

Scaling DevTools
Jack Bridger
We investigate what it takes to grow developer tools and AI DevTools. Topics include developer marketing, DevRel, developer advocacy and developer experience. Featuring founders and key people from the likes of Vercel, ElevenLabs and OpenAI. Scaling DevTools is sponsored by WorkOS.
Episodes
Mentioned books

Apr 19, 2024 • 36min
Alex Bouchard from Hookdeck. Competition is a good sign
Alex Bouchard is the cofounder of Hookdeck. Hookdeck is an event gateway for asynchronous applications.What we discuss:- What is Hookdeck?- Category vs pivot- Gartner categoriesLinks:- Alex: https://twitter.com/AlexBouchardd- Hookdeck https://hookdeck.com/ This episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

Apr 11, 2024 • 44min
Glauber Costa from Turso
Glauber Costa is the founder of Turso - a fully managed SQLite database platform.Glauber shares how to make great CLIs, the story of Turso's pivot. Their pricing. And the importance of moving fast. Links:Turso - https://turso.tech/Glauber's Twitter - https://twitter.com/glcstThis episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

Apr 4, 2024 • 32min
Making mobile apps for developers, with Anders Borum - creator of the most popular git client, Working Copy
Anders Borum shares how he created the number 1 git app in the app store - Working Copy.What we talk about:The origins of Working CopyWord of mouth vs App Store OptimisationOne time vs recurring subscriptionLinks:Anders - https://twitter.com/palminWorking Copy - https://workingcopy.app/Rauno https://twitter.com/OvalSoftware This episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

Mar 28, 2024 • 42min
Why developers trust Resend, with Zeno Rocha
Zeno Rocha, founder of Resend and React Email, has a knack for creating developer-friendly tools. He discusses building trust in tech products and the importance of a seamless developer experience. Zeno shares insights on overcoming email development challenges and simplifying the process with React Email. He emphasizes the significance of prioritization and quality in product development, alongside effective storytelling. With a focus on open-source success and teamwork, Zeno illustrates how collaboration enhances the developer journey.

Mar 21, 2024 • 42min
Startups don't need DevRel. A debate.
Stefan Avram recently tweeted that "You shouldn't have devrels. Your customers should be your devrels"So I invited Stefan on to debate this with one of the industry's most respected DevRels Dan Moore from Fusion Auth. This is episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:Stefan's tweet https://twitter.com/StefanTMD/status/1735022106822295920Dan Moore https://twitter.com/mooreds Fusion Auth https://fusionauth.io/Wundergraph https://wundergraph.com/

Mar 14, 2024 • 39min
Getting Your first Enterprise Customers - Michael Grinich from WorkOS
Michael is the founder of WorkOS. WorkOS helps startups cross the enterprise chasm - it's a bit like the Stripe of Enterprise features. In this episode, we focus on selling to enterprises: the features you need, the team you need (e.g. sales!) and the common pitfalls Michael has seen. We also talk about things like: what even is an enterprise customer?This episode is sponsored by WorkOS. Thanks so much for supporting us as our first ever sponsor Michael and WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:- https://workos.com/- https://x.com/grinich- Crossing the Enterprise Chasm https://www.youtube.com/watch?v=IR2QZQrzoiA&t=368s&ab_channel=BriKimmel

Mar 7, 2024 • 24min
How to launch on Product Hunt with Flo Merian
Flo Merian is a developer marketer who has run successful Product Hunt launches for numerous developer tools.Flo is also a maintainer of the Developer Marketing community and curates LaunchWeek.devFlo is a Product Marketer at Clerk - a user management tool Links:https://twitter.com/fmerianhttps://marketingto.dev/https://launchweek.dev/https://github.com/fmerian/awesome-product-hunt

Feb 29, 2024 • 31min
Make it real: Show the whole process - Lu Wilson from tldraw
Lu Wilson AKA todepond is one of the people behind tldraw, the infinite canvas for the internet.Lu also has a youtube channel, todepond.Lu also built the [hilarious] programming language dreamberd Lu is also a researcher with Ink & Switch - an independent research labIn this episode Lu shares how tldraw went viral again and again and again this year.My biggest takeaways were to share your whole process and default to visual communication. Links:- https://www.todepond.com/- https://www.youtube.com/@TodePond- https://github.com/TodePond/DreamBerd- https://www.tldraw.com/- https://www.inkandswitch.com/

