In today’s episode, we’re joined by Anthony Scarpaci, VP of Growth at Acorns, and Will Sargisson, Marketing Science Manager at Meta. They’re here to dive into the idea of performance and attribution, and a ton of connected questions. We talk about:
- How digital media has changed over time and how companies like Acorns have had to adapt.
- How to choose measurement tools and methodologies in a privacy-centric landscape
- The resurgence of media mix modeling (MMM), and how it fits with attribution testing
- Acorns’ success testing private lift and plans for continuous measurement in the future
- Advice for advertisers getting started on their own journey with measurement and attribution.
#innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing
Meta Business, Innovation and Technology Podcast