

High Intensity Business
Lawrence Neal
High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.
Episodes
Mentioned books

Feb 27, 2016 • 1h 48min
#30: David Landau: The Secret To Motivating People To Get Maximum Results From Their Workouts
After the high level of interest in his first interview, David Landau joins me on the podcast for a second time. David Landau has been an exercise practitioner for 37 years. He is a highly respected HIT trainer and rubs shoulders with many of the world's greatest exercise thinkers, body builders and old-time strong men. David runs his personal training business, Advanced Exercise in Florida. Contact David on Exarchives [@] aol [dot] com. In part, this podcast is a response to the large amount of criticism David received for some of his remarks in the first interview. This was also a chance for me to probe his controversial riddles on Bodybyscience.net for further clarity on his approach to exercise. The most valuable content in this episode includes: The difference between stimulating and annihilating the muscles. The importance of calories in relation to muscular growth. A deep insight into how David motivates his clients and runs his business. This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you’re not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code ‘CW10’ to get 10% off your purchase! Click here for the show notes and links

Feb 6, 2016 • 2h 21min
#29: Bill DeSimone: How To Optimise Muscle Stimulation And Create The Perfect Home Workout Routine
It's the moment you have been waiting for ... Bill DeSimone returns to Corporate Warrior, opening up a series of great podcasts for 2016. Bill DeSimone is a personal trainer and presenter known for his joint-friendly, biomechanics-based approach to fitness. He is an ACE-Certified Health Coach and Orthopaedic Exercise Specialist, with his own studio in central New Jersey. When some of the top exercise experts in the world want to brush up on biomechanics and exercise selection, Bill is often their first port of call. You may know him from his manuals, Moment Arm Exercise, and Congruent Exercise, and from his talks and videos. He has presented for Luke Carlson’s HIT Resurgence conferences, Anthony Johnson’s 21 Conventions, seminars for Adam Zickerman, Bo Railey, and other studios. In the fall of 2015, both a one hour roundtable discussion between Bill, Skyler Tanner, and Dr. Doug McGuff, and Bill’s full talk on Joint-Friendly Fitness were posted to YouTube courtesy of Anthony Johnson. In December 2015, Bill posted all his Moment Arm Exercise videos to his Congruent Exercise Facebook page and made Moment Arm Exercise available as a PDF. The best place to follow Bill for excerpts, links, and updates on his latest projects is the Congruent Exercise Facebook page. If you haven't already, please take a moment to buy a PDF of the Moment Arm Exercise Manual now. Send $10 via Paypal to optimalexercise@comcast.net. This is not affiliated. Whilst its not essential, I encourage you to buy this book and read it to understand a lot of the terminology used in this interview. This interview was epic ... we cover: Exercise selection based on congruent movement for maximum effectiveness and minimal risk. How to exercise effectively at home and with almost nothing at all. Bill's view on the exercise industry today. How to apply congruent exercise into an endurance context. What Bill has changed his mind about in the last year about health and fitness. And much, much more! This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you’re not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code ‘CW10’ to get 10% off your purchase! CLICK HERE FOR ALL THE RESOURCES AND SHOW NOTES

Dec 29, 2015 • 1h 21min
#28: James Fisher On Advanced Resistance Training Techniques, Kobe Bryant's Injuries, And The Downsides Of The Big 5 Workout
"All we know is still infinitely less than all that remains unknown." - William Harvey I enjoyed my first interview with James so much that I asked him to join me for a second time. You can email James on james.fisher@solent.ac.uk. James (MSc Exercise Physiology) is the Course Leader for BSc (HONS) Fitness and Personal Training at Southampton Solent University. James has worked with world class professional athletes and he's contributed a large number of research publications to the exercise domain. In this interview, we discuss: If there is any point to training smaller muscle groups like grip. How the Pareto Law Principle applies to strength training. The potential down sides to a Big 5 and abbreviated workouts The benefits of strength training for joint, ligament and tendon health. And much more. This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you’re not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code ‘CW10’ to get 10% off your purchase! CLICK HERE FOR THE SHOW NOTES

