The chapter explores the speaker's journey of moving away from the CEO role, rediscovering their passion for the early stages of business building, and establishing a holding company to manage multiple ventures. It delves into the development of a ghostwriting service for entrepreneurs, the innovative hiring process that led to recruiting a CEO, and the evolution of the business into providing personal branding services for executives.
Episode 130: On today’s episode, I talk about refinding purpose post-exit and launching my new business storyarb. I share the full details on storyarb with no details spared including, ideation, customer acquisition, early challenges, pivots, finding my co-founder, and our biggest lessons.
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Alex Lieberman (@businessbarista)
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