The Dental Marketer The Real ROI of Investing in Your Dental Team | Zach Shelley | 557
Building a thriving dental practice isn’t just about the latest equipment or sharp marketing strategies—it all starts with how you invest in your people.
In this episode, we're bringing on Zach Shelley, a seasoned practice manager, to unpack why the real secret to practice growth is intentional team development. Zach shares hard-won wisdom on how prioritizing team education, meaningful leadership, and continual improvement fosters loyalty, accountability, and performance within your office.
Together, we tackle the biggest myths around team investment—like the fear that investing in team members will only lead them to leave, and how to handle team members who may not seem to recognize these investments. From the nitty-gritty of onboarding your first office manager to setting up practical systems for accountability, communication, and stress management, Zach offers actionable strategies no practice owner should miss. The episode is packed with real stories, book recommendations, and hands-on tips for leaders who want a healthier, high-performing work culture and a more balanced life outside the practice.
What You'll Learn in This Episode:
- Why team investment pays off more than you think (and how to make it count)
- Myths about investing in staff loyalty—and how to overcome them
- How to set up new practices for success by starting with your office manager
- Simple strategies for accountability without micromanagement
- The “checking in, not checking on” communication technique to build trust
- How to use associations like AADOM for ongoing practice growth
- Metrics for tracking your team development ROI
- Tips for addressing performance issues with compassion and clarity
- Practical, cost-effective ways to invest in your dental team—no matter your budget
Tune in now to discover the proven strategies that transform dental teams from average to exceptional!
Sponsors:
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Guest: Zach Shelley
Business Name: Dental Office Manager Leadership Network
Check out Zach's Media:
Website: dentalomleadershipnetwork.com
Facebook Group: facebook.com/groups/domln
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Host: Michael Arias
Website: The Dental Marketer
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