The host discusses rediscovering purpose post-exit and launching their new business, sharing details on ideation, customer acquisition, early challenges, pivots, finding a co-founder, and key lessons. They explore transitioning from CEO to managing a portfolio, overcoming challenges in customer retention, evolving business services, and navigating growth challenges while emphasizing hiring strategically and finding fulfillment.
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Quick takeaways
Finding purpose post-exit helped Alex Lieberman realize passion for building new businesses.
Launching Storyar, Alex leveraged network and pivoted to offer copywriting services for scalability.
Deep dives
Challenges After Leaving CEO Role
Leaving the CEO role at Morning Brew led to personal struggles for Alex Lieberman, causing a loss of motivation, identity, purpose, and confidence. Reflecting on successful moments during Morning Brew's early days helped him realize his true passion for building new businesses.
Transition to Holding Company Model
Alex Lieberman decided to adopt a holding company model for his new venture, aiming to be an early-stage builder managing a portfolio of businesses with CEOs in charge of day-to-day operations. Inspired by peers like Jesse Pooji, he sought to focus on building and growing businesses in their initial stages.
Launch of Storyar: Twitter and LinkedIn Ghostwriting Agency
Alex Lieberman identified a market gap in short-form video agencies and instead launched Storyar, a Twitter and LinkedIn ghostwriting agency. By leveraging his network and conducting a scrappy initial recruitment process, he attracted both clients and talented writers to kickstart the business.
Business Evolution to Copywriting Service
Recognizing challenges in the original business model, Storyar pivoted to offering copywriting services for companies, targeting marketing and communications heads. The shift aimed to address scalability issues and cater to a broader range of content needs beyond executive social, enhancing client retention and business growth.
Episode 130: On today’s episode, I talk about refinding purpose post-exit and launching my new business storyarb. I share the full details on storyarb with no details spared including, ideation, customer acquisition, early challenges, pivots, finding my co-founder, and our biggest lessons.