to hear Ashley’s firsthand playbook for thriving through change and prioritizing your team’s well-being.Listen on your favorite streaming platform here!Sponsors:‍Dentrix Ascend: Smarter System, Smarter Practice: Dentrix Ascend Cloud-Based Dental Software Break free from software hassles and come with us to the cloud. Spend less time managing your practice and more time caring for your patients. Request a free 30 minute or less demo at: dentrixascend.com/promo/exploreGuest: Ashley WhineryPractice Name: Lux White Dental GroupCheck out Ashley's Media:‍Website: luxwhitedental.com‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Can "no" from a stranger eventually turn into your loyal patient? It did for Dr. Pak!In this episode, Dr. Taesu Pak pulls back the curtain on his journey to rapidly building Pak Dental, candidly sharing the gritty behind-the-scenes actions and mindset shifts required to open a practice in just three months.Dr. Pak reveals how he hit the pavement a month before opening, embracing the hustle of ground marketing by meeting people, handing out goodie bags, and gathering sign-ups (regardless of how many "nos" he heard.) He opens up about the pivotal mistake of not following up quickly with leads, what changed after he corrected course, and why engaging directly with the community through events and strategic partnerships proved more effective than any ad campaign. Dr. Pak offers actionable insights on overcoming setbacks, harnessing reciprocity, and creating buzz from day one, especially if you dream of building not just any practice, but a busy, community-centered one with real impact.What You'll Learn in This Episode:Proven strategies for ground marketing before your practice even opensHow to turn rejections and "nos" into opportunities for growthThe power of timely follow-up in boosting patient conversionsInsider tips on leveraging community events and benefits fairs for visibilityCreative ways to attract families and key partnerships using giveaways and gamesWhy direct, in-person engagement beats traditional marketing for local practicesEssential resources for mastering the psychology of community outreachDr. Pak's vision for building large-scale, high-traffic dental officesPress play to discover the real-world secrets behind launching a successful, community-driven dental startup!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Growing a practice (or multiple practices) isn’t about working harder; it’s about empowering your people to lead with you.In this episode, you'll get an insider’s look at how Dr. Ben Liu built SuperKids Pediatric Dentistry into a multi-location success story, all while maintaining a strong focus on patient care and team connection. Dr. Liu shares the mindset shifts and practical systems that helped him step back from micromanaging, empowering his team to deliver standout service and dependable results.Listen as Dr. Liu breaks down the organizational blueprint that keeps his practices running smoothly, revealing how clear communication, dedicated roles, and robust processes made all the difference—especially during challenging times like the COVID-19 pandemic. From strategic marketing and mastering Google reviews to navigating negative feedback with grace, he offers real-world tactics for sustainable growth. Most importantly, he opens up about finding balance, taking calculated risks, and remembering that true success includes quality time with family and a culture of trust at work.What You'll Learn in This Episode:How letting go of perfectionism fuels sustainable business growthPractical steps to delegate daily operations without sacrificing qualityBuilding a team culture where ownership and accountability thriveThe critical roles and systems needed for multi-location successProven marketing tactics—Google reviews, SEO, social media, and moreHow to investigate and resolve negative patient feedback effectivelyTips for polishing your new patient intake process for seamless experiencesPartnering with specialized services to scale your dental practiceWhen (and how) to know you’re ready to open a second practiceStrategies for maintaining work-life balance and avoiding burnoutHit play and discover how to build a dental practice that grows on trust, systems, and a little more freedom for yourself.‍Sponsors:‍Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: net32.com/dentalmarketerGuest: Dr. Ben LiuPractice Name: SuperKids Pediatric DentistryCheck out Ben's Media:‍Website: superkidsdentistry.comLinkedIn: linkedin.com/in/ben-liu-42593583‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

