
Scaling DevTools
We investigate what it takes to grow a developer tool. Topics include developer marketing, DevRel, developer advocacy and developer experience.
Latest episodes

9 snips
May 9, 2024 • 42min
3 BILLION searches per month without VC funding - Jason Bosco from Typesense
Jason Bosco, Founder of Typesense, discusses building a successful company without VC funding. Topics include revenue-funding, starting a business without VC funding, bootstrapping projects, impacts of VC funding, and exploring diverse funding paths for founders in the DevTools space.

May 2, 2024 • 34min
Digger.dev - Pivoting four times, OpenTofu & ThePrimeagen
An interview with Igor Zalutski & Utpal Nadiger from Digger.dev.Digger is an Open Source Infrastructure as Code management tool that helps orchestrate Terraform and OpenTofu within your CI/CD system.We talk about:What changed since Jack worked with DiggerHow they pivoted four times to find PMFHow do you know you have somethingOpenTofu & ThePrimeagenThis episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:https://digger.dev/Igor - https://twitter.com/igorzijUtpal - https://twitter.com/NadigerUtpal

12 snips
Apr 25, 2024 • 48min
Dana Oshiro - General Partner at Heavybit
Dana Oshiro, General Partner at Heavybit, shares her extensive experience in the developer tools space, emphasizing the importance of community support over mere funding. She discusses how successful founders find opportunities by balancing ambition and practicality. The conversation dives into the challenges of engaging with audiences authentically and the value of vulnerability in leadership. Oshiro also highlights the journey from initial offerings to effective monetization strategies in a rapidly evolving tech landscape, encouraging founders to advocate for change and embrace industry movements.

Apr 19, 2024 • 36min
Alex Bouchard from Hookdeck. Competition is a good sign
Alex Bouchard is the cofounder of Hookdeck. Hookdeck is an event gateway for asynchronous applications.What we discuss:- What is Hookdeck?- Category vs pivot- Gartner categoriesLinks:- Alex: https://twitter.com/AlexBouchardd- Hookdeck https://hookdeck.com/ This episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

Apr 11, 2024 • 44min
Glauber Costa from Turso
Glauber Costa is the founder of Turso - a fully managed SQLite database platform.Glauber shares how to make great CLIs, the story of Turso's pivot. Their pricing. And the importance of moving fast. Links:Turso - https://turso.tech/Glauber's Twitter - https://twitter.com/glcstThis episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

Apr 4, 2024 • 32min
Making mobile apps for developers, with Anders Borum - creator of the most popular git client, Working Copy
Anders Borum shares how he created the number 1 git app in the app store - Working Copy.What we talk about:The origins of Working CopyWord of mouth vs App Store OptimisationOne time vs recurring subscriptionLinks:Anders - https://twitter.com/palminWorking Copy - https://workingcopy.app/Rauno https://twitter.com/OvalSoftware This episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

Mar 28, 2024 • 42min
Why developers trust Resend, with Zeno Rocha
Zeno Rocha, founder of Resend and React Email, has a knack for creating developer-friendly tools. He discusses building trust in tech products and the importance of a seamless developer experience. Zeno shares insights on overcoming email development challenges and simplifying the process with React Email. He emphasizes the significance of prioritization and quality in product development, alongside effective storytelling. With a focus on open-source success and teamwork, Zeno illustrates how collaboration enhances the developer journey.

Mar 21, 2024 • 42min
Startups don't need DevRel. A debate.
Stefan Avram recently tweeted that "You shouldn't have devrels. Your customers should be your devrels"So I invited Stefan on to debate this with one of the industry's most respected DevRels Dan Moore from Fusion Auth. This is episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:Stefan's tweet https://twitter.com/StefanTMD/status/1735022106822295920Dan Moore https://twitter.com/mooreds Fusion Auth https://fusionauth.io/Wundergraph https://wundergraph.com/

Mar 14, 2024 • 39min
Getting Your first Enterprise Customers - Michael Grinich from WorkOS
Michael is the founder of WorkOS. WorkOS helps startups cross the enterprise chasm - it's a bit like the Stripe of Enterprise features. In this episode, we focus on selling to enterprises: the features you need, the team you need (e.g. sales!) and the common pitfalls Michael has seen. We also talk about things like: what even is an enterprise customer?This episode is sponsored by WorkOS. Thanks so much for supporting us as our first ever sponsor Michael and WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:- https://workos.com/- https://x.com/grinich- Crossing the Enterprise Chasm https://www.youtube.com/watch?v=IR2QZQrzoiA&t=368s&ab_channel=BriKimmel

Mar 7, 2024 • 24min
How to launch on Product Hunt with Flo Merian
Flo Merian is a developer marketer who has run successful Product Hunt launches for numerous developer tools.Flo is also a maintainer of the Developer Marketing community and curates LaunchWeek.devFlo is a Product Marketer at Clerk - a user management tool Links:https://twitter.com/fmerianhttps://marketingto.dev/https://launchweek.dev/https://github.com/fmerian/awesome-product-hunt