Dec 10, 2015 • 1h 43min
#27: How The Well Rested Serial Entrepreneur, Keith Norris, Works Out Every Day While Running 5 Successful Businesses
Keith Norris (@KeithNorris) is a renown strength and conditioning coach and a serial entrepreneur involved in five successful businesses: Efficient Exercise, ARXFit, ID Life, Paleo f(x) and Ancestral Momentum (Theory to Practice). Keith has been on the podcast before to talk about exercise and nutrition. On this occasion, we talk about business. It may come as no surprise that business is another big interest of mine. I have decided to expand the Corporate Warrior agenda to include business content, and other content (TBD), in the future. But don't worry, I will still bring on amazing guests to talk about health, fitness (particularly HIT) and nutrition. What really astounds me about Keith, is his ability to run 5 successful businesses while making sure he exercises regularly and gets 8 to 9 hours of sleep per night (on most occasions). I don't know many full time employees, let alone serial entrepreneurs, who exercise just once per week or get more than 5 hours of sleep per night. Keith largely attributes his success in business and well-being to his time management skills and focus on amplifying his strengths. In this podcast you will learn why you should focus on your strengths, and how to manage your time for maximum output, and much more... This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you’re not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code ‘CW10’ to get 10% off your purchase! Click here for the show notes

Nov 28, 2015 • 1h 57min
#26: Fred Hahn: How Hard Gainers Can Optimise Muscle Growth, Start A HIT Business and Motivate Children To Exercise
Fred (fhahn [@] seriousstrength.com) has been involved in exercise ever since he became a member of The Charles Atlas Club when he was 10 years old. He began training clients in the early 1980s at several of NYC's leading health clubs, including the Equinox and New York Health and Racquet Club. Fred is the owner of Serious Strength, a Slow Burn personal training and rehabilitative exercise center in NYC. Along with moms, dads, grandparents, and kids, his clients include top CEOs, celebrities, bestselling authors, journalists, and TV personalities. Fred, alongside Drs Michael and Mary Dan Eades, is the co-author of the New York Times best selling book The Slow Burn Fitness Revolution: The Slow Motion Exercise That Will Change Your Body in 30 Minutes a Week. It is currently in its ninth printing and is one of the best selling fitness books in Random House history. Fred's latest book Strong Kids, Healthy Kids: The Revolutionary Program for Increasing Your Child's Fitness in 30 Minutes a Week teaches parents and their children how to lift weights safely and eat healthfully by following a low sugar/paleo eating plan. Fred has appeared on NBC, CNN, WABC and he's been interviewed by the New York Times and Washington Post. You can find out more about Fred and Serious Strength here: FaceBook: Serious Strength Personal Trainin Montclair FaceBook: Serious Strength Personal Training New York This was a really interesting conversation and you should definitely tune in to this one if you want to learn: How an ectomorph can strength train for best results. The benefits of a high-fat diet for health, hypertrophy and productivity. How to motivate children to want to train every week. How to start a HIT business and charge premium fees. This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you’re not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code ‘CW10’ to get 10% off your purchase! Click here for all the show notes, books and resources.

Nov 15, 2015 • 1h 48min
#25: New York Times Best Selling Author, Adam Zickerman: Why Everyone Should Strength Train and How To Get Maximum Exposure For Your Business
Adam Zickerman is a New York Times Best Selling Author with his book, Power of 10: The Once-A-Week Slow Motion Fitness Revolution. He is the CEO and Founder of InForm Fitness Studios, providing high intensity strength training personal training throughout seven facilities across the US. Adam holds an undergraduate degree in biochemistry from Binghamton University, and was certified in 1995 as a personal trainer with the American College of Sports Medicine (ACSM). He also studied under Ken Hutchins, the architect of slow-cadence strength training, for his level 1, 2 and Master SuperSlow® certifications. Self-taught in equipment design, biomechanics and exercise physiology, Adam has written a comprehensive trainer certification course, for qualified applicants, on the principles of high intensity training and the Power of 10 methodology. Adam and I get into some really interesting concepts in this interview. We kick off with how Adam got into HIT and what he learned from his mentors, Ken Liestner and Ken Hutchins. We talk about the value of thinking scientifically followed by Adam's answers to some of yours and my own questions related to HIT. Towards the end of the interview, Adam reveals his business strategy that caused his business to become highly successful and help him become a NYT best selling author. Don't miss out! This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you’re not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code ‘CW10’ to get 10% off your purchase! Click here for the show notes and links.

Nov 8, 2015 • 1h 21min
#24: Dr Doug McGuff on Multiple Sets, How To Beat The Plateau and How To Grow Your Personal Training Business
Dr Doug McGuff (@DougMcGuff / Instagram: ultimate_exercise_) is widely considered the foremost expert in exercise on the planet today. Doug practices full-time emergency medicine with Blue Ridge Emergency Physicians and owns, Ultimate Exercise, where he and his instructors continue to explore the limits of exercise through their personal training of clients. Doug regularly posts his exercise findings and experiences on his blog, BodyByScience.net and provides consultancy and other products and services on DrMcGuff.com. Doug's popularity exploded with the release of his ground-breaking book, Body By Science, which he published with John Little. More recently, Doug, alongside Dr Robert P. Murphy, published The Primal Prescription: Surviving The "Sick Care" Sinkhole. This book is an expose on medical care, shows you how to get the best care when you really need it, and is a prescription for wellness, longevity and personal accountability. This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you’re not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code ‘CW10’ to get 10% off your purchase! Click Here for the Show Notes

Oct 30, 2015 • 1h 60min
#23: David Landau on The Problems with Super Slow, His Personal Training Regimen and Fast Food Habit, and Why Supplements are Undesirable
David Landau has been an exercise practitioner since 1978 and is often regarded as one of the top HIT trainers on the planet. From 1978 – 1984, he ran two successful YMCA Nautilus programs in Ohio and Pennsylvania. Moved to Florida in 1984 and managed exercise clubs and instructed private exercise before going exclusively solo in 2000. His present business Advanced Exercise offers high tech training in all phases of HIT/Nautilus Protocol. Over the years, Landau has amassed one of the largest exercise archive collections in the country, stimulated by doing extensive personal historical research. He has written several controversial articles as a result and is presently in the process of writing his first book exposing the major Fraud that goes on in the mainstream of exercise. David's articles on exercise and diet expose can be found at ExerciseFraud.com. You can contact David at Exarchives [at] AOL.com David's history of being brash and outspoken on training and nutrition has turned him into a controversial figure in health and fitness. In this interview, David and I dive into several controversial health and fitness topics such as his disdain towards the Paleo and raw food diets and his concern with a one-size fits all approach to HIT. David is worth listening to solely for his impressions of Arthur Jones. They are hilarious. I enjoyed talking to David and I found his perspective to be refreshingly different. There are some precious gems to be collected from this conversation. Don't miss out! This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you’re not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code ‘CW10’ to get 10% off your purchase! Click here for the show notes

Oct 21, 2015 • 1h 59min
#22: Keith Norris on Muscle Gain, High Intensity Interval Resistance Training, Auto Regulation and Cheat Days
Keith Norris is an athlete, and an elite level strength and conditioning coach with 35 years of experience. He's the co-founder of Paleo f(x), a partner in Efficient Exercise and ARXFit, and a founding member of ID Life. He also runs one of the top fitness blogs called Theory To Practice. Contact Keith via @KeithNorris or Theory To Practice Facebook Group. I apologise in advance for my croaky voice and intermittent coughing during this interview. I had just returned from a holiday in Mexico. I think seven cheat days combined with jet lag didn't really help my immune system. Luckily for you, I don't do much of the talking. These episodes are brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you’re not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code ‘CW10’ to get 10% off your purchase! For all the show notes and selected links from the episode, click here.

Sep 22, 2015 • 2h 5min
#21: Steve Maxwell on Perfect Breathing, Succeeding as a Nomad and the Truth behind Steroid-Use in Hollywood
Steve Maxwell is a Brazilian Jujitsu blackbelt, nomadic strength and conditioning coach with over 50 years experience and was named one of the top 100 trainers by Men's Journal. Steve has come back on to the show to talk about more than just high intensity training. We cover: A list of tools and techniques to significantly improve breathing habits. Steve's nomadic lifestyle and how he manages to carry everything in his 45 litre back pack. The key contributors to Steve's business success and how he responds to business challenges. How to make progress using just body weight exercises, how to overcome sticking points and how to repair an injury to a rotator cuff. How to cultivate better movement patterns, and optimise diet and training for fat loss and hypertrophy. The importance of coming to terms with genetic limitations and the truth about the use of drugs in show business, sport and the media to create impressive physiques. How to prevent overtraining and how training expands consciousness. Contact Steve through maxwellsc.com or tweet him @SteveMaxwellSC. These episodes are brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you're not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out Hituni.com, add the course you want to your shopping cart and enter the coupon code ‘CW10’ to get 10% off your purchase! For all the show notes and resources click here