Meta Business, Innovation and Technology Podcast Using Creators To Level Up Your Content with Jacs Wyatt at Samsung
Mar 16, 2023
In this conversation with Jacs Wyatt, MX Head of Social Media at Samsung, listeners learn about the vital role of creators in boosting engagement and driving sales. Jacs explains the essence of the Team Galaxy Program, which supports creators in turning their passions into professions. The discussion highlights Samsung's collaboration with Meta for the Galaxy Creator event and explores emerging trends in the creator economy. Jacs emphasizes the importance of authentic relationships between brands and creators—key to successful marketing strategies.
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Broad Definition of Creators
- Samsung defines creators broadly as "Team Galaxy," encompassing beginners to top influencers.
- Everyone can be a creator, and all are valued for storytelling with Samsung products.
Creators Drive Authentic Engagement
- Creators are essential for authentic storytelling about everyday-use products.
- They best communicate product benefits in engaging ways that resonate with audiences.
Foster Authentic Creator Partnerships
- Build authentic long-term partnerships with creators, aligning with their goals and growth.
- Support creators at all levels, from beginners to established influencers, for mutual success.