Tier 11 Agency’s true aim is to unlock the online business potential of purpose-driven companies. This episode of the Meta Business, Innovation, and Technology podcast, hosted by Jordan Rogers-Smith, features Ralph Burns, Founder and CEO of Tier 11. Ralph shares the story of how his sales blog side project led to building a business on Meta.   In the early 2010s, the marketing industry pivoted from web-first to mobile-first. Jordan and Ralph discuss how this change created momentum for Tier 11 and set the company on a growth trajectory. Ralph also talks about partnering with Meta to grow their ads presence across multiple channels.   You’ll also hear Ralph’s advice for getting started, including how to know if you need an agency; how new data privacy regulations will affect targeting; and why impactful advertising is about the right message before the ad click and the right experience after.   After you listen, connect with podcast host Jordan Rogers-Smith and guest Ralph Burns on LinkedIn. You can also follow Ralph on Twitter @RalphHB.   Learn more about Tier 11 at TierEleven.com.

Adrian Nash, Head of Strategy for Customer Experience at SAP, joins podcast host Jordan Rogers-Smith and Sean Bedford, Business Engineer at Meta on this episode of the Business, Innovation and Technology podcast. They discuss changing expectations and regulations around consumer data privacy and the innovative technologies that result.   Adrian and Sean begin with an overview of data privacy as it relates to digital marketing. They discuss the shift away from third-party and toward first-party data as a way to balance privacy and personalization. The technologies that support this trend have a significant impact on consumers’ digital behaviors, the development of new legislation, and more.   You’ll also learn about SAP and Meta’s newest innovations in privacy-enhancing tech. For example, Meta’s Privacy Lift Measurement solution allows advertisers to understand campaign performance while limiting data access. At SAP, privacy-enhancing technologies are opportunities for innovation and investment. After you listen, connect with podcast host Jordan Rogers-Smith and guests Adrian Nash and Sean Bedford on LinkedIn.

The digital advertising ecosystem is evolving as demand for consumer data privacy increases. Advertisers must keep pace with these changes and maximize the impact of every creative asset in a campaign. Successful creative is both an art and a science–creative insights help creators design ads that will drive attention and engagement.   In this episode of the Meta Business, Innovation, and Technology podcast, host Jordan Rogers-Smith welcomes Julien Decot, Senior Director for Ads Partnerships at Meta, and Julie Holmes, Product Marketing Manager at Spirable. Spirable is a creative performance platform that analyzes and optimizes creative for maximum engagement.   Creative intelligence is the art and science of building creative assets, using technology to optimize those assets for a variety of audiences, and deploying and analyzing campaigns. You’ll learn how the technology works, how companies built it into bigger workflows, and how it generates value for the consumer, the creator, and the company. After you listen, connect with podcast host Jordan Rogers-Smith and guests Julien Decot and Julie Holmes on LinkedIn.

Podcast host Jordan Rogers-Smith welcomes special guest Jake Bailey to this episode of the Business, Innovation and Technology podcast. Jake is Director and Head of Paid Media Labs at LinkedIn. Artur Souza, VP of Business Engineering for Global Business Group at Meta, also joins this discussion about digital transformation in advertising.   Jake discusses digital transformation in terms of digital marketing–within the last 15 years, the industry has undergone three major pivots: From offline to web-first, then to mobile-first, and now to a privacy-first industry. Artur discusses how digital transformation aligns with customer-centricity, as the focus should be on the consumer’s experience rather than the tech.   You’ll learn how LinkedIn is using Meta solutions to enable its digital transformations for B2B, and how LinkedIn is reexamining ad targeting from a privacy-first perspective. Artur and Jake also share strategies for approaching or accelerating transformation, common mistakes to avoid, and examples of companies that got it right.   After you listen, connect with podcast host Jordan Rogers-Smith and guests Jake Bailey and Artur Souza on LinkedIn.

The past two years have changed the world, from the remote work revolution to the Great Resignation. For tech workers, the number of job opportunities far exceeds available talent. Recruiters must rethink the way they approach candidates — it’s not enough to evaluate a resume. They must consider a candidate’s potential for future growth and whether the company’s value proposition is the ideal next step in a candidate’s career. In this episode of the Meta Business, Innovation, and Technology podcast, host Jordan Rogers-Smith offers a glimpse into technical recruiting at Meta. Eight technical recruiters from around the world offer their perspectives on how the recruiting process must evolve to meet job seekers' new expectations.  Flexible work arrangements, a healthy work-life balance, and opportunities for career growth are mandatory. You’ll learn the importance of passive recruiting, keeping rejected candidates in the talent pool, and engaging ambassadors in the recruiting process to ensure transparency and effective communication. After you listen, connect with podcast host Jordan Rogers-Smith. You can also find this episode’s featured guests on LinkedIn here: Ellycia Colon, Dan Connolly, Adarsh Kotwal, Heloísa Mandil, Cheryl Mitchell, Sirisha Palusa, Galvin Pereira, and Ritu Sharma.  

