The #1 Mistake Brands Make With Ads During BFCM (And How to Fix It)

👉 Grow your bottom line: https://www.kynship.co/ 

Most brands are missing out on sales during BFCM without even realizing it… 

They fall victim to the lie that their campaigns won’t pick up, make edits at 6 AM just to feel like they’re doing something, and end up resetting optimization at the worst possible time.

In this episode, we’re breaking down why cost controls are your secret weapon during BFCM, how to structure your campaigns for peak performance, and the post-sale move that will save you thousands in wasted spend.

You’ll learn why evergreen campaigns often outperform flashy promo ads, how to avoid the dreaded post-BFCM crash, and why you should always trust the machine. 

Want to scale your sales this BFCM? 

Tune in now.

Key Takeaways:

• 00:00 Intro 
• 00:21 BFCM and the beauty of cost controls 
• 01:35 Challenges of BFCM advertising 
• 04:06 Optimizing for one-day vs. seven-day clicks
• 06:27 Post-promotion crash and cost control adjustments 
• 07:50 The power of patience 
• 09:55 Budget adjustments during and after promotions 
• 12:50 Separating evergreen and promotional campaigns 
• 16:36 Outro

Additional Resources:

Follow us on X:

👉 Cody: https://x.com/Cody_Wittick 

👉 Taylor: https://x.com/TaylorLagace 

The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs.

Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness, to name a few) and generating over $350M in revenue, they offer practical, actionable advice.

So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. 

🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533