On today’s episode, we’re joined by Clive Henry, Director of ISV Partnerships at Adobe, and Jennifer Downes, CMO of Global E-Commerce at Lenovo. They’re here to talk about the evolution of advertising and a powerful new integration from Meta and Adobe.   We discuss:   - How the advertising industry is evolving. - Meta Conversions API tool and how it works. - Adobe Real-Time CDP and how it works alongside Meta to support advertisers. - How Lenovo is using Meta Conversions API at scale. - How Meta Conversions API and Adobe Real-Time CDP help improve performance. - Some key metrics from Lenovo. - Some of the insights Jennifer learned from this integration.   #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing  

On today’s episode, we’re joined by Cristina Marinucci and Ana Golubovic. Cristina is the Global Head of Shopper - Sr. Director, Insights & Analytics at Mondelēz International, a multinational confectionery, food and beverage company. Ana is a designer at EyeSee, a full-service agency that works with consumer packaged goods brands, media, tech and healthcare companies.   We talk about:   - Some of the main issues consumer packaged goods companies (CPGs) are currently facing when it comes to online marketing. - Meta tools available to companies to help address these issues. - Mondelēz’s marketing approach across different channels. - How Meta platforms help customers comfortably purchase online. - The importance of trust and authenticity online. - How EyeSee and Mondelēz use data insights to inform their future strategies. - Trends that could dominate the future online market.   #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing   Keep up with the latest from Meta’s Business Engineering Team by following us on Medium. 

On today’s episode, we’re joined by Ralph Burns. Ralph is the founder and CEO of Tier 11 and the host of Perpetual Traffic, a podcast about acquiring leads and sales for your business through paid traffic.   We talk about:   - Ralph’s background and how he got started. - The value of short-form video vs. paid media. - When does a short-form video become long-form? - Some powerful formulas used in video marketing. - How to use the call-to-action in short-form videos. - Ralph’s advice for people getting started with short-form video content. - The most effective way to produce short-form videos. - How to use audio in short-form videos.   Learn more about Ralph’s company, Tier 11, and how they’re using short-form video to grow businesses of all kinds.   #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing  

Today’s episode is the third in a three-part series where we share interviews and conversations from this year’s International Women’s Month event.    Nicola Mendelsohn, VP of Global Business Group at Meta, is here to chat with actress and singer Danielle Brooks, best known for her role in Orange is the New Black and HBO Max’s Peacemaker, along with numerous other accolades.   We talk about:   - Danielle’s career and the wealth of different roles she’s played. - Danielle’s upcoming project, playing Sofia in the musical adaption of The Color Purple - Black Women on Broadway, the movement Danielle co-founded, and what it does. - How being a mom is influencing Danielle and her work. - Women that have influenced and inspired Danielle. - Danielle’s advice for women in the room. #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing

This is the second episode in a three-part series where we share interviews and conversations from this year’s International Women’s Month event.    In today’s episode, Sam Stetson interviews Amanda Phingbodhipakkiya and Marley Dias. Amanda is a multidisciplinary artist, educator and activist whose work examines the unseen labor of women and affirms the depth, resilience and beauty of communities of color. Marley is an author, advocate and executive producer.   We talk about:   - Amanda’s 2021 Public Gardens exhibition in response to the wave of anti-Asian hate crime. - The importance of art in fostering belonging. - Marley’s early experiences with books that failed to represent women. - How both Marley and Amanda have been empowered and supported by their communities. - The importance of curiosity and always learning. - Why women are key to social change. - What gives Amanda and Marley optimism for the future.   #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing #IWD  

On today’s episode, we’re joined by Jacs Wyatt, who is the MX Head of Social Media at Samsung Electronics America. Today, we’re going to talk about creators and the key role they play in driving customer engagement and conversions for businesses.   We talk about:   - How to define a creator. - Why supporting the creator economy is so important for Samsung. - What is the Team Galaxy Program? - Samsung’s partnership with Meta on their upcoming Galaxy Creator event. - How Samsung helps creators turn passion into profession. - How to ensure alignment between creators and companies while preserving authenticity. - How Samsung is using Meta in their creator strategy. - Some up-and-coming trends among creators. We can’t wait to be part of the Samsung Galaxy Creator Collective, March 21-22. For the first time, we’re joining this unique event designed for creators, by creators. We’ll be sharing insights and advice to help accelerate their goals of turning their passions into a business. Stay tuned to access the event livestream https://www.samsung.com/us/explore/brand/galaxy-creator-collective/   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

  Today’s episode is the first in a three-part series where we share interviews and conversations from this year’s International Women’s Month event.    In this episode, Nicola Mendelsohn, VP of Global Business Group at Meta, starts off the panel with a great introduction, defining and discussing the challenges women are facing since the pandemic affected the timeline set for progress, and what we can do to enable us to push forward. In the first part of the series, Judy Toland, VP of Global Customer Marketing and Head of Office at Meta Chicago, interviews Aayati Dash Kar — who at the age of just 10, is already the Co-Founder and Creator of Queendom Metaverse and the Assistant Creative Designer of the book; LEADhER.   Here’s what to expect:   - An introduction from Nicola Mendelsohn about the challenges facing women in 2023 and what to do about them. - Why women deserve equality. - Some of Aayati’s personal experiences. - The LEADhER book, what it’s all about and some lessons Aayati learned from the creative process. - Women who have inspired Aayati. - The Queendom Metaverse, how Aayati came up with it and what it does. - Some of Aayati’s poetry. #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing  

On today’s episode, we’re joined by Brandon Brown. Brandon is the CEO and Co-Founder of GRIN, Inc, the pioneer behind the world’s first Creator Management platform. Brandon is here to talk about the key role of creators in driving engagement and providing valuable content to their communities, and what that means for advertisers.   We discuss:   - Brandon’s background and his journey to GRIN. - The difference between influencers and creators. - How brands can take advantage of creator management if they’re new to it. - Switching from TV advertising to a more influencer-driven approach. - Getting started with influencer marketing without large financial risk. - Some general best practices around influencer marketing. - The risks of associating your brand with a separate individual, and how to mitigate them. - How the creative space looks set to evolve in general. - Brandon’s biggest lesson when it comes to working with creators.   Learn more about GRIN and their work here.   #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing  

In today’s episode, we’re joined by Anthony Scarpaci, VP of Growth at Acorns, and Will Sargisson, Marketing Science Manager at Meta. They’re here to dive into the idea of performance and attribution, and a ton of connected questions. We talk about:   - How digital media has changed over time and how companies like Acorns have had to adapt. - How to choose measurement tools and methodologies in a privacy-centric landscape - The resurgence of media mix modeling (MMM), and how it fits with attribution testing - Acorns’ success testing private lift and plans for continuous measurement in the future - Advice for advertisers getting started on their own journey with measurement and attribution.   #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing

On today’s episode, we’re talking to Miku Jha, Director of Applied AI and Innovation: Business Messaging and Ads here at Meta and Vikas Bhambri, Director of Sales and CX at Kustomer, recently acquired by Meta.   We talk about:   - The growth of messaging as a preferred form of communication.  - The shift to business messaging and what it will mean for companies that adopt it. - Cultural and global trends around how business messaging is evolving. - Why businesses should embrace messaging now and not later. - Customer expectations around business messaging vs. traditional channels. - Advice for companies experimenting with business messaging. - The most important concepts to keep in mind when adopting business messaging.   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing