
Founder's Journal
Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
Latest episodes

Mar 20, 2024 • 13min
Go Direct
Explore the importance of founders crafting their narrative, learning to communicate, and going direct to their audiences via social media. Emphasize authenticity and transparency in business leadership, building communication skills, and establishing a storytelling platform.

27 snips
Mar 18, 2024 • 28min
The Opportunity Cost of Everything
Exploring the significance of opportunity cost in life decisions, especially for entrepreneurs. Visualizing a 90-year lifespan with 4,680 dots on a calendar. Reflecting on the value of time and making conscious choices. Balancing success with personal satisfaction. Embracing opportunities and living authentically without regrets.

4 snips
Mar 15, 2024 • 18min
How I Lost $10,000,000
Andrew Wilkinson shares his journey from founding MetaLab to creating Tiny, a Berkshire Hathaway for internet companies. He discusses a failed business launch post-MetaLab, losing $10 million on a software venture, struggles with competition from Asana, and valuable lessons learned from costly business defeats.

22 snips
Mar 13, 2024 • 27min
The Dangers of LTV
Exploring the dangers of relying solely on Lifetime Value (LTV) in startup marketing, highlighting potential pitfalls such as misleading data and harmful business outcomes. Discussion on the challenges of heavy marketing spend and the importance of balancing customer acquisition costs for sustainable growth. Warning against the seductive nature of the LTV formula and emphasizing the need for a holistic approach to business strategies.

29 snips
Mar 11, 2024 • 35min
7-Figure Business in 48 Hours
Learn how to build a 7-figure business in 48 hours with Noah Kagan, exploring market opportunities, validating business ideas, and strategies for doubling growth through customer engagement and social media marketing.

Mar 8, 2024 • 26min
Why Software is Eating the World
Exploring Marc Andreessen's predictions on software transforming industries, growth of tech giants like Walmart, and potential of AI in today's business landscape. Software revolution across industries, smartphone ownership, cloud computing, and market dynamics driving software innovation. Evolution of industries into software companies, digital revenue streams in entertainment, and transformative impact of software on sectors like telecom, retail, and cars.

Mar 6, 2024 • 15min
How to Hire Well
Learn how to hire effectively from renowned founder and investor Elad Gil. Discover insights on job descriptions, interview questions, candidate scoring, work projects, and building a diverse team. Explore the importance of structured interviews, unbiased candidate evaluation, momentum strategies, reference checks, and fostering diversity in the workplace.

9 snips
Mar 4, 2024 • 28min
7 Powers: The Foundations of Business Strategy
Exploring the 7 Powers book on business strategy, with examples from Apple, Netflix, and others. Discussing how companies create competitive advantages and barriers to entry. Exploring switching costs, vendor lock-in, and the influence of brands on business strategies. Unleashing process power and strategic evolution with insights on Netflix's shift to streaming.

4 snips
Mar 1, 2024 • 25min
Amp it Up
Exploring the impact of CEO retirement on stock prices, insights on driving organizational performance, tales of growth in tech sector, importance of performance culture and accountability, prioritizing clarity and focus in business leadership.

61 snips
Feb 28, 2024 • 35min
How to Get Your First 1,000 Users
Learn about the seven proven strategies to acquire your first 1,000 users as a B2C startup. From leveraging influencers and creating viral content to targeting specific communities and utilizing press coverage. Discover insights from successful companies like Netflix, Instagram, DoorDash, and more.