The Dental Marketer Tracking Your Ground Marketing Success: What Every Practice Must Measure | GMS
If you’ve ever wondered whether your ground marketing efforts are actually working, this episode unveils the proven techniques that transform guesswork into reliable results. We’re digging into the heart of what it really takes to track and optimize every raffle, screening, and event, so your practice isn’t just spending time in the community—it’s investing in growth.
Join us as we break down the essential psychology behind tracking, explore five must-know metrics every dental marketer should monitor, and spotlight the tech stacks that bring transparency to your numbers. Discover how easy-to-adopt systems—like color-coded metrics sheets and automated call tracking—turn scattered outreach into a feedback loop for continuous improvement. With a practical roadmap and a focus on implementation, you’ll leave this episode ready to pinpoint what moves the needle for your practice and say goodbye to “random acts of marketing.”
What You’ll Learn in This Episode:
- Why tracking ground marketing eliminates costly guesswork for your practice
- The five key metrics every dentist and team should monitor for success
- Smart tools—like CallRail and Google Data Studio—that automate and visualize your results
- How to assign accountability and keep your team engaged in weekly metric reviews
- Techniques to measure both short-term interest and long-term patient conversions
- How post-event debriefs and feedback loops drive continuous improvement
- Advanced strategies for analyzing conversations and refining your approach
- Actionable templates and frameworks you can start using today
Unlock the full potential of your ground marketing—press play and start tracking what truly matters today!
Learn More About the Ground Marketing Course Here:
Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment
Sponsors:
CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketer
For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.
The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041