Feb 22, 2024 • 34min
Exiting to Apple - Dennis Pilarinos from Unblocked
Dennis Pilarinos is the founder of Unblocked. Unblocked allows lets you talk to your code base.Dennis previously founded Buddybuild - a CI/CD tool for mobile developers. In 2018, Buddybuild was acquired by Apple, and Dennis became a director in Development Technologies at Apple. Some topics we cover:- The story of Buddybuild and the Apple acquisition- Why did Apple buy Buddybuild?- Segmenting when building a tool for everyoneLinks:- Dennis' Twitter - https://twitter.com/dennispilarinos- Buddybuild acquisition - http://tcrn.ch/2CG9s4G- Unblocked - https://getunblocked.com/

Feb 12, 2024 • 37min
OpenAI want to build the best developer product ever - OpenAI's first DevRel, Logan Kilpatrick
Guest: Logan Kilpatrick, member of OpenAI’s developer advocacy team, often described as OpenAI’s first DevRel.Highlights:Challenges and Growth: Logan discusses the evolution of developer engagement from GPT 3.5 to the explosive growth following ChatGPT's success. Initially faced with the challenge of generating developer interest, the release of ChatGPT marked a significant shift, highlighting the shift from awareness to scaling and improving developer experience amidst high demand and compute-intensive operations.Developer Experience Focus: Logan emphasizes the focus on developer experience, detailing the balance between improving platform features and releasing new models and APIs. Despite past trade-offs, the goal remains to enhance core platform functionalities and developer-friendly features.Decision Making and Prioritization: Logan shares insights into the dynamic and fast-paced environment at OpenAI, which requires flexibility in planning and prioritization. Key focus areas include documentation, product improvements, direct developer interactions, internal coordination, and supporting launches, especially the GPT Store.Impact of Documentation: Underscoring the critical role of documentation, Logan points out that effective documentation is paramount for developer success, guiding the use of OpenAI's API and models. Efforts are underway to improve documentation quality and support various user personas beyond developers.Developer Community Engagement: Lessons from engaging with the developer community include the need for diverse content formats and accommodating various user personas. Logan acknowledges the challenge of keeping documentation and resources updated in a rapidly evolving API landscape.Building a Superior Developer Experience: Logan stresses the importance of OpenAI's mission to benefit everyone and the role of the API in achieving widespread impact. The commitment to providing the best tools for developers is seen as a differentiator in the competitive landscape of AI model providers.Managing Attention and Feedback: Despite the challenges of being a public figure within the developer community, Logan values direct feedback for continuous improvement. Balancing public engagement with deep work, especially on documentation and launch support, is highlighted.Community Questions and Answers: Logan addresses questions from the community, touching on the desire for innovative applications of OpenAI technology, plans for global events, prioritizing documentation, addressing developer concerns about scaling, and sharing personal preferences for deep dish pizza in Chicago.Rapid Fire Community Q&A:Innovative Applications: Logan hopes to see development of multiplayer, multimodal text-first AI assistants.Global Events: OpenAI is expanding its presence, including hiring in London and considering events in cities like Atlanta.DevRel Strategy for 2024: Focus on creating excellent documentation.Developer Concerns: Addressing challenges around freedom to scale and capacity constraints.Personal Time: Logan plans to take vacation during the end-of-year code freeze in 2024.Chicago Deep Dish Recommendation: Lou Malnati's and Paradise Park are Logan's picks for the best deep dish pizza.Links:Logan's Twitter - https://x.com/OfficialLoganKRomain's Twitter https://twitter.com/romainhuetOpenAI https://platform.openai.com/tlDraw https://www.tldraw.com/Bloop https://bloop.ai/ Joyfill https://joyfill.io/https://portkey.ai/Stripe docs https://stripe.com/docs This episode provides a behind-the-scenes look at OpenAI's efforts to enhance developer engagement, the challenges of balancing innovation with platform stability, and the importance of community feedback in shaping the future of AI development tools.Show notes generated with gpt4 (using a blog post I wrote)