

Scaling DevTools
Jack Bridger
We investigate what it takes to grow developer tools and AI DevTools. Topics include developer marketing, DevRel, developer advocacy and developer experience. Featuring founders and key people from the likes of Vercel, ElevenLabs and OpenAI. Scaling DevTools is sponsored by WorkOS.
Episodes
Mentioned books

Dec 16, 2024 • 48min
Sid Maestre from APIMatic: APIs build vs buy
We dig into the the build vs. buy dilemma for APIs, and the role of OpenAPI in effective documentation. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.We explore how AI is transforming the landscape of APIs and developer tools, and discuss the future of coding.The choice between building and buying SDKs depends on company maturity.OpenAPI is crucial for generating quality API documentation.AI is revolutionizing how APIs are created and consumed.Maintaining SDK libraries can be a significant challenge.Developer tools must evolve to keep pace with API design changes.Trust in AI-generated code is growing among developers.The future of coding will likely involve more AI integration.Links:APIMaticSid Maestre

Dec 12, 2024 • 51min
Jake Cooper from Railway | Remote work/team culture, minority report sales and building data centers
Jake Cooper, founder of Railway, shares insights on building a remote team with a flat structure, emphasizing communication and autonomy. He humorously touches on his sales team's ‘Minority Report’ tactics and explains the importance of leverage in business. Jake also discusses the complexities of creating data centers, including logistical challenges, and how startups can innovate to compete. He highlights the transformative role of AI in programming, advocating for human oversight to ensure reliability.

Dec 5, 2024 • 38min
Daksh Gupta from Greptile - do marketing differently
Daksh Gupta, CEO and co-founder of Greptile, shares his innovative approach to marketing, including unconventional stunts like an energy drink and cookie boxes featuring Steve Ballmer. He discusses the evolving landscape of AI developer tools, emphasizing the potential impact of unique marketing strategies on brand perception. Daksh also redefines sales as problem-solving, outlines the complexities of selling to engineering teams, and explores how AI could transform the role of startups in the future.

Nov 29, 2024 • 40min
Ankur Goyal from Braintrust
Ankur Goyal is the founder of Braintrust, a year old LLM eval platform that is already used by Figma, Vercel and Stripe and just raised $36m from a16z. It's a rocketship.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Key Success Factors- Started with a targeted list of ~50 companies already working with AI- Focused on early adopters and innovators in the space- Strategy: If they could make the frontrunners happy, others would followLinks:- Braintrust - Ankur Goyal - Alana Goyal - Basecase - Elad Gil - Martin Casado Chapters:* 00:00 Introduction to BrainTrust and Its Success* 02:52 The Importance of User Research in Product Development* 06:11 Building Relationships with Key Customers* 09:05 The Role of Feedback in Product Improvement* 11:54 The Impact of Mentorship on Entrepreneurial Success* 15:11 Identifying Market Opportunities in AI Development* 18:00 Effective User Interviews and Problem Validation* 20:59 The Evolution of BrainTrust's Product Features* 23:55 Advice for Aspiring DevTool Founders* 26:48 Exciting Developments in the DevTool Space

21 snips
Nov 28, 2024 • 35min
The story of Pydantic and Logfire | Samuel Colvin
Samuel Colvin, the creator of Pydantic and founder of Logfire, shares insights from his remarkable journey in the tech world. He discusses how Pydantic revolutionized data validation with its type hints and benefitted from community support and the rise of AI tools. Colvin emphasizes the different metrics of success for open-source projects, highlighting usability over GitHub stars. He also dives into the challenges of launching Logfire, touching on the importance of transparency and strategic database choices in building observability tools.

