Diversity - Welcome to True Self World: How Mastercard Brought Pride to the Metaverse

Your True Self is Priceless.

 

As a long-time LGBTQIA+ ally, Mastercard knows how important it is to build safe, inclusive and welcoming spaces. A leading technology company, Mastercard is uniquely positioned to drive the growth of new communities at the new frontier—the Metaverse.

 

True Self World is an immersive, digital gathering place in the Metaverse for members of the LGBTQIA+ community and its allies. In this podcast, Finola Austin, Creative Strategist at Meta, and Gregg Weiss, Director/VP, Social Media and Digital Marketing, US Marketing & Communications at Mastercard, take a deep dive into the project.

 

They explain how strategic partnerships between Meta, world creators RhondaX and SKitter, and other creative agencies helped bring True Self World to life. You’ll learn how projects like Priceless Advice have had a global impact. Also, why world creators must be proactive about safety and inclusivity online, and what marketers should do if they want to dabble in the Metaverse.

 

After you listen, connect with Finola Austin and Gregg Weiss on LinkedIn. Explore Mastercard’s commitment to Pride here. Grab your Meta Quest headset and click here to explore True Self World.

 

 

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