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11min chapter
How to Get Your First 1,000 Users
Founder's Journal
Strategies for Acquiring the First 1,000 Users for a Startup
This chapter explores seven key strategies for acquiring the first 1,000 users, including reaching out to friends, leveraging influencers, and creating viral content. It introduces Lenny's 'kickstarting menu' which categorizes these strategies into pitching individuals, piggybacking, and content buckets. The chapter emphasizes the significance of focusing resources on one or two successful channels rather than scattering efforts across various tactics.
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