5min chapter

Founder's Journal cover image

The Dangers of LTV

Founder's Journal

CHAPTER

Challenges of Heavy Marketing Spend and Customer Acquisition

Exploring the downsides of depending too much on marketing spend to acquire customers, including rising costs, declining efficiency, and the value of organic users over purchased ones. The chapter also emphasizes the benefits of providing direct value to customers and enhancing customer experience instead of solely focusing on marketing tactics.

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