This episode of the Meta Business, Innovation and Technology Podcast gives a wide-angle perspective of changes that the iOS 14.5 update accelerated in marketing and how marketers focused on driving performance are adapting quickly to constant industry changes. Meg Youngblood and Arian Ashworth, Client Partners, have a wide-ranging discussion with Nandita Rao, Business Engineer.    In particular, Meg notes that advertisers are no longer able to optimize minute-to-minute performance. Instead, marketers that are thriving in a signal-loss ecosystem are beginning to look more closely at incrementality and the impact channels are making on a business as a whole. Arian Ashworth adds that part of that impact will be made through design-driven creative assets that are rapidly deployed and measured.    Nandita reminds companies that the iOS update is fairly technical. Having at least one tech resource involved in the new privacy-aware marketing that develops as a result (a type of marketing that will involve greater creative investment and differentiation), will ensure that opportunities don’t get missed.    After you listen, connect with Meg, Arian, and Nandita on LinkedIn. To learn more about the iOS 14 update, visit the article in our Help Center.

This episode of the Meta Business, Innovation and Technology podcast highlights the importance of diverse-owned businesses and what Meta is doing to identify and promote such businesses on the platform. Podcast host and Global Partnerships Marketing Manager Cecilia Green is joined by Brittany Campbell, Strategic Audience Partnerships, in conversation with Savvy Co-Founders and Managing Directors David Chang and Raymond Koo.   Savvy is one of the companies that Meta has partnered with in adding a feature that allows diverse-owned businesses to identify as such on their Facebook Business Profile. Both Raymond and David see opportunity in the challenging times of the pandemic and are optimistic about steps like this new feature to help power greater changes in the future.   Cecilia underlines the increased attention that consumers are paying to how companies speak to them. And Brittany talks about her own department’s focus on consistently finding ways to serve diverse-owned businesses. Recognizing and serving diverse-owned businesses is not just an idea whose time has come but one that adds to a richer and more interesting marketplace.   After you listen, connect with podcast host Cecilia Green and guests Brittany Campbell, David Chang, and Raymond Koo on LinkedIn. You can also visit Savvy’s website and learn how you, too, can power your paid media with data-driven videos. If a diverse-owned business mentions this podcast when engaging with Savvy, they will get a 30% discount on Savvy’s services.

This episode of the Business, Innovation and Technology podcast focuses on the different ways the Metaverse continues to develop, continuing a conversation from a previous episode about opportunities for businesses in the Metaverse. Podcast host Jordan Rogers-Smith is joined by Pim de Witte, CEO of Medal.tv; Elizabeth Kiehner, VP of Enterprise Transformation at Capgemini Invent; and Ziad Traboulsi, Director of Business Engineering at Meta.    The guests discuss the impact that millennials are having on the Metaverse, particularly remix and gaming culture. Sharing aspects of both can welcome and invite more people to share their lives in a digital format. This also implies that companies are paying attention to trends and creating experiences that engage current users and attract new users. Ziad notes that opportunities in the Metaverse await every industry and right now is an excellent time to seize first-mover advantage.    The guests also discuss the promise of closer family, education, and business connections, despite vast distances between parties, as well as the possibilities of new technologies that can take Metaverse users beyond using headsets.   After you listen, connect with podcast host Jordan Rogers-Smith and guests Pim de Witte, Elizabeth Kiehner, and Ziad Traboulsi on LinkedIn. You can also visit Medal.tv for your own gameplay and Capgemini Invent to learn about the many services it offers. 

This episode of the Business, Innovation and Technology podcast is the first part of two episodes on business opportunities in the Metaverse. Podcast host Jordan Rogers-Smith is joined by Pim de Witte, CEO of Medal.tv, Elizabeth Kiehner, VP of Enterprise Transformation at Capgemini Invent, and Ziad Traboulsi, Director of Business Engineering at Meta.    The guests discuss why the Metaverse is making such progress and its implications for consumers, employees, and businesses. Platforms like Medal.tv are part of a digital life that individuals are beginning to care more and more about (and are willing and able to share only digitally). Whether they do so under their own name, via a pseudonym, or anonymously, is also an open question, but one that points to a more important truth: everyone has an opportunity in the Metaverse because it is a great leveler, allowing you to be judged on what you do instead of who you are.   The guests also discuss the opportunities for more immersive experiences and that there will likely have to be a next-generation technology advance to accommodate all the features and possibilities to come. As more people are willing to experiment and invest in the Metaverse, a strategic economic shift will happen that will provide value in every sector.   After you listen, connect with podcast host Jordan Rogers-Smith and guests Pim de Witte, Elizabeth Kiehner, and Ziad Traboulsi on LinkedIn. You can also visit Medal.tv to use for your own gameplay or Capgemini Invent to learn about the many services they offer. 

This episode of the Business, Innovation and Technology podcast is a continuation of the previous episode, focusing on digital transformation for the B2B customer experience. Podcast host Jordan Rogers-Smith is once again joined by Ben Howell, VP of Global Brand Media at Salesforce; Julie Cullinane, B2B Industry Manager at Meta; and Ish Davis, Business Engineer at Meta.   The guests discuss changing consumer expectations, including the rise of the “microwave customer,” as well as overcoming resistance to technological change from employees. This includes skepticism about VR technology and other digital tools like Portal, which can really help to bridge the gap of vast distances between team members.   The guests also discuss the idea that widespread remote work is probably here to stay. That, however, also offers opportunities for staff to get together physically in different situations in order to work together and build camaraderie. Those closer teams can in turn do a better job of creating a customer-centric culture—one that meets the needs of those customers who want a seamless experience from the first touchpoint all the way through. After you listen, connect with podcast host Jordan Rogers-Smith and guests Ben Howell, Julie Cullinane, and Ish Davis on LinkedIn. Visit Salesforce.com to learn more about how it can accelerate your business.

