Agency vs In-house? Why That’s The Wrong Question

👉 Grow your bottom line: https://www.kynship.co/ 

Too many brands expect an agency to come in and 10x their business without fixing anything internally.

In this episode, I get brutally honest about something I don’t think enough people in our world talk about: agency incentives, pricing structures, and who’s actually responsible for growth. (Hint: it’s not your agency.)

I walk through why most agency pricing models are broken and how we’ve structured ours at Kynship to align incentives the right way. I also get into the real reason your business might be stuck, because growth takes way more than good ads or flashy creative. If your margins suck, if retention’s declining, if your ops are a mess... No agency can fix that for you.

Growth is a team sport, and it's time we started treating it that way.

Let's jump right in!

Key Takeaways:

• 00:00 Intro 
• 00:46 Agency incentives and pricing structures
• 01:50 Value over price
• 02:58 How we structure things at Kynship 
• 04:56 What most people get wrong when hiring an agency 
• 07:54 The reality of in-house talent
• 09:19 Exceptional growth talent is expensive
• 10:05 Growing your business is not our job 
• 15:23 Agency vs. in-house talent 
• 19:29 What I want you to take away from this episode
• 21:27 Outro 

Additional Resources:

Follow us on X:

👉 Cody: https://x.com/Cody_Wittick 

👉 Taylor: https://x.com/TaylorLagace 

The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs.

Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness, to name a few) and generating over $350M in revenue, they offer practical, actionable advice.

So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. 

🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533