This episode is all about making purchases directly on social platforms like Facebook and Instagram. Joining host Jordan Rogers-Smith for the discussion are Carlos Martinez Tuanama, Business Engineer, Commerce at Meta, and Link Walls, VP, Digital Marketing Strategy at ChannelAdvisor.

They discuss:

• Why more and more users are buying on social platforms.
• Some best practices for showcasing products and services on those platforms.
• How on-platform checkout solves the perennial attribution question.
• The effects on the checkout experience in the greater web as a result of the rise of on-platform checkout.

After you listen, connect with podcast host Jordan Rogers-Smith and guests Carlos Martinez Tuanama and Link Walls on LinkedIn. Visit ChannelAdvisor to learn about how they help organizations get plugged into multiple social platforms with minimum friction, and get a complimentary advertising analysis. You can also read their articles on:

• Future-proofing your digital marketing strategy
• Making your digital campaigns shoppable

#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing