The Bottom Line: Ecommerce Tactics for Profitable Growth

Getting your ROAS target wrong doesn’t just throw off your ad performance… It can tank your entire business.In this episode, I break down why your ROAS is not just a metric—it’s a reflection of your financial model, your LTV assumptions, and how honest you’re being with yourself about your goals. I go deep into first-order profitability vs. LTV-based targeting, show you how to model your numbers step-by-step, and explain why your business model should dictate your strategy, not someone else’s success story.This episode is for anyone who's tired of guessing, tired of copying strategies that don’t fit, and ready to actually scale profitably, with confidence.Key Takeaways:00:00 Intro 01:06 Determining ROAS targets for e-commerce businesses03:19 First-order profitability method 05:22 LTV based targeting 10:16 Aligning ROAS targets with business goals 13:08 How to implement this winning strategy 15:58 Conclusion and outro Additional Resources:👉 Grow Your Bottom Line: https://www.kynship.co/?utm_source=podcast&utm_medium=audio&utm_campaign=70 Unlock Our FREE $10M Masterclass: https://www.kynship.co/free?utm_source=youtube&utm_medium=video&utm_campaign=70👉 Claim Your FREE Business Audit Today: https://www.kynship.co/contact-us?utm_source=youtube&utm_medium=video&utm_campaign=70👉 Book Your FREE Growth Call Now: https://www.kynship.co/contact-us?utm_source=youtube&utm_medium=video&utm_campaign=70Follow us on X:👉 Cody: https://x.com/Cody_Wittick 👉 Taylor: https://x.com/TaylorLagace The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond! 🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533 

Have you ever seen a marketing budget so bad you couldn’t believe your eyes? Today, I've got a story that's going to make every marketer listening either laugh or cry, maybe even both at the same time… You know those moments during a marketing audit when you're convinced you must be reading the numbers wrong? Like, there’s no way this is real. Well, I just finished reviewing a marketing budget that had me questioning reality itself. We're talking about a brand in the baby category that came to me for consulting.Before you tune out thinking this doesn't apply to you because you're not in the baby category, stick with me, because the lessons here are universal. This is about a fundamental misunderstanding of customer behavior, channel dynamics, and basic math.So buckle up, you’re in for a wild ride today. Key Takeaways:00:00 Intro 01:30 The baby category 04:57 The most frustrating marketing budget I’ve ever seen10:46 Understanding the customer journey 17:33 How to fix this mess24:27 Outro Additional Resources:👉 Grow Your Bottom Line: https://www.kynship.co/?utm_source=podcast&utm_medium=audio&utm_campaign=69👉 Unlock Our FREE $10M Masterclass: https://www.kynship.co/free?utm_source=podcast&utm_medium=audio&utm_campaign=69👉 Claim Your FREE Business Audit Today: https://www.kynship.co/contact-us?utm_source=podcast&utm_medium=audio&utm_campaign=69👉 Book Your FREE Growth Call Now: https://www.kynship.co/contact-us?utm_source=podcast&utm_medium=audio&utm_campaign=69Follow us on X:👉 Cody: https://x.com/Cody_Wittick 👉 Taylor: https://x.com/TaylorLagace The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond! 🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533 

Here’s a tough pill to swallow — chasing a high ROAS might actually be costing you growth and customers.Over the last few months, we’ve been deep in the weeds with brands trying to “beat” their ROAS targets, only to realize they’re leaving massive opportunities on the table by focusing on the wrong metric.In this episode, we’re tearing down the myth that higher ROAS is always better. Instead, we show why the smartest brands are going after the lowest sustainable new customer ROAS to dominate ad auctions, outbid competitors, and drive real profitability.This isn’t guesswork. We share real client examples where dialing down the ROAS target, backed by strong retention and lifetime value, created insane competitive advantages.Ready to rethink your ROAS strategy and win the auction? Let’s dive in.Key Takeaways:00:00 Intro00:42 Defining Acquisition Media Efficiency Ratio (aMER)01:48 Critique of chasing high ROAS benchmarks04:24 Winning ad auctions with lower bids07:39 Importance of aligning aMER with profitability goals10:03 Role of retention and LTV in lowering aMER targets11:37 Common client misconceptions about ROAS and profitability14:58 Business model impact on aMER targets17:29 Profitability targets affect acquisition strategy18:37 Why agencies must integrate forecasting and LTV knowledge20:40 OutroAdditional Resources:👉 Grow Your Bottom Line: https://www.kynship.co/?utm_source=podcast&utm_medium=audio&utm_campaign=68👉 Unlock Our FREE $10M Masterclass: https://www.kynship.co/free?utm_source=podcast&utm_medium=audio&utm_campaign=68👉 Claim Your FREE Business Audit Today: https://www.kynship.co/contact-us?utm_source=podcast&utm_medium=audio&utm_campaign=68👉 Book Your FREE Growth Call Now: https://www.kynship.co/contact-us?utm_source=podcast&utm_medium=audio&utm_campaign=68Follow us on X:👉 Cody: https://x.com/Cody_Wittick 👉 Taylor: https://x.com/TaylorLagace The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond! 🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533 

