Jacs Wyatt

In this conversation with Jacs Wyatt, MX Head of Social Media at Samsung, listeners learn about the vital role of creators in boosting engagement and driving sales. Jacs explains the essence of the Team Galaxy Program, which supports creators in turning their passions into professions. The discussion highlights Samsung's collaboration with Meta for the Galaxy Creator event and explores emerging trends in the creator economy. Jacs emphasizes the importance of authentic relationships between brands and creators—key to successful marketing strategies.