On today’s episode, we’re joined by Cassidy Lavin, SVP of Innovation at Smule, Inc., and Alex Watt, Strategic Partner Manager for Developer Partnerships here at Meta. They’re here to talk about how businesses like Smule are seeing growth from investments in video and how new Meta products can make this easier.   We talk about:   - How the rise of short-form video is impacting different industries. - The importance of audio in short-form video compared to traditional video content. - General best practices for short-form video content. - Weighing up the challenges of the cost of producing video against wanting to be relevant and authentic. - Some new Meta tools to help developers and content creators. - What big things are coming next in the video space?   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing At Meta, we’re always searching for new ways for technology to drive your business forward – like Sharing to Reels. Learn more here.

Turning Audiences Into Businesses with Kipp Bodnar and Piyush Mangalick    On today’s episode, Alvin Bowles at Meta is talking to Kipp Bodnar, CMO at HubSpot, and Piyush Mangalick, VP of Business Engineering for a Media & Community Partnerships team at Meta. We’re talking about:   - How to get started building audiences and turning them into businesses. - The shift from trusting brands and media to trusting influencers and creators. - Tools and resources for turning audiences into businesses. - How HubSpot’s tools can help creators build businesses. - How can existing companies connect with creators and influencers? - The importance of authenticity when working with influencers. - The future of the influencer and creator industry.   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing   Download Hubspot's Beginner's Guide to to Facebook & Instagram Marketing here. At Meta, we’re always searching for new ways for technology to drive your business forward – like augmented reality. Learn more here.  

On this episode, we’re joined by Jorie Waterman, Industry Manager at Meta, and Sarah-Anne Birdsell, Global Technology Solutions Lead at Meta. They discuss the future of shopping, how technology is driving changes in e-commerce, and the future of multi-dimensional shopping.   Together we discuss:   - What the future of shopping will look like from an end-user perspective. - How technologies like AI can make the online shopping experience more personalized and rewarding. - Bringing online and offline shopping together. - The evolution of multi-dimensional shopping and the metaverse. - Advice for businesses looking to embrace multi-dimensional shopping. - The technologies at the forefront of future shopping. - Advice for businesses for adapting to an uncertain future.   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing   At Meta, we’re always searching for new ways for technology to drive your business forward – like augmented reality. Learn more here.

In today’s episode, we’re joined by Latarria Coy, Head of Ethical Media - DEI Champion at Influential. Latarria is here to talk about ethical media and how companies can be more diverse, inclusive and fair.   We talk about:   Latarria’s story and what is involved in being a head of ethical media. What does DEI look like for younger generations? How can companies sustain DEI over time? How influencers can help brands reach more diverse audiences. How brands can reconcile from imperfect past behavior. How to apply DEI more holistically in the company, and not just when interacting with customers. Some common roadblocks to implementing DEI and how to overcome them. The value of DEI for companies.   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing   At Meta, we’re always searching for new ways for technology to drive your business forward – like augmented reality. Learn more here.  

This episode is all about making purchases directly on social platforms like Facebook and Instagram. Joining host Jordan Rogers-Smith for the discussion are Carlos Martinez Tuanama, Business Engineer, Commerce at Meta, and Link Walls, VP, Digital Marketing Strategy at ChannelAdvisor. They discuss: Why more and more users are buying on social platforms. Some best practices for showcasing products and services on those platforms. How on-platform checkout solves the perennial attribution question. The effects on the checkout experience in the greater web as a result of the rise of on-platform checkout. After you listen, connect with podcast host Jordan Rogers-Smith and guests Carlos Martinez Tuanama and Link Walls on LinkedIn. Visit ChannelAdvisor to learn about how they help organizations get plugged into multiple social platforms with minimum friction, and get a complimentary advertising analysis. You can also read their articles on: Future-proofing your digital marketing strategy Making your digital campaigns shoppable   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing  

Your True Self is Priceless.   As a long-time LGBTQIA+ ally, Mastercard knows how important it is to build safe, inclusive and welcoming spaces. A leading technology company, Mastercard is uniquely positioned to drive the growth of new communities at the new frontier—the Metaverse.   True Self World is an immersive, digital gathering place in the Metaverse for members of the LGBTQIA+ community and its allies. In this podcast, Finola Austin, Creative Strategist at Meta, and Gregg Weiss, Director/VP, Social Media and Digital Marketing, US Marketing & Communications at Mastercard, take a deep dive into the project.   They explain how strategic partnerships between Meta, world creators RhondaX and SKitter, and other creative agencies helped bring True Self World to life. You’ll learn how projects like Priceless Advice have had a global impact. Also, why world creators must be proactive about safety and inclusivity online, and what marketers should do if they want to dabble in the Metaverse.   After you listen, connect with Finola Austin and Gregg Weiss on LinkedIn. Explore Mastercard’s commitment to Pride here. Grab your Meta Quest headset and click here to explore True Self World.     Keep up with the latest from Meta’s Business Engineering Team by following us on Medium.

