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Founder's Journal

How to Get Your First 1,000 Users

Feb 28, 2024
Learn about the seven proven strategies to acquire your first 1,000 users as a B2C startup. From leveraging influencers and creating viral content to targeting specific communities and utilizing press coverage. Discover insights from successful companies like Netflix, Instagram, DoorDash, and more.
35:09

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Leveraging personal networks is crucial for acquiring early users in startups.
  • Directly targeting strangers through outreach efforts is a labor-intensive but effective strategy for user acquisition.

Deep dives

Key Strategies for Acquiring First 1000 Users in B2C Startups

Based on Lenny Ruchitsky's essay, seven key strategies have been identified for acquiring the first 1000 users in B2C startups. These include reaching out to friends and colleagues, contacting targeted strangers, engaging where the target audience is present online or offline, enlisting influencers, getting press coverage, creating viral content, and using physical placements like flyers and stickers.

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