Here’s a harsh truth for you…Your Meta ad account is probably bleeding money as we speak. Over the last six months, I’ve been elbow deep in 50+ ad account audits. I’ve gone through all the slides, dug into all the data, and I just keep seeing the same costly mistakes over and over again. And we’re not talking about a few bucks here and there. We’re talking about hundreds of thousands of dollars left on the table. So I’ve put together the top 10 Meta ad account mistakes that are bleeding money from your ad account. And these aren’t theoretical problems. These are real issues I’m spotting in real ad accounts that are costing real brands serious cash right now.Chances are, at least a few of these are hiding in your ad account, too. And the crazy thing is, most of them can be fixed in under an hour.So without further ado, let’s jump right into it. Key Takeaways:00:00 Intro02:35 Creative testing campaigns 04:47 Ads turned off without a rhyme or reason 06:21 Interest and lookalikes 07:31 View-through attribution  10:17 Ad set budget optimization  12:42 No hard exclusions 14:43 Existing vs. new customers 16:28 Different AOVs in one camapign17:55 Creative volume and diversity 20:18 Not running manual bids 22:30 Outro Additional Resources:👉 Grow Your Bottom Line: https://www.kynship.co/?utm_source=podcast&utm_medium=audio&utm_campaign=67👉 Unlock Our FREE $10M Masterclass: https://www.kynship.co/free?utm_source=podcast&utm_medium=audio&utm_campaign=67👉 Claim Your FREE Business Audit Today: https://www.kynship.co/contact-us?utm_source=podcast&utm_medium=audio&utm_campaign=67👉 Book Your FREE Growth Call Now: https://www.kynship.co/contact-us?utm_source=podcast&utm_medium=audio&utm_campaign=67Follow us on X:👉 Cody: https://x.com/Cody_Wittick 👉 Taylor: https://x.com/TaylorLagace The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond! 🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533 

Struggling with creative burnout? You’re not alone. Most DTC brands do. They cycle through the same ad concepts, watch their CAC climb, and wonder why scaling feels impossible. In this episode, I break down the three distinct creative pipelines that power our 3,000+ monthly ad machine – systems any founder can implement regardless of team size. You'll discover why traditional creative approaches fail at scale, how to build self-replenishing content streams, and the exact framework we use to generate high-converting creative without endless production costs. Whether you're hitting a growth ceiling or planning your next phase of expansion, these three pipelines will transform how you approach creative forever. Stop treating content as a cost center and start building your own creative factory.P.S. Have any questions? Email me: cody@kynship.co Key Takeaways:00:00 Intro00:57 Creative diversity10:54 CGC 15:25 Influencer seeding 21:45 UGC 25:06 Implementing creative pipelines28:47 Outro Additional Resources:👉 Grow Your Bottom Line: https://www.kynship.co/?utm_source=podcast&utm_medium=audio&utm_campaign=66👉 Unlock Our FREE $10M Masterclass: https://www.kynship.co/free?utm_source=podcast&utm_medium=audio&utm_campaign=66👉 Claim Your FREE Business Audit Today: https://www.kynship.co/contact-us?utm_source=podcast&utm_medium=audio&utm_campaign=66👉 Book Your FREE Growth Call Now: https://www.kynship.co/contact-us?utm_source=podcast&utm_medium=audio&utm_campaign=66 Follow us on X:👉 Cody: https://x.com/Cody_Wittick 👉 Taylor: https://x.com/TaylorLagace The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond! 🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533 

Imagine Joe Rogan organically promoting your product to his audience not once, not twice, but four times…Sounds too good to be true, right? Well, that’s precisely what happened to this week’s guest, Paul Jackson. Paul is the mastermind behind MonkeyFeet and the co-founder of Animalhouse Fitness, a fitness company dedicated to developing innovative solutions that help fitness enthusiasts achieve their goals in an environmentally conscious manner. Paul shares their incredible journey from launching during the pandemic to reaching Joe Rogan through seeding and making $13.5 million in just 18 months. If you’re ready to learn the behind-the-scenes of a rapidly growing business, this episode is for you. Tune in! Key Takeaways:00:00 Intro 00:23 From $0 to $13M in 18 months 03:08 MonkeyFeet05:01 Influencer marketing and organic growth 09:33 Product development and iterations 13:37 Biggest challenges of scaling fast 21:36 Current business strategy and future plans 27:06 Bottom line advice 29:28 Outro Additional Resources:👉 Grow Your Bottom Line: https://www.kynship.co/?utm_source=podcast&utm_medium=audio&utm_campaign=65👉 Unlock Our FREE $10M Masterclass: https://www.kynship.co/free?utm_source=podcast&utm_medium=audio&utm_campaign=65👉 Claim Your FREE Business Audit Today: https://www.kynship.co/contact-us?utm_source=podcast&utm_medium=audio&utm_campaign=65👉 Book Your FREE Growth Call Now: https://www.kynship.co/contact-us?utm_source=podcast&utm_medium=audio&utm_campaign=65Learn more about Paul:👉 Website: https://animalhousefitness.com/ 👉 LinkedIn: https://www.linkedin.com/in/pauljacksonucla/ Follow us on X:👉 Cody: https://x.com/Cody_Wittick 👉 Taylor: https://x.com/TaylorLagace The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond! 🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533 

