Founder's Journal My New Business
15 snips
Apr 23, 2024 The host discusses rediscovering purpose post-exit and launching their new business, sharing details on ideation, customer acquisition, early challenges, pivots, finding a co-founder, and key lessons. They explore transitioning from CEO to managing a portfolio, overcoming challenges in customer retention, evolving business services, and navigating growth challenges while emphasizing hiring strategically and finding fulfillment.
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Peak Moments at Morning Brew
- Alex Lieberman reflected on his peak moments building Morning Brew to rediscover his purpose.
- These moments, primarily from the first four years, involved pitching, hiring, and organic growth.
Early Stage Preference
- Alex Lieberman realized he thrives in the early stages of a company, where building feels like art, not science.
- He enjoys close-knit teams, rapid growth, and leveraging his storytelling and sales skills.
Short-Form Video vs. Text
- Observing the rise of short-form video agencies, Alex Lieberman identified potential issues like commoditization and difficulty measuring ROI.
- He saw an opportunity in text-based platforms like Twitter and LinkedIn, which he believed offered clearer value.