The digital advertising ecosystem is evolving, driven by people’s concerns about data privacy and bolstered by legislation regulating how data can be collected and used. Yet consumers still crave connection with products and services that bring value to their lives. How can advertisers and marketers strike a balance? Steven Moy, CEO of advertising agency Barbarian, interviews Tatiana Peck in this special episode of the Meta Business, Innovation, and Technology podcast. Tatiana is a Strategy & Insights Lead in Marketing Science Research for Meta’s Creative Shop, and she shares how creative is still the most important lever advertisers have to drive business outcomes. Tatiana explains three primary digital strategies that empower creative to generate meaningful impact. Advertisers should: (1) embrace interactivity to build two-way relationships with customers, (2) broaden messaging strategies to appeal to a wider variety of interests and motivations, and (3) implement messaging across the funnel to capture intent at any stage of the customer journey. After you listen, connect with Steven Moy and Tatiana Peck on LinkedIn. Learn more about Steven’s agency, Barbarian, by visiting WeAreBarbarian.com.  

Small and medium businesses met with unprecedented hardships during the pandemic. In this episode of the Business, Innovation, and Technology podcast, host Jordan Rogers-Smith welcomes a panel of business engineers and business owners to talk about how digitalization was critical for keeping the doors open. Featured guests include Adriana Peon, Director of Partner Solutions for Global Audiences; Serign Jobe, Engineering Leader; Dr. Matthew Dunn, Co-Founder, Partner, and Orthodontist at Dunn Orthodontics; and Andrew Evans, Co-Owner of boutique retailer Roaming Travelers. Matthew and Andrew talk about how they adopted new digital solutions like online scheduling platforms and websites optimized for e-commerce helped them continue to provide extraordinary service. Adriana and Serign offer their perspectives on how technology partners can support businesses in their efforts. After you listen, connect with podcast host Jordan Rogers-Smith and guests Adriana Peon, Serign Jobe, and Dr. Matthew Dunn on LinkedIn. Explore Andrew’s boutique at RoamingTravelers.com. Learn more about Dr. Matthew Dunn’s practice by visiting Dunn-Orthodontics.com. Need more ideas? Visit Meta’s Business Resource Hub for free webinars, expert-led training events, and certification opportunities. Our Business Partner directory will help you identify potential partner companies that are fully vetted with a proven track record of success.  

What is a Solutions Engineer? In this episode of the Business, Innovation, and Technology podcast, host Jordan Rogers-Smith talks with four of Facebook’s Solutions Engineers about their roles and experiences.   The episode features Shue Ching Chia, Solutions Engineering Manager; Qile He, Solutions Engineer; Christine Lu, Solutions Engineering Manager; and Yannick Mahé, Head of Business Engineering for the Greater China region.   The group discusses several topics: the nature of the job and its many possibilities, diverse paths that lead to careers at Facebook, what recruiters look for in Solutions Engineers and why you should apply even if your skills and experiences are a little bit different from the job description.   After you listen, connect with podcast host Jordan Rogers-Smith and guests Christine Lu, Qile He, Yannick Mahé, and Shue Ching Chia on LinkedIn.

In Part 2 of our Fireside Chat, guest host Jessica Liao (Business Engineering Manager for Applied Research and Development at Facebook) returns to host fellow experts Bruce Hazan, Global Director of Business Engineering and Business Innovation for Facebook; Miku Jha, founder of AgShift and currently Applied Research and Development Lead at Facebook; and Tarin Ziyaee, Neural Interfaces Engineering Manager for Facebook. The panelists dive deeper into the innovation process, emphasizing the importance of thinking big but starting small. They share the benefits of exercising one’s entrepreneurial ambitions within large organizations like Meta, especially the ability to validate and scale quickly. You’ll also learn strategies for identifying meaningful success metrics at each development stage, building diverse teams, and fostering a culture of innovation. After you listen, connect with podcast host Jessica Liao and guests Bruce Hazan, Miku Jha, and Tarin Ziyaee on LinkedIn. Keep up with the latest from Meta's Business Engineering Team by following us on Medium.

The Fireside Chat is a special two-part episode of the Business, Innovation and Technology podcast, featuring guest host Jessica Liao, business engineering manager for applied research and development at Facebook. She hosts a panel of experts to discuss driving growth with innovation and an entrepreneurial mindset. Jessica is joined by Bruce Hazan, global director of business engineering and business innovation for Facebook; Miku Jha, founder of AgShift and current applied research and development lead at Facebook; and Tarin Ziyaee, neural interfaces engineering manager for Facebook. The discussion focuses on how business engineers work with clients and colleagues to identify business problems and opportunities and bring them to life. You’ll learn how large organizations like Facebook foster entrepreneurship within the company, why customer-centricity drives the best innovations, and why innovation processes must make room for pivoting to a new direction. After you listen, subscribe to this podcast to be notified when Part 2 goes live. Then, connect with podcast host Jessica Liao and guests Bruce Hazan, Miku Jha, and Tarin Ziyaee on LinkedIn.