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3min chapter
The Dangers of LTV
Founder's Journal
Exploring the Pitfalls of Relying on Lifetime Value (LTV)
Exploring the pros and cons of relying on Lifetime Value (LTV) as a sole metric for business success, emphasizing the significance of also understanding Customer Acquisition Cost (CAC) for entrepreneurs. The chapter highlights Bill Gurley's 2012 essay critiquing the LTV methodology and its enduring relevance.
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Listen to the best highlights from the podcasts you love and dive into the full episode