
Scaling DevTools
We investigate what it takes to grow a developer tool. Topics include developer marketing, DevRel, developer advocacy and developer experience.
Latest episodes

Jul 25, 2024 • 33min
Frontend Developers: the Newest New Kingmakers with Kate Holterhoff from RedMonk
Kate Holterhoff - an analyst from RedMonk - shares why frontend developers are increasingly dictating the adoption of new developer tools.Kate shares specific examples, including Supabase. Links:Frontend Developers: the Newest New Kingmakers https://redmonk.com/kholterhoff/2024/02/15/frontend-developers-the-newest-new-kingmakers/Kate's website https://www.kateholterhoff.com/RedMonk https://redmonk.com/Kate's Twitter/X https://x.com/KateHolterhoff

Jul 18, 2024 • 33min
Vivian Dufour - co-founder of Meterian - enterprise sales for startups
Vivian Dufour is the CEO and co-founder of Meterian.Meterian is an open source vulnerability scanner.In this episode we talk about topics like:Selling to enterprisesWhy you need to make your product easy to testHiring and managing salespeopleLinks:Meterian: https://www.meterian.io/Vivian Dufour - https://www.linkedin.com/in/viviandufour/

Jul 5, 2024 • 38min
Ellen Chisa - Partner at Boldstart Ventures
Ellen Chisa is a partner at Boldstart Ventures. Prior to Boldstart, Ellen founded Darklang - a programming language. Before Darklang, Ellen worked in product. What we discussed: Startups should focus on building one SDK and doing it well, rather than trying to build multiple SDKs at once.North Star metricsDeveloper tooling companies can learn from consumer-facing companies in terms of marketing and creating an identity for their product.Being authentic as a founder and actively engaging with the community can help establish a strong brand and attract users. Recognize and leverage your unique strengths and skills.Busy work can be valuableThe importance of segmenting your messageLinks:Ellen's Twitter/X https://x.com/ellenchisa?lang=enBoldstart Ventures https://boldstart.vc/darklang https://darklang.com/

Jun 27, 2024 • 40min
Developer quick-start guides with Amit Jotwani
How do you write a developer quick start guide that they will love?That's what we talk about with Amit Jotwani. Amit is the founder of HelloDX and previously worked in developer experience at Retool and Amazon Alexa.This came about because I was reading Amit's fantastic guide on EveryDeveloper. Links:Amit's website https://ajot.me/HelloDX https://hellodx.co/Craft Quick Start Guides That Developers Will Love https://everydeveloper.com/quick-start-guides/Amit's Twitter/X https://x.com/amitThis episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

4 snips
Jun 20, 2024 • 40min
James Hawkins - co-founder & CEO of PostHog
James Hawkins, Co-founder & CEO of PostHog, discusses their unconventional approach to running PostHog, including hiring processes, the role of engineers in product development, and the impact of open source projects. He emphasizes the importance of listening to developers and shares a surprising secret to success. The episode explores innovative features like session recording, empowering engineers, and the importance of fun in the workplace.

8 snips
Jun 13, 2024 • 46min
Buying Developer Tools Companies with Greg and Matt from Polychrome
In this engaging discussion, Greg Lazarus and Matt Althauser, cofounders of Polychrome, share their unique insights into acquiring developer tools companies. Greg's sales savvy and Matt's finance expertise drive their innovative approach to growth. They reveal the challenges and triumphs of building their portfolio, including notable lessons learned from transitioning open-source to SaaS. The duo emphasizes the importance of aligning products with market needs, navigating risks, and the entrepreneurial freedom enabled by their unconventional funding strategies.

Jun 6, 2024 • 50min
Bootstrapping Flagsmith to $3m ARR
Ben Rometsch is the founder of Flagsmith. Flagsmith is a Feature Flag & Remote Config Service that recently reached $3m ARR.Ben candidly shares exactly how they started, how they got enterprise customers and how they worked with Polychrome to take Flagsmith to the next level.Links:Ben's Twitter https://x.com/dabeeeensterFlagsmith https://www.flagsmith.com/Polychrome https://polychrome.com/This episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

May 30, 2024 • 1h 3min
Aaron Francis - how to make videos developers want to watch
Creator of PlanetScale YouTube channel, Aaron Francis, shares insights on creating engaging developer videos. Topics include idea generation, balancing education & entertainment, staying authentic, chunkifying content, engaging with viewers, and expanding video strategies.

5 snips
May 23, 2024 • 35min
What does your company brand promise? Dani Grant from Jam.dev
Dani Grant is the founder of Jam.dev - bug reporting that developers love.In this episode we discuss:Product development & user retentionIterating to product market fitBranding - what it is/why it mattersPrioritising product features based on feedbackAI powered debuggingLinks:Jam.dev https://jam.dev/ Dani’s Twitter https://twitter.com/thedanigrant This episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

May 16, 2024 • 42min
Designing APIs with Chris Bell from Knock.app
Chris Bell is the founder of Knock.app - flexible, reliable notifications infrastructure.In this episode we discuss:Designing APIsThe importance of champions when selling to enterpriseHow do you justify cost of a developer tool?Selling to platform teamsLinks:Knock https://knock.app/Twitter https://twitter.com/cjbell_This episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.