

Scaling DevTools
Jack Bridger
We investigate what it takes to grow developer tools and AI DevTools. Topics include developer marketing, DevRel, developer advocacy and developer experience. Featuring founders and key people from the likes of Vercel, ElevenLabs and OpenAI. Scaling DevTools is sponsored by WorkOS.
Episodes
Mentioned books

Jun 27, 2024 • 40min
Developer quick-start guides with Amit Jotwani
How do you write a developer quick start guide that they will love?That's what we talk about with Amit Jotwani. Amit is the founder of HelloDX and previously worked in developer experience at Retool and Amazon Alexa.This came about because I was reading Amit's fantastic guide on EveryDeveloper. Links:Amit's website https://ajot.me/HelloDX https://hellodx.co/Craft Quick Start Guides That Developers Will Love https://everydeveloper.com/quick-start-guides/Amit's Twitter/X https://x.com/amitThis episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

9 snips
Jun 20, 2024 • 40min
James Hawkins - co-founder & CEO of PostHog
James Hawkins, Co-founder & CEO of PostHog, discusses their unconventional approach to running PostHog, including hiring processes, the role of engineers in product development, and the impact of open source projects. He emphasizes the importance of listening to developers and shares a surprising secret to success. The episode explores innovative features like session recording, empowering engineers, and the importance of fun in the workplace.

8 snips
Jun 13, 2024 • 46min
Buying Developer Tools Companies with Greg and Matt from Polychrome
In this engaging discussion, Greg Lazarus and Matt Althauser, cofounders of Polychrome, share their unique insights into acquiring developer tools companies. Greg's sales savvy and Matt's finance expertise drive their innovative approach to growth. They reveal the challenges and triumphs of building their portfolio, including notable lessons learned from transitioning open-source to SaaS. The duo emphasizes the importance of aligning products with market needs, navigating risks, and the entrepreneurial freedom enabled by their unconventional funding strategies.

Jun 6, 2024 • 50min
Bootstrapping Flagsmith to $3m ARR
Ben Rometsch is the founder of Flagsmith. Flagsmith is a Feature Flag & Remote Config Service that recently reached $3m ARR.Ben candidly shares exactly how they started, how they got enterprise customers and how they worked with Polychrome to take Flagsmith to the next level.Links:Ben's Twitter https://x.com/dabeeeensterFlagsmith https://www.flagsmith.com/Polychrome https://polychrome.com/This episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

May 30, 2024 • 1h 3min
Aaron Francis - how to make videos developers want to watch
Creator of PlanetScale YouTube channel, Aaron Francis, shares insights on creating engaging developer videos. Topics include idea generation, balancing education & entertainment, staying authentic, chunkifying content, engaging with viewers, and expanding video strategies.

5 snips
May 23, 2024 • 35min
What does your company brand promise? Dani Grant from Jam.dev
Dani Grant is the founder of Jam.dev - bug reporting that developers love.In this episode we discuss:Product development & user retentionIterating to product market fitBranding - what it is/why it mattersPrioritising product features based on feedbackAI powered debuggingLinks:Jam.dev https://jam.dev/ Dani’s Twitter https://twitter.com/thedanigrant This episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

May 16, 2024 • 42min
Designing APIs with Chris Bell from Knock.app
Chris Bell is the founder of Knock.app - flexible, reliable notifications infrastructure.In this episode we discuss:Designing APIsThe importance of champions when selling to enterpriseHow do you justify cost of a developer tool?Selling to platform teamsLinks:Knock https://knock.app/Twitter https://twitter.com/cjbell_This episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

9 snips
May 9, 2024 • 42min
3 BILLION searches per month without VC funding - Jason Bosco from Typesense
Jason Bosco, Founder of Typesense, discusses building a successful company without VC funding. Topics include revenue-funding, starting a business without VC funding, bootstrapping projects, impacts of VC funding, and exploring diverse funding paths for founders in the DevTools space.

May 2, 2024 • 34min
Digger.dev - Pivoting four times, OpenTofu & ThePrimeagen
An interview with Igor Zalutski & Utpal Nadiger from Digger.dev.Digger is an Open Source Infrastructure as Code management tool that helps orchestrate Terraform and OpenTofu within your CI/CD system.We talk about:What changed since Jack worked with DiggerHow they pivoted four times to find PMFHow do you know you have somethingOpenTofu & ThePrimeagenThis episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:https://digger.dev/Igor - https://twitter.com/igorzijUtpal - https://twitter.com/NadigerUtpal

12 snips
Apr 25, 2024 • 48min
Dana Oshiro - General Partner at Heavybit
Dana Oshiro, General Partner at Heavybit, shares her extensive experience in the developer tools space, emphasizing the importance of community support over mere funding. She discusses how successful founders find opportunities by balancing ambition and practicality. The conversation dives into the challenges of engaging with audiences authentically and the value of vulnerability in leadership. Oshiro also highlights the journey from initial offerings to effective monetization strategies in a rapidly evolving tech landscape, encouraging founders to advocate for change and embrace industry movements.