Targeting Lorelei: A Strategic Approach

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Explore the effective strategy of targeting a specific neighborhood, Lorelei, through its homeowners association as a central point to attract a broader audience. Learn how finding existing community hubs both online and offline can help in acquiring the first 1000 users, with insights from successful companies like Netflix and Mark Randolph.

Episode 113: Today’s read is by one of my favorite startup creators, Lenny Rachitsky. The essay, How To Kickstart & Scale a Consumer Business, breaks down the seven proven strategies to acquire your first 1,000 users as a B2C startup. I’m going to read through each of the strategies, share some examples that Lenny provides, and provide some of my own thoughts on early growth.

Original essay: https://www.lennysnewsletter.com/p/consumer-business-find-first-users

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