This episode of the Business, Innovation and Technology podcast focuses on creative intelligence and video marketing. Podcast host Jordan Rogers-Smith is joined by Alex Collmer, Founder and CEO of VidMob; Emily Rose, Client Partner for Digital Disruptors at Facebook; and Alastair Cotterill, Global Creative Product Lead at WhatsApp. The guests discuss why even established brands should be thinking about video. Customers increasingly prefer video content, and businesses can tell more complex stories through video. New technology platforms like VidMob help by making it easier for businesses of all sizes to produce quality videos, deploy campaigns, and measure and adjust rapidly. Alex explains how VidMob’s technologies analyze videos frame-by-frame to better understand the why behind marketing performance. You’ll learn the basics of what makes a good video, how video can fit into the total brand experience, and why data drives creative agility. After you listen, connect with podcast host Jordan Rogers-Smith and guests Alex Collmer, Alastair Cotterill, and Emily Rose on LinkedIn. Visit VidMob.com to learn more about their creative intelligence platform.  

Jorie Waterman, Industry Manager at Meta, is the featured expert on this episode of the Business, Innovation and Technology podcast. She joins podcast host Jordan Rogers-Smith to talk about how businesses can leverage digital technologies to prepare for the holiday shopping season. They discuss several strategies for adapting to new consumer behaviors and encouraging a smoother peak season for customers and employees. Jorie explains how tactics like pre-holiday sales and pre-ordering options take advantage of natural demand and allow for more time to cope with shipping delays, inventory scarcity, and other disruptions. You’ll learn how digital allows brands to build deeper relationships with their customers through empathetic communication and entertaining. Jorie also provides a detailed overview of strategies for using data from multiple sources to evaluate business outcomes.   After you listen, connect with podcast host Jordan Rogers-Smith and guest Jorie Waterman on LinkedIn.  

In this episode of the Business, Innovation and Technology podcast, Business Engineering Lead Jordan Rogers-Smith welcomes a panel of global colleagues to talk about building diverse teams. Alex Chan, Director of Business Engineering, APAC; Angelique Kamara, Director of Global Partner Solutions; and Christine Warner, VP, Global Partnership Management and Business Development, are the featured panelists.   The discussion centers on diversity as a driver of innovation and positive business outcomes. The panel discusses the role of remote work and geographic dispersion; how diversity and inclusion can be built into the fabric of an organization, even across remote teams; and what common barriers organizations encounter as they try to become more diverse.   The panelists also share some takeaways from their own learning journeys, from acknowledging personal privileges and biases to becoming allies for underrepresented groups. You’ll also learn why it is so critical to stay focused on diversity, equity and inclusion initiatives during times of societal and economic change.   After you listen, connect with podcast host Jordan Rogers-Smith and the panelists on LinkedIn: Alex Chan Angelique Kamara Christine Warner   Citations: Innovation Through Diversity How Diversity Can Drive Innovation Diversity wins: How inclusion matters   Keep up with the latest from Meta's Business Engineering Team by following us on Medium.  

This episode of the Business, Innovation, and Technology Podcast features a panel of four women from around the globe, each a Business Engineer for Facebook. Jing Mei Sim covers small to medium businesses in China. Charlotte Philippe focuses on the luxury and travel industries in southern Europe. Christine Lu works with clients in healthcare, consumer packaged goods, and retail in North America. Mirella Silva works with retail and e-commerce clients in Brazil. The panelists share their stories about becoming engineers and how their careers led them to Meta. They also discuss the challenges women in tech face as they build their careers, from overcoming imposter syndrome to building a diverse network of mentors and allies. You’ll also learn how Meta promotes diversity and inclusion by offering support groups and programs for underrepresented populations, openly acknowledging human biases, and recruiting for unique skills and abilities beyond coding. After you listen, connect with the panelists on LinkedIn: Dil Ibrahim Jing Mei Sim Charlotte Philippe Christine Lu Mirella Silva  

Matthew Sinclair, Partner and VP of Engineering at Boston Consulting Group’s Digital Ventures and Jean-Marie Ferdègue, Director of Business Engineering, Gaming at Facebook, are the featured experts on this episode of the Business, Innovation & Technology Podcast. Together, they explore key elements of innovation: desirability, feasibility, viability, and impact. Matthew and Jean-Marie discuss how Digital Ventures and Facebook rely on multidisciplinary teams and cross-collaboration to develop impactful solutions. They also talk about how lean teams prevent scope creep, why companies must look beyond vanity metrics as measures of success, and what they look for in job candidates. You’ll also learn Matthew and Jean-Marie’s perspectives on what really drives innovation. It is not necessarily company size, industry, or access to resources. It is psychological safety, or every employee’s freedom to bring ideas (good or bad!) to the table and to feel comfortable failing and trying again. After you listen, connect with Matthew Sinclair on LinkedIn and Twitter @MatthewSinclair. Visit BCGDV.com to learn more about Boston Consulting Group Digital Ventures. Then, connect with Jean-Marie Ferdègue on LinkedIn.  

How do businesses stay up to date on trends and opportunities when technologies evolve constantly? The Meta Business Engineering Team is always innovating, helping businesses build a framework for digital transformation and leverage Facebook as a growth driver. The Business Engineering Team’s new venture, the Meta Business, Innovation, & Technology Podcast, further supports business leaders by bringing together industry experts and fostering conversation about emerging trends and strategies. The debut episode features Jordan Rogers-Smith, Business Engineering Lead for Global Agencies; Pooja Piyaratna, Director of Business Product Marketing Solutions; Jon Eide, Director of Product Strategy and Applied Research; and Vatsal Mehta, VP of Business Engineering & Partner Solutions. They discuss digitalization during and after COVID-19. You’ll learn about common barriers to digital transformation and the importance of leadership and change management during transition periods. They also discuss how Meta plays a key role in building digital strategies that help at-risk businesses survive in the volatile pandemic economy. After you listen, connect with this episode’s featured guests on LinkedIn: Jordan-Rogers Smith Jon Eide Vatsal Mehta Pooja Piyaratna