Founder's Journal Growing Morning Brew from 0 to 10,000 Subscribers
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Apr 2, 2024 The podcast discusses the strategies used to acquire the first 10,000 subscribers, including early subscriber acquisition tactics, strategic promotion to business students at university, leveraging hubs and spokes for growth through the Ambassador Program, and the evolution of the Ambassador Program leading to significant subscriber growth.
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Morning Brew's Humble Beginnings
- Morning Brew began as "Market Corner," a daily PDF sent via listserv.
- Initial subscribers were family, students Alex Lieberman helped with job prep, and fraternity brothers.
Targeting Warm Leads
- Target the warmest leads first, like close circles or easily accessible groups.
- Identify shared interests and tailor your pitch to their specific needs.
Direct Outreach and Reducing Friction
- Pitch directly to target audiences in relevant settings, like classrooms or clubs.
- Simplify signup by minimizing friction, such as using a paper signup sheet.