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Founder's Journal
Growing Morning Brew from 0 to 10,000 Subscribers
Apr 2, 2024
The podcast discusses the strategies used to acquire the first 10,000 subscribers, including early subscriber acquisition tactics, strategic promotion to business students at university, leveraging hubs and spokes for growth through the Ambassador Program, and the evolution of the Ambassador Program leading to significant subscriber growth.
21:52
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Quick takeaways
- Utilizing grassroots tactics like personal connections and word-of-mouth referrals for early subscriber growth.
- Implementing a 'hub and spoke' model targeting specific hubs like business classes for expansion.
Deep dives
Transition to Weekly Episodes and Storytelling Format
The podcast episode highlights a transition from three episodes a week to a weekly format to introduce a new storytelling structure for the month. The host discusses an upcoming series focusing on specific pivotal moments in Morning Brew's history and the actionable insights that can be gleaned from their experiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode