In an interview for CoinGeek, Artur Souza, VP of Business Engineering for Global Business Group at Meta, takes us into the Metaverse in this episode of the Meta Business, Innovation and Technology podcast. CoinGeek Editor Patrick Thompson asks the questions on everyone’s mind, from curious beginners to everyday users.

Artur shares the basic premise of the Metaverse: to bring the real world and the digital world together. He explains what attracts people to the Metaverse, how we can access it, and what kinds of immersive experiences we might have. There are strong use cases for consumer, business, and educational activities.

You’ll learn about NFTs, why they are essential to the Metaverse, and how they drive financial equity. Artur also talks about Meta’s digital wallet project, working with regulators to close gaps and understand opportunities, and the biggest challenges to mass adoption of the Metaverse.

After you listen, connect with Artur Souza and Patrick Thompson on LinkedIn. Begin your journey into the Metaverse here.