What if your next open house didn’t just fill seats, but became the talk of the town, forging genuine connections and a waiting list of new patients?Get ready for part two of this action-oriented masterclass, where Michael unveils a comprehensive, step-by-step playbook for hosting an open house that doesn’t just buzz, but booms with community engagement. Imagine the meticulous planning of a Broadway premiere: every detail, every invite, and every partner coordinated to ensure your event is unforgettable and your practice is the star. This episode is packed with four core strategies: memorable ground marketing, digital co-promotion, energized partnerships, and a high-impact countdown. From using clear scripts to recruit local businesses as co-hosts, to creating co-branded social posts and videos that reach entirely new audiences, you’ll see exactly how to transform potential partners into rallying fans for your event.Beyond promotion, Michael walks you through an open house experience designed as a three-act play: warming up guests, building trust through hands-on experiences, and creating a celebratory close that turns attendees into loyal patients. Discover the exact roles your team should play, how to structure interactive tours and talks, and why making it fun for families leaves a lasting impression. You’ll also learn how to ensure the good will lasts long after the event, with a multi-sequence follow-up plan tailored for each guest. With scripts, timing blueprints, and actionable resources, this episode delivers not just the “what,” but the crucial “how” to make your open house the community event of the season.What You'll Learn in This Episode:The four-pillar strategy for a sold-out, community-driven open houseStep-by-step tactics and scripts for inviting local business partners as co-hostsHow to leverage co-branded digital content for massive audience reachBest timing for social spotlights, boosted ads, and RSVP campaignsDesigning your event as a “three-act play” for maximum impact and conversionsAssigning dynamic team roles for personalized guest experiencesCreating interactive, family-friendly activities that build emotional engagementThe essentials of crafting persuasive email and text follow-ups after the eventHow to use storytelling, social proof, and urgency to drive bookingsHit play to unlock the blueprint for an open house that turns the community’s curiosity into your practice’s loyal patients!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍

Is acquisition the real shortcut to a modern, profitable dental practice? This episode takes you behind the scenes with Dr. Monil Mehta, owner of Dentistry On The Ponds, as he reveals the daily realities and deliberate choices that have shaped his journey since purchasing his practice in 2022.From his pre-dawn gym sessions to late-night administrative catch-ups, Dr. Mehta opens up about the dedication required to manage every facet of ownership—whether it’s upgrading technology, renegotiating vendor contracts, or cultivating a motivated team. He candidly shares why he chose to acquire an established practice rather than start from scratch, and details the strategies that accelerated growth: from system upgrades and marketing investments to integrating new protocols. Dr. Mehta’s transparency about the stresses, rewards, and ongoing evolution of practice life offers genuine insight for any aspiring dental practice owner.What You'll Learn in This Episode:The critical factors Dr. Mehta weighed when choosing between starting a practice and an acquisitionHow a structured daily routine keeps energy high and priorities clearTactical improvements: technology upgrades and efficient front office systemsSmart approaches to renegotiating contracts and controlling overhead costsPractical strategies for integrating new marketing and team processesLessons learned from navigating staff transitions and rapid changesTips on balancing demanding business growth with personal and family timeCandid advice for future dental owners eyeing acquisitionPress play for an unfiltered look at what it really means to own, modernize, and grow a dental practice from day one.‍Sponsors:‍CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketerClick here for a special offer!Guest: Dr. Monil MehtaPractice Name: Dentistry On The PondsCheck out Monil's Media:‍Website: dentistryontheponds.comFacebook: facebook.com/ChanhassenDDSInstagram: instagram.com/dentistryontheponds‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍

Is your next open house a missed opportunity? Let's learn how to create buzz, build trust, and get your calendar booked solid!In this episode, we reveal how to transform your practice’s open house event into an inviting social gathering that builds trust and enthusiasm among potential patients. Drawing inspiration from “Unreasonable Hospitality,” we explore powerful tactics like upbeat music, delicious food, and staff whose uniforms spark conversation, all orchestrated to make every guest feel seen, special, and genuinely cared for.You’ll discover segment-by-segment breakdowns for unforgettable experiences, from “sterilization theater” demonstrations that build transparency to tech showcases and comfort stations that dissolve fears and spark curiosity. The goal is to tailor every interaction and micro-experience to different visitor groups (families, seniors, cosmetic-curious adults, and more) so everyone leaves with personalized memories and newfound confidence in your practice. Plus, we cover proven conversion techniques, from signature “wow moments” to must-have photo ops, that turn visitors into raving fans and lasting patients. This is your practical playbook for embedding your practice at the heart of your community.What You'll Learn in This Episode:How to create a welcoming, party-like open house atmosphere that puts visitors at ease.Step-by-step strategies for showcasing your team, technology, and commitment to safety.Micro-experience ideas tailored for families, health-first adults, seniors, and employers.Tips to design activities that melt away dental fears and spark conversations.The secret to turning curiosity into commitment with hands-on, transparent demos.Must-have elements for converting attendees into loyal patients on the spot.How to leverage urgency, scarcity, and hospitality to drive signup and action.Memorable touches and “wow moments” that get your event talked about for weeks.Tune in now for open house tips that transform your simple event into the heart of your community!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

