This episode of the Business, Innovation and Technology podcast focuses on digital transformation for the B2B customer experience. Podcast host Jordan Rogers-Smith is joined by Ben Howell, VP of Global Brand Media at Salesforce; Julie Cullinane, B2B Industry Manager at Meta; and Ish Davis, Business Engineer at Meta.

The guests discuss various ways in which businesses are adapting themselves to serve B2B customers better. Those ways can run from using messaging apps like Slack instead of traditional email to the agility necessary for businesses of any size to keep up with the changing complexities of the marketplace. Platforms like Salesforce assist businesses in meeting customers where they are, using the methods they are most engaged in.

The guests build on the question of agility by discussing “microwave customers” (they want it hot and now) and how seamless integrations and one-click capture of data are key to making sure customers stay with the messaging that brands are offering.

After you listen, connect with podcast host Jordan Rogers-Smith and guests Ben Howell, Julie Cullinane, and Ish Davis on LinkedIn. Visit Salesforce.com to learn more about how it can accelerate your business.