Meta Business, Innovation and Technology Podcast Leadership - Empowering Businesses To Thrive in a New Digital Economy
Dec 1, 2021
The discussion dives into the dramatic shift small businesses faced during the pandemic, spotlighting their innovative use of digital tools for survival. Guests share personal stories of resilience and the adoption of online scheduling and e-commerce platforms. The importance of social commerce and automation is highlighted as key strategies for maintaining customer engagement. Experts emphasize collaboration with technology partners to foster adaptability and growth in a rapidly evolving marketplace.
AI Snips
Chapters
Transcript
Episode notes
Orthodontist Pandemic Shutdown
- Dr. Matthew Dunn and his wife ran Dunn Orthodontics, prepared for economic downturns but not a pandemic.
- The pandemic forced a total shutdown that changed their business operations drastically.
Boutique Pivot to Digital
- Andrew Evans and his wife launched Roaming Travelers shortly before the pandemic struck.
- His wife was laid off in the event industry in weeks, prompting a shift to sustain and grow their boutique digitally.
Teach Digital Sustainability
- Small businesses should leverage scalable digital tools rather than direct grants.
- Teach businesses to use digital solutions to build long-term sustainability instead of one-time aid.