What if you could build a 200+ patient waitlist without a single ad before seeing your first patient?In this episode, Michael sits down with Dr. Joanna Gamble, founder of Wildberry Pediatric Dentistry, to uncover the remarkable path from food truck dreams to owning one of Wake Forest’s most eagerly anticipated dental offices. Joanna shares how grassroots marketing, hands-on community involvement, and strategic social media helped her spark local excitement (long before her chairs were even in place.)Joanna opens up about the realities behind her success, tackling the obstacles of launching a new practice, from leaky pipes to the tough balance between managing a team and providing great care. You'll hear Joanna’s honest take on designing her practice for families, her passionate belief in connecting intentionally with her community, and the hands-on hiring approach she refined alongside her HR-savvy husband. Her story is a playbook for anyone looking to break the mold, blending heartfelt connection, operational smarts, and a relentless dedication to her patients.What You'll Learn in This Episode:How grassroots marketing can drive patient demand before opening day.Joanna’s favorite ways to authentically engage local families and kids.Step-by-step tactics for getting noticed at community events and farmers' markets.The real-world challenges and rewards of starting a new dental practice.Joanna’s best advice for organizing workflows and reducing stress as an owner.Why personality and values matter more than technical skills in hiring.Creative ways to use social media to build trust and excitement locally.Tips for balancing practice growth with a fulfilling family life.How to develop systems that keep teams aligned and informed.Hit play now to discover how authentic connections and creative tactics can turn your startup practice dreams into reality, right in your own backyard!‍Sponsors:‍Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: net32.com/dentalmarketerGuest: Dr. Joanna GamblePractice Name: Wildberry Pediatric DentistryCheck out Joanna's Media:‍Website: wakeforestpediatricdentist.comEmail: drgamble@wildberrypeds.comPhone: 703-835-5905‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍

What if your dental practice could swoop in and become the highlight of every senior community’s month—making you the hero residents and staff look forward to seeing?This episode reveals actionable, proven strategies to transform your approach from being “just another dental provider” into an indispensable highlight of the month for senior communities. The secret lies in becoming truly “calendar worthy” by designing unique, enriching experiences that require zero extra effort from community staff but deliver immediate comfort, joy, and value to residents.Inside, you’ll discover how to creatively rebrand your traditional dental services into friendly, engaging activities that spark curiosity and trust, instead of resistance. We dive deep into persuasive (yet genuine) ways to pitch your presence to activities directors, emphasizing convenience and tangible resident benefits. The episode walks you through sample scripts, outlines enticing activity themes like "Smile and Comfort Corners" and "Memory Care Magic," and breaks down how to maintain ongoing excitement by rotating your offers. By the end, you’ll have a toolkit for building recurring relationships with senior communities, positioning your practice as the go-to dental resource trusted by residents, families, and staff alike.What You'll Learn in This Episode:How to become a must-have presence on senior living activity calendarsWays to rebrand dental checkups as comforting, engaging experiencesSample scripts and dialogues for pitching to activities directorsIdeas for fun, easy-to-run dental activities that staff will loveTechniques for creating lasting relationships with both residents and staffStrategies for presenting dental care as entertainment and reliefThe power of micro-commitments to gain recurring calendar slotsHow to vary your activities to sustain interest month after monthHow to access deeper resources and scripts to advance your ground marketingTune in now to unlock the strategies that will help your dental practice become the highlight of every senior community’s calendar!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