This episode of the Business, Innovation and Technology podcast focuses on digital transformation for the B2B customer experience. Podcast host Jordan Rogers-Smith is joined by Ben Howell, VP of Global Brand Media at Salesforce; Julie Cullinane, B2B Industry Manager at Meta; and Ish Davis, Business Engineer at Meta.   The guests discuss various ways in which businesses are adapting themselves to serve B2B customers better. Those ways can run from using messaging apps like Slack instead of traditional email to the agility necessary for businesses of any size to keep up with the changing complexities of the marketplace. Platforms like Salesforce assist businesses in meeting customers where they are, using the methods they are most engaged in.   The guests build on the question of agility by discussing “microwave customers” (they want it hot and now) and how seamless integrations and one-click capture of data are key to making sure customers stay with the messaging that brands are offering.   After you listen, connect with podcast host Jordan Rogers-Smith and guests Ben Howell, Julie Cullinane, and Ish Davis on LinkedIn. Visit Salesforce.com to learn more about how it can accelerate your business. 

This episode of the Business, Innovation and Technology podcast looks at different approaches to building the Metaverse. Podcast host Jonathan Kratz, Director and Head of Industry of Technology, Mobile, and Creativity at Meta has two conversations, one with Ralph Pardo, CEO of OMG NA, the other with Janet Lee, SVP and CMO of Mobile Experience at Samsung Electronics America.   Ralph shares why he thinks society is ready to go “all in” on the Metaverse: the incremental change we have seen for many years has recently become large-scale change, opening people to all sorts of possibilities. Yet even as these possibilities open up, Ralph maintains it’s more important than ever to be intentional about the applications that companies are building in the Metaverse. That intentionality will drive design.   Janet makes some allusions to the experience that Samsung is currently building in the Metaverse (and hopes to open to the public later this year) and indicates that she shares Ralph’s intention-driven thinking. One of Samsung’s big wins recently has been in using new media to push a new product and in Janet’s discussion with Jonathan, she shares why storytelling is so important. After you listen, connect with podcast host Jonathan Kratz and guests Ralph Pardo and Janet Lee on LinkedIn. You can also visit Hearts & Science to learn the latest about branding and the Samsung Newsroom for the latest on mobile experiences.

What do we still need to make Web3 and NFTs more accessible to new creators and participants? In this episode of the Meta Business, Innovation and Technology podcast, host Jessica Liao returns with guests Maliha Abidi, Founder and Artist at Women Rise NFT; Elissa Maercklein, Advisor; and Meta’s Madeline Lieber and Renfei Zou to continue their discussion on NFTs.   Looking to the future, the panel explains several factors that will be critical for increasing accessibility and adoption, including ease of use and scalable tactical learning. They explore ways the Metaverse can help creators succeed and what applications NFTs could have in the Metaverse.   You’ll learn how projects like Women Rise NFT build communities through education, how augmented reality and other technologies will lead to new NFT use cases, and the transformational financial impact one set of NFTs can have for one student. If you skipped it, be sure to go back and listen to [Part 1]. After you listen, connect with podcast host Jessica Liao and guests Maliha Abidi, Elissa Maercklein, Madeline Lieber, and Renfei Zou on LinkedIn. Learn more about Maliha’s unique NFT project by visiting WomenRise.art. Begin your journey into the Metaverse here.

How can NFTs advance social justice? Jessica Liao, Business Engineering Manager for Meta, hosts this special episode of the Meta Business, Innovation and Technology podcast featuring Maliha Abidi, Founder and Artist at Women Rise NFT and Elissa Maercklein, Advisor. Program Manager Madeline Lieber and Business Engineer Renfei Zou of Meta also join the discussion.   The panel talks about how NFTs offer a way for women and other underrepresented groups to learn about Web3 and blockchain, lend support to causes they care about, and earn income from digital creations. They discuss how education is key to lowering the barrier to entry for Web3, and Maliha shares how Women Rise plans to onboard 100,000 women by the end of 2022.   You’ll also learn what kinds of jobs, businesses, and audiences women might have in Web3; what else the Web3 space needs to be more accessible; and how NFT projects in the Metaverse are already generating significant wealth for women around the world. After you listen, connect with podcast host Jessica Liao and guests Maliha Abidi, Elissa Maercklein, Madeline Lieber, and Renfei Zou on LinkedIn. Learn more about these unique NFT projects by visiting WomenRise.art. Begin your journey into the Metaverse here.

In an interview for CoinGeek, Artur Souza, VP of Business Engineering for Global Business Group at Meta, takes us into the Metaverse in this episode of the Meta Business, Innovation and Technology podcast. CoinGeek Editor Patrick Thompson asks the questions on everyone’s mind, from curious beginners to everyday users.   Artur shares the basic premise of the Metaverse: to bring the real world and the digital world together. He explains what attracts people to the Metaverse, how we can access it, and what kinds of immersive experiences we might have. There are strong use cases for consumer, business, and educational activities.   You’ll learn about NFTs, why they are essential to the Metaverse, and how they drive financial equity. Artur also talks about Meta’s digital wallet project, working with regulators to close gaps and understand opportunities, and the biggest challenges to mass adoption of the Metaverse.   After you listen, connect with Artur Souza and Patrick Thompson on LinkedIn. Begin your journey into the Metaverse here.