So, you’ve got a killer product… Now what?In this episode, Purdy & Figg co-CEOs Jack and Charlie Rubin explain how they grew from £452K to over £50M on a £25 product. Their rapid growth didn’t come from luck or cheap hacks, but from an obsession with product uniqueness, customer retention, and brilliant offer design. Thanks to their bold bets, they didn’t just scale, they exploded, and they’re here today to explain exactly how. They also reveal why they’re saying “no” to US expansion (for now) and how sticking with the UK is a power move, not a limitation.If you’re a DTC founder, marketer, or operator, this episode’s packed with practical gold and growth lessons, so don’t miss out.Let’s jump right in!Key Takeaways:00:00 Intro 00:16 The main factor for Purdy & Figg’s success 02:53 LTV, risk tolerance, and aggressive growth 14:42 The importance of testing in paid media 19:51 Inventory planning and operational challenges28:20 Agency-brand relationships 36:17 Expansion strategy and market entry42:48 Outro Additional Resources:👉 Grow Your Bottom Line: https://www.kynship.co/?utm_source=podcast&utm_medium=audio&utm_campaign=64👉 Unlock Our FREE $10M Masterclass: https://www.kynship.co/free?utm_source=podcast&utm_medium=audio&utm_campaign=64👉 Claim Your FREE Business Audit Today: https://www.kynship.co/contact-us?utm_source=podcast&utm_medium=audio&utm_campaign=64👉 Book Your FREE Growth Call Now: https://www.kynship.co/contact-us?utm_source=podcast&utm_medium=audio&utm_campaign=64Follow us on X:👉 Cody: https://x.com/Cody_Wittick 👉 Taylor: https://x.com/TaylorLagace The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond! 🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533 

Lower pricing in agency partnerships can actually hinder brand growth by reducing service quality. The podcast dissects the harsh realities of agency economics, revealing how cheap choices often result in minimal attention and poor outcomes. Listeners are armed with essential questions to effectively evaluate potential agencies and ensure strategic alignment. Additionally, the balance between communication and strategy in client engagements is explored, highlighting how budget constraints impact agency performance. Investing wisely in quality can lead to sustainable growth.

Struggling to convert more leads? You’re missing the secret ingredient… In this episode, we’re joined by Rabah Rahil to reveal how you can generate more leads, increase conversions, and scale your revenue with just a couple of tweaks. Rabah is the CMO of FERMÀT, an AI native commerce platform that optimizes shopping experiences, leading to best-in-class shopper engagement and conversion. Rabah’s platform allows businesses to test offers, funnels, and messaging without disrupting their website experience. We talk in-depth about the importance of congruency between ads and landing pages, how to leverage AI, and identifying hero offers. Tune in! Key Takeaways:00:00 Intro 00:23 FERMÀT and AI integration 03:58 Full funnel marketing and website optimization 09:50 Data and performance metrics 21:24 Identifying the hero offer29:23 What is FERMÀT 36:49 Outro Additional Resources:👉 Grow Your Bottom Line: https://www.kynship.co/?utm_source=podcast&utm_medium=audio&utm_campaign=62👉 Unlock Our FREE $10M Masterclass: https://www.kynship.co/free?utm_source=podcast&utm_medium=audio&utm_campaign=62👉 Claim Your FREE Business Audit Today: https://www.kynship.co/contact-us?utm_source=podcast&utm_medium=audio&utm_campaign=62👉 Book Your FREE Growth Call Now: https://www.kynship.co/contact-us?utm_source=podcast&utm_medium=audio&utm_campaign=62Get in touch with Rabah:👉 Website: https://www.fermatcommerce.com/ 👉 LinkedIn: https://www.linkedin.com/in/rabahrahil/ Follow us on X:👉 Cody: https://x.com/Cody_Wittick 👉 Taylor: https://x.com/TaylorLagace The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond! 🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533 

Kevin Lavelle, founder of menswear brand Mizzen+Main, discusses his bold move to disrupt the baby monitoring industry with his new venture, Harbor. He shares his frustrations with existing technology and how he aims to offer a superior product that directly connects without internet dependence. Lavelle explores unique customer acquisition strategies, including influencer marketing and innovative campaigns like the 'Great Baby Monitor Swap.' With insights from his journey, he offers valuable advice for aspiring entrepreneurs eager to make an impact.