The Art of the Follow-up: How to Bring Patients in Without Being Salesy | GMS

Ever feel awkward or pushy when contacting potential patients to book appointments?

Today we're learning about the under-appreciated yet pivotal role follow-ups play in turning potential leads into loyal patients WITHOUT being salesy. Many leads slip through the cracks due to insufficient follow-up, and we set the stage for a deep dive into this crucial process. We're covering three cornerstone principles of effective follow-ups: speed, frequency, and value, detailing how each principle can be harnessed to build trust and keep potential patients engaged over time.

We outline a methodical follow-up system, complete with detailed text message templates to engage leads right after an event and maintain their interest through a timeline of contact points. From quick follow-up to valuable, spaced interactions, we break down the patient journey into crucial stages—awareness, consideration, and decision—aligning follow-up strategies to each phase. Along the way, we learn how to combat common pitfalls like sounding robotic or procrastinating outreach, and underscore the human aspect—treating follow-ups as a fulfilling promise rather than a nuisance.

What You'll Learn in This Episode:

• The vital role follow-ups play in converting leads into patients.
• Key principles of effective follow-up: speed, frequency, and value.
• Strategies for immediate, high-value contact to build trust.
• A structured follow-up system with templates for ongoing engagement.
• How to tailor follow-ups to the stages of the patient decision journey.
• Common follow-up mistakes and how to avoid them.
• The importance of maintaining a human touch in communications.

Hit play to discover actionable follow-up strategies that drive patient conversions today!

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Learn More About the Ground Marketing Course Here:

Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/

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