AI and the Future of Performance with Matt Steiner

Today’s episode features  Matt Steiner, VP of Monetization Infrastructure, Ranking and AI Foundations at Meta. Matt discusses the impact of AI on performance marketing, how it works with Meta’s tools and what the future holds.

Matt talks about:

- Meta’s history of using AI and some recent changes.

- Meta’s foundational AI infrastructure and technology.

- Understanding Meta’s AI models and how they help marketers.

- AI modeling and AI-powered ad experiences.

- The power of Meta’s Advantage+.

- Meta’s commitment to using AI ethically.

- Exciting new Meta AI features on the horizon.

Resources mentioned:

About Advantage+ shopping campaigns

#innovation #technology #genz #metaverse  #socialmedia #socialmediamarketing