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7min chapter
The Dangers of LTV
Founder's Journal
The Pitfalls of Relying Solely on Customer Lifetime Value in Business Strategies
This chapter explores the drawbacks of solely focusing on Customer Lifetime Value (LTV) in business strategies, warning about issues like customer price sensitivity, creativity loss in marketing, excessive spending, and unsustainable growth models. It emphasizes the importance of balancing customer acquisition costs with long-term profitability for sustainable business success.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode