
Founder's Journal
Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
Latest episodes

38 snips
Feb 23, 2024 • 26min
Second Job of a Startup CEO
This podcast discusses the transition of a startup CEO from a doer-in-chief to a company-builder-in-chief, highlighting the three distinct jobs of a CEO. It explores the challenges of delegation, communication, decision-making, and company culture in startups. The value of unscheduled time for a CEO and Pixar's commitment to quality are also discussed.

28 snips
Feb 21, 2024 • 18min
17 Startup Principles by Sam Altman
Sam Altman, CEO of OpenAI & former President of YCombinator, discusses 17 startup principles in his essay 'What I Wish Someone Had Told Me'. Topics include optimism in entrepreneurship, building a successful business with relentless teams and audacious ideas, success strategies like conviction and outcome orientation, and the importance of working with great people in startups.

Feb 19, 2024 • 17min
Imitate, Then Innovate
David Perell, founder of Write of Passage, delves into the importance of imitation in creativity, why originality stems from imitation, and the balance between imitation and innovation. He discusses the 'originality disease,' the role of ego in creativity, and how imitation can lead to innovation in entrepreneurship.

Feb 16, 2024 • 12min
Why Market Size Matters
Introduction discusses the significance of identifying a specific market niche for startup success. The Power of Defining a Narrow Market explores how it can lead to business success. The Advantages of Defining a Narrow Market highlights the benefits and strategy of focusing on a specific target market.

Feb 14, 2024 • 22min
Visionary vs. Fraud
The podcast explores the role of vision and arrogance in entrepreneurship, discussing renowned visionaries like MLK and Steve Jobs. It examines the discrepancies in scrutiny faced by healthcare technology founders. The episode also delves into the double standards in the tech industry when it comes to selling a vision versus the product. Additionally, it highlights the fine line between vision and fraud, using examples of Elizabeth Holmes and Magic Leap.

4 snips
Feb 12, 2024 • 21min
Momentum is Everything
This podcast explores the importance of speed in decision making and execution when building a business, emphasizing the significance of timing. It discusses executing with momentum and challenging due dates, as well as accelerating processes and eliminating dependencies to optimize efficiency. The podcast also highlights the importance of having a simple understanding of problems and getting input from founders or CEOs first.

13 snips
Feb 9, 2024 • 27min
The Great Online Game
Explore the concept of the 'great online game' and how it determines rewards both online and offline, with a focus on participation in online communities and platforms. Discover success stories in the online creator economy and how the great online game relates to entrepreneurship.

Feb 7, 2024 • 18min
Active vs. Passive Listening
The podcast discusses the concept of active vs. passive learning, exploring the advantages and drawbacks of each approach. It highlights the increase in decision-making and service-oriented roles in the workforce and the need for employees to have time for thinking and learning. The importance of embracing wandering and curiosity as a means of growth in life and work is emphasized. They also discuss the significance of allowing oneself to learn more freely and without pressure, starting with easy activities like listening to podcasts or reading books. The value of customer support for entrepreneurship and the importance of continuous learning are also explored.

Feb 5, 2024 • 19min
Why The Next Big Thing Looks Like a Toy? Ft. Apple Vision Pro
Apple Vision Pro, a technology product, discusses why the next big thing starts out looking like a toy. They explore the dismissal of disruptive technology, the evolution and value of Wikipedia, the power of disruptive technologies, and Salesforce's product improvement and the Apple Vision Pro.

Feb 2, 2024 • 15min
Private Elon Musk Emails
Elon Musk's emails to Tesla employees provide insights into his personality and business operations. Topics discussed include Elon's views on remote work and leadership, the challenges of remote work and CEO involvement in hiring, and the importance of CEO involvement in hiring to manage company culture and expenses.
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