Acquiring Subscribers and Enlisting Influencers for Startup Growth

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This chapter delves into the speakers' methods of targeting college business students to grow their startup's subscriber base, including attending classes and club meetings. Additionally, it explores the effectiveness of ambassador programs and influencer partnerships, drawing examples from successful companies like Instagram and Cameo.

Episode 113: Today’s read is by one of my favorite startup creators, Lenny Rachitsky. The essay, How To Kickstart & Scale a Consumer Business, breaks down the seven proven strategies to acquire your first 1,000 users as a B2C startup. I’m going to read through each of the strategies, share some examples that Lenny provides, and provide some of my own thoughts on early growth.

Original essay: https://www.lennysnewsletter.com/p/consumer-business-find-first-users

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Alex Lieberman (@businessbarista)