
Founder's Journal
Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
Latest episodes

44 snips
May 7, 2024 • 34min
How to Reverse Engineer Great Business Ideas (Sam Parr, The Hustle & Hampton)
Sam Parr, expert at reverse engineering business ideas, shares tools and frameworks for finding and vetting the best businesses. Topics include launching businesses, targeting startup customers, analyzing annual reports for insights, and reverse engineering successful businesses for innovative ideas.

8 snips
Apr 30, 2024 • 24min
Founder’s Journal’s Next Chapter
The podcast discusses the future of Founder's Journal and aims to be the top entrepreneurship show. It explores the challenges and changes in the podcast's journey, evolving podcast format, success strategies, and transitioning to an interview format for valuable entrepreneurial insights.

15 snips
Apr 23, 2024 • 31min
My New Business
The host discusses rediscovering purpose post-exit and launching their new business, sharing details on ideation, customer acquisition, early challenges, pivots, finding a co-founder, and key lessons. They explore transitioning from CEO to managing a portfolio, overcoming challenges in customer retention, evolving business services, and navigating growth challenges while emphasizing hiring strategically and finding fulfillment.

Apr 16, 2024 • 33min
Why I Stepped Down As CEO
Exploring the emotional journey of stepping down as CEO, transitioning from operational to strategic focus, and navigating the aftermath of the decision. The speaker discusses struggles with identity, motivation, and self-worth, along with seeking fulfillment and self-discovery post transition.

Apr 9, 2024 • 27min
Why We Sold Morning Brew
Exploring the journey of selling Morning Brew, discussing valuation, growth, and personal reflections. Delving into the decision-making process, financial freedom vs. family responsibility, and trusting gut instincts in strategic partnerships. Reflecting on the emotional challenges of selling a business and transitioning roles.

32 snips
Apr 2, 2024 • 22min
Growing Morning Brew from 0 to 10,000 Subscribers
The podcast discusses the strategies used to acquire the first 10,000 subscribers, including early subscriber acquisition tactics, strategic promotion to business students at university, leveraging hubs and spokes for growth through the Ambassador Program, and the evolution of the Ambassador Program leading to significant subscriber growth.

17 snips
Mar 29, 2024 • 28min
Lessons from CMOs, Great Storytelling, Freelance vs. Full-time, Follow Your Energy
The podcast discusses key takeaways from a CMO dinner, the dilemma of freelancers vs. full-time employees, storytelling lessons from Shaan Puri, the importance of following your energy, and joining a non-profit board.

Mar 27, 2024 • 24min
Feeling Unskilled, Curing Cancer, and Going All-In on Morning Brew
Topics discussed include navigating content creation slumps, empowering early cancer detection through AI technology, optimizing MRI scans with AI, and committing fully to the Morning Brew business venture.

5 snips
Mar 26, 2024 • 22min
A Little Throwback
Reflections on the joys of finding product market fit and being a default-trusting founder, along with insights on understanding extrinsic vs. intrinsic drivers in business. The host also discusses balancing client expectations, trust dynamics in business relationships, and the challenges of maintaining creativity while pursuing audience growth and monetization in content creation.

7 snips
Mar 22, 2024 • 21min
Always Be Shipping
The podcast discusses Tyler Denk's philosophy on building a team and culture to ship features quickly. It emphasizes strategies for competing in a crowded market, the early days of a startup, motivating employees, hiring passionate engineers, building a unicorn team, and seamless integration.