Nov 21, 2024 • 50min
How not to do Open Source Licensing, with Trigger.dev founders Matt Aitken and Eric Allam
There are more and more open source DevTools startups. I’ve interviewed dozens. But I am still confused about open source licenses. So I decided to ask questions to two people who actually understand them: my friends Eric and Matt - founders of open source background jobs tool Trigger.dev.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.What we discuss:Two Key Questions for License SelectionWhat are the benefits of permissive licenses?What are the main licenses?Why shouldn’t you write your own (open source) license?What is Copyleft?Post Open Source" Movement(00:50) - Open Source Licensing
(18:18) - Protective Licensing
(23:12) - Copy Left Concept
(43:30) - Wordpress
Trigger:Eric Allam - https://x.com/maverickdotdev Matt Aitken - https://x.com/mattaitkenTrigger.dev https://trigger.dev/JSON Hero https://jsonhero.io/ LicensesMIT License https://en.wikipedia.org/wiki/MIT_License - Matt’s “most permissive license”Apache-2 https://en.wikipedia.org/wiki/Apache_License - “Like MIT but with trademarks”FSL / Fair Source License https://fair.io/ - created by SentryHeather Meeker - Open Source Licencing expert https://www.linkedin.com/in/heathermeeker/ A practical guide to Open Source Licencing https://www.amazon.co.uk/Open-Source-Business-Practical-Licensing/dp/1544737645 ReferencesSentry https://sentry.io/welcome/ Redis https://redis.io/ Valkey https://valkey.io/ Clickhouse https://clickhouse.com/ Background to Continue.dev and PearAI https://techcrunch.com/2024/09/30/y-combinator-is-being-criticized-after-it-backed-an-ai-startup-that-admits-it-basically-cloned-another-ai-startup/

Nov 14, 2024 • 42min
John O'Nolan, Founder of Ghost - the Open Source blogging tool making $7.2m ARR
John O'Nolan, Founder and CEO of Ghost, a leading open-source blogging platform, shares profound insights on navigating the competitive landscape of blogging. He discusses the benefits of open source for autonomy, its implications in journalism, and the importance of aligning community goals with profitability. John critiques VC funding while exploring sustainable revenue models for journalism. He emphasizes launching projects imperfectly to learn and grow, and highlights the empowering role of AI tools for developers, making coding more accessible.

Nov 7, 2024 • 38min
Gonto - Auth0 Employee #6 shares developer marketing secrets
Gonto (Martin Gontovnikas) was the 6th employee at Auth0 and helped them grow fast and sell for $6.5billion to Okta. Now he is the founder of Hypergrowth Partners and helps DevTools grow fast.We discuss:What Auth0 did to become so valuable so fastWhat the best founders do (Guillermo Rauch)Different is better than better People follow people not brandsWhy bleeding edge mattersResourcesWhy Technical SDRs are the Future of DevToolshttps://playbooks.hypergrowthpartners.com/p/product-advocates-technical-sdrsGonto's website https://gon.to/Gonto's Twitter https://twitter.com/mgontoHypergrowth Partners https://www.hypergrowthpartners.com/Code to Market https://codetomarket.fm/Guillermo Rauch https://x.com/rauchgThis episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

Oct 31, 2024 • 47min
The Homebrew maintainers who built a startup - Mike McQuaid and John Britton from Workbrew
Mike McQuaid and John Britton are cofounders of Workbrew - a tool that gives you the missing features for enterprises running homebrew. John has previously worked at GitHub and Twilio and is a contributor to Homebrew. Mike has also worked at GitHub as well as being the project lead and longest running maintainer at Homebrew. We dig into:How Homebrew can trace its origins to a pub in LondonHow Apple actually work with HomebrewHow Homebrew managed to grow and scale upHow Workbrew are avoiding misaligned incentives so common in open sourceLinks for Mike, John and WorkbrewMike McQuaid https://mikemcquaid.com/John Britton https://johndbritton.com/Workbrew https://workbrew.com/This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

Oct 24, 2024 • 42min
Paul Klein, CEO & Founder of Browserbase
Paul Klein, the CEO and Founder of Browserbase, shares insights from his journey creating a headless browser API for AI startups. He discusses the challenges of browser automation and the importance of transparency in building user trust. Klein emphasizes strategies for rapid growth by focusing on user pain points and fostering community connections. He also shares peculiar hiring tips, likening buying a dev tool to purchasing a jacket, and highlights the vibrant San Francisco tech culture that shapes his innovative approach.


