Why Your Offer Matters More Than Your Ad Creative

👉 Grow your bottom line: https://www.kynship.co/ 

If you’ve been focusing all your energy on creative testing but are still struggling to convert, it’s time to test your offers.

Many entrepreneurs get so caught up in analyzing and tweaking the creative parts of their ads that they overlook the importance of testing their offers.

In this episode, Taylor and I break down the importance of offer testing and why it’s the missing piece in most brand strategies.

We dive deep into what an “offer” truly is (hint: it’s not just a 10% discount), how brands can strategically structure their offers based on core business metrics, and why smaller brands should stop viewing offers as something that could dilute their brand.

Taylor also shares actionable insights from real case studies of both high- and low-LTV brands, giving practical tips on how to test and optimize offers effectively.

Want to dominate Q4 with winning offers? Hit play now to learn how to master offer testing.

Key Takeaways:

• 00:00 Intro
• 00:53 Why most brands overlook offer testing
• 03:52 Test offers like you test creative
• 06:11 Offer ≠ brand dilution for emerging brands
• 07:29 Factors to consider when building offers
• 11:34 High LTV case study: subscription + free gift
• 18:56 Low LTV case study: threshold spend offers
• 23:38 Testing and optimizing offers: a Southern Scholar case study
• 28:35 Takeaways 
• 30:29 Outro

Additional Resources:

Follow us on X:

👉 Cody: https://x.com/Cody_Wittick 

👉 Taylor: https://x.com/TaylorLagace 

The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs.

Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness, to name a few) and generating over $350M in revenue, they offer practical, actionable advice.

So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. 

🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533