Founder's Journal The Dangers of LTV
22 snips
Mar 13, 2024 Exploring the dangers of relying solely on Lifetime Value (LTV) in startup marketing, highlighting potential pitfalls such as misleading data and harmful business outcomes. Discussion on the challenges of heavy marketing spend and the importance of balancing customer acquisition costs for sustainable growth. Warning against the seductive nature of the LTV formula and emphasizing the need for a holistic approach to business strategies.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Exploring the Pitfalls of Relying on Lifetime Value (LTV)
02:03 • 3min
Critiquing the Lifetime Value Formula in Marketing
04:37 • 10min
Challenges of Heavy Marketing Spend and Customer Acquisition
14:17 • 5min
The Pitfalls of Relying Solely on Customer Lifetime Value in Business Strategies
18:53 • 7min