
Founder's Journal
Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
Latest episodes

Jan 10, 2024 • 19min
How to Optimize Taxes as an Entrepreneur
Ankur Nagpal, expert in tax strategies and wealth preservation tactics for entrepreneurs, discusses QBI deduction, types of businesses, home office deduction, and the benefits of a solo401k. Other topics include maximizing tax benefits, credit card points, real estate investments, and seeking quality information.

Jan 8, 2024 • 22min
I Did Something Crazy
The speaker shares their plan to make HubSpot go viral on social media and national television by telling a crazy story of how they and their friends got free tickets to the college football national championship. They discuss the expensive ticket prices for the game and ponder if a brand would sponsor their attendance. They share an example of taking a riskless bet that gained a lot of engagement and talk about their experience of reaching out to brands for sponsorship. They also discuss a unique marketing campaign idea involving wearing orange shirts with letters to stand out in a football stadium and creating buzz for the brand through social media and live updates. Finally, they explore how to build momentum for a company by generating content and involving the audience in the journey.

Jan 5, 2024 • 38min
Musings of a Legendary Entrepreneur
Alex Lieberman interviews Jason Fried, a legendary entrepreneur and CEO of 37signals. They discuss topics such as building good culture, leadership, handling business adversity, empowering individuals, understanding company culture through actions, equity vs. profit sharing, evaluating performance, and the importance of making decisions aligned with passions and values.

Jan 3, 2024 • 16min
A 2-Step Program for New Year's Resolutions
The podcast provides a program for setting and achieving New Year's resolutions, emphasizing the importance of goal setting and accountability. It discusses using the entrepreneurial operating system (EOS) and breaking goals into pillars, visions, rocks, and habits. The program involves creating vision statements, quarterly goals, and forming accountability groups. Tips for staying disciplined include utilizing a Google form template for accountability and joining online support platforms.

5 snips
Jan 1, 2024 • 34min
A $20m Business with No Meetings, Deadlines or Full-Time Employees
A $20m business called Gumroad is run without meetings, deadlines, or full-time employees. The CEO discusses running the company like an open source project, turning customer ideas into product features, the future of remote work and the gig economy, and transitioning to a new business model.

Dec 29, 2023 • 25min
Startup Hotline
The podcast covers topics such as crowd-sourcing content, being customer-centric in business, transitioning to entrepreneurship, and answering listener questions about favorite Lego kits and delegating tasks in the early days of Morning Brew's operation.

13 snips
Dec 27, 2023 • 21min
Underrated Tools to Find Hidden Business Ideas
Greg Isenberg, one of the best business ideators, shares his favorite software tools for finding hidden business ideas. He discusses using software to mine the internet for thousands of ideas, using Product Hunt's launch archive to discover abandoned ideas, creating unique businesses with missing ingredients, and uncovering business ideas with Reddit.

Dec 25, 2023 • 16min
How to Crush a Quarterly Offsite
Learn how to crush a quarterly offsite meeting with a 7-step process, including reflection, goal-setting, and strengthening relationships. Discover the structure and steps involved, such as reviewing previous quarter goals, tackling key issues, prioritizing, and creating action items.

Dec 22, 2023 • 11min
How to Elevate Your Circle
Learn how to surround yourself with the right people and influences to enhance your life and personal growth. Connect your values with the people, role models, content, and communities in your life. Emphasizes the importance of assessing and introducing values in your life and surrounding yourself with the right inputs and connections.

Dec 20, 2023 • 23min
Bootstrapping vs. Venture Capital
Jason Fried, co-founder and CEO of 37signals, discusses the tradeoffs of bootstrapping vs. venture capital. They examine the unconventional approach of their bootstrapped company, the value of focusing on costs and product in a hyper-competitive space, starting as an agency to fund a software-based business, and the concept of optionality in shaping a business.
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