This chapter explores seven key strategies for acquiring the first 1,000 users, including reaching out to friends, leveraging influencers, and creating viral content. It introduces Lenny's 'kickstarting menu' which categorizes these strategies into pitching individuals, piggybacking, and content buckets. The chapter emphasizes the significance of focusing resources on one or two successful channels rather than scattering efforts across various tactics.
Episode 113: Today’s read is by one of my favorite startup creators, Lenny Rachitsky. The essay, How To Kickstart & Scale a Consumer Business, breaks down the seven proven strategies to acquire your first 1,000 users as a B2C startup. I’m going to read through each of the strategies, share some examples that Lenny provides, and provide some of my own thoughts on early growth.
Original essay: https://www.lennysnewsletter.com/p/consumer-business-find-first-users
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