This episode is all about empathy: what it is, how we can improve it, and the advantages it brings to everyone it touches. To discuss this topic, podcast host, Jessica Liao, is joined by Kate Brodock, CEO of Switch and General Partner of W Fund; Judith Martinez, Founder of InHerShoes Inc. and Social Impact Practitioner; and Corey Ponder, Creative, Curation, and Programs, Meta Content and Community Partnerships.   Judith kicks off the discussion by outlining various types of empathy. She also describes how different stakeholders can be exposed to different types of empathy in the workplace.      Kate notes that not every employee is going to become empathetic.  However, exposing stakeholders to empathy can encourage empathetic processes that then trigger increased empathetic responses throughout the organization.   Corey frames it another way. He suggests that by delivering consistently, and showing up for what users need, organizations can then build up trust with stakeholders.    After you listen, connect with podcast host Jessica Liao and guests Kate Brodock, Judith Martinez, and Corey Ponder on LinkedIn. Visit Switch and InHerShoes  to see two organizations hard at work dealing with topics such as gender and race inequality.    

This episode dives into the strengths and weaknesses of machine learning (ML) and artificial intelligence (AI). Podcast host Jordan Rogers-Smith is joined by Miku Jha, Director of Applied Research and Development and Business Messaging at Meta and the Founder of AgShift, and Peter Wang, the Founder of Anaconda.   The guests start the discussion by giving working definitions of AI and ML and what both can offer organizations at their best but also what their natural limits are. Miku underlines the importance of augmenting these technologies with human experts and Peter warns against the seductive idea that AI and ML are magic pixie dust that can solve any business problem.   Miku and Peter also talk about the change management that has to accompany any successful deployment of AI and ML: team members have to adjust processes to account for success and stakeholders have to be educated on failures to ensure that the downsides of these new technologies don’t outweigh their positives.   After you listen, connect with podcast host Jordan Rogers-Smith and guests Miku Jha and Peter Wang on LinkedIn. Visit Anaconda.com to learn about why it’s the world’s most popular data science platform.      

This episode of the Business, Innovation and Technology podcast takes a research-based look at Gen Z and ways to better understand how to communicate with this cohort. Podcast host Jordan Rogers-Smith is joined by Meta colleagues Molly Anne Austin, Client Insights Lead, Entertainment, and Omar Zayat, Senior Director, Head of Industry - Entertainment.   The guests discuss Gen Z’s use of multiple platforms and why brands should consider each platform’s “superpower” when deciding how to frame and customize messaging and content. Molly and Omar share research on why Gen Z uses Facebook and Instagram: keeping up with interests, following influencers and creators, and being updated by brands they care about.   Molly stresses that Gen Z sees through brands that adopt social justice issues for just a day, a week, or a month. Brands need to stay on message all year; this is a generation that cares deeply about these issues. Omar says that brands also need to think about pathways to the metaverse, as this generation will probably be the first to consider it a normal form of social connection, both personally and professionally.   After you listen, connect with podcast host Jordan Rogers-Smith and guests Molly Anne Austin and Omar Zayat on LinkedIn.   

This episode of the Meta Business, Innovation and Technology podcast focuses on shifting trends and ecommerce and what companies need to do to respond to these trends. Podcast host Jordan Rogers-Smith is joined by Varun Puri, Director of Commerce Business Engineering at Meta, and Sharon Gee, VP Revenue Growth - GM Omnichannel at BigCommerce.   Varun notes that discovering and purchasing products from brands and creators that people love is a fundamental human activity. But before you can be a brand or creator that people love, you need to get the basics of ecommerce right. Then you’ll be able to perform well on, among other places, the growing number of social marketplaces.   Sharon agrees that the fundamentals are key and goes on to underline the importance of having a data strategy to match your marketing strategy. While moving into omnichannel is alluring, it’s important to make sure that your brand is prepared for that leap forward.   After you listen, connect with podcast host Jordan Rogers-Smith and guests Varun Puri and Sharon Gee on LinkedIn. Visit BigCommerce to learn more about the services it offers to retailers, including store creation, SEO, hosting, marketing, and security.