Founder's Journal How to Reverse Engineer Great Business Ideas (Sam Parr, The Hustle & Hampton)
44 snips
May 7, 2024 
Sam Parr, expert at reverse engineering business ideas, shares tools and frameworks for finding and vetting the best businesses. Topics include launching businesses, targeting startup customers, analyzing annual reports for insights, and reverse engineering successful businesses for innovative ideas.
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The Hustle Origin
- Sam Parr found The Hustle idea by researching Ted Turner's biography and noticing a recurring theme of email newsletters.
- Multiple sources and the changing Facebook algorithm reinforced the potential of newsletters.
Finding Your Ikigai
- Identify your 'Ikigai' by considering your passions, skills, market needs, and potential profitability.
- Combine these elements to find a fulfilling and successful business idea.
Trends Inspiration and Pricing Mistake
- Sam Parr created Trends, a $300/year newsletter deconstructing companies and predicting trends, inspired by Gartner and CEB.
- He later realized he underpriced the product and should have charged much more.