
Scaling DevTools
We investigate what it takes to grow a developer tool. Topics include developer marketing, DevRel, developer advocacy and developer experience.
Latest episodes

Mar 30, 2023 • 37min
PMF is one pivot away with Ant Wilson from Supabase
Ant is the founder of Supabase. Supabase is the open-source firebase alternative and has gone from zero to 47,000+ GitHub stars in a matter of years. What we cover:- Ant's Egyptologist dream - How the Launchpad book showed Ant that building a company is possible- Product Market Fit is always just a pivot away- How to talk about Supabase?- Differences between pre-PMF and post-PMF- How Supabase stay on top of and prioritise huge volumes of product feedback - How Supabase positions itself to hobbyists/startups and bigger enterprise companies - DX and scalability.- Supabase's Twitter strategy- Trial & error in marketing - How does Supabase measure marketing?- Spaced repetition in marketing- Databases are very sticky - The future of Supabase- The difficulties of hiring non-technical people (supabase is hiring!)- Why Supabase over other tools?- Is Ant a Liverpool fan?Links & Resources:- Ant's Twitter- Supabase's Twitter- Supbase- Supabase jobs- The Launchpad book- Kuba's breakdown of Supabase's marketing strategy- swyx (I can't find the exact tweet) - Amjad - we think in years

Mar 28, 2023 • 31min
Growing with open source projects - Josh Thurman from Uffizzi
Josh is a Navy Seal turned founder of Uffizzi. Uffizzi provides environments as a Service and works with open source projects like Backstage.Topics- Pivoting between ideas- Working with open source projects to improve products and build credibility Links:UffizziJosh's Twitter

Mar 23, 2023 • 28min
Building in-person developer communities with Paul Butler from Drifting In Space
Paul Butler is the cofounder of Drifting in Space. They believe that browser-based applications can feel like magic if they’re built with the right tools. They make Jamsocket, a platform for building applications with session backends, and Plane, the open-source server that powers it.What we cover:- The power of in-person meetups- How to communicate complex problems- Deconstructing topics for developer content- Writing about trends e.g. GPU rendered UIs- Going after developers doing "something ambitious with browsers"

Mar 16, 2023 • 31min
Developer marketplaces with Robin Warren, founder of Corrello & Blue Cat Reports
What we coverThe early days of CorrelloThe advantages of marketplacesWhere to hear from RobinRobin's TwitterRobin's MastadonCorrelloBlue Cat Reports

Mar 9, 2023 • 19min
Demand Generation for DevTools - Dino Kukic from Hygraph
Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful.What we coverIntroduction HygraphFinding your focusDemand GenerationWhat is a good SEO strategy?Does performance marketing work with developers?How to target developersWorking with sales teamsCollaborating on contentWhere to hear from DinoTwitter: @DinoKukichttps://hygraph.com/Where to hear from usTwitter: @JackSBridgerhttps://blog.bitreach.ioNewsletter: https://www.bitreach.io/

Mar 2, 2023 • 27min
Where should Developer Advocacy sit? With Vera Tiago from OutSystems
Scaling DevTools is the podcast that investigates how DevTools go from zero to one.What we coverIntroduction to VeraDeveloper advocacy at OutSystemsProgression in OutSystemsMoving around the companyChallengesStrategies at OutSystemsEducationDeveloper advocacy skillsWhere to hear from VeraTwitter: @veratiagoLinkedin: https://www.linkedin.com/in/veratiago/?originalSubdomain=ptMedium: https://vera-tiago.medium.com/https://www.outsystems.com/

6 snips
Feb 23, 2023 • 39min
Shomik Ghosh - office hours with a DevTools investor
Shomik Ghosh, Partner at boldstart, discusses the pros and cons of open sourcing parts of a software development tool. He also explores targeting a specific community in the React Native ecosystem and the challenges early-stage founders face with large enterprise clients. Additionally, he shares insights on how to effectively sell to sales leaders and founders.

Feb 9, 2023 • 31min
Making DevTools more human with Carla Sofia Teixeira from Miro
Scaling DevTools is the podcast that investigates how DevTools go from zero to one. What we coverAn introduction to MiroWhat does ‘humanness’ mean?How to leverage ‘humanness’The four pillars of DevRelOutreachProductEducationCommunityAlways be empatheticAlways be respectfulWhere to hear from CarlaTwitter: @CarlaSofiiLinkedin: Carla Sofia Teixeira**https://developers.miro.com/**

6 snips
Jan 19, 2023 • 38min
Great DevRel Content is a process, not a project with Jason Lengstorf
What we coverCreating content is a process, not a projectReusing content effectivelyStay on message!!Consistent gentle pressureBoring but effective strategiesWhere to hear from JasonTwitter: @jlengstorfjason.af/linkshttps://www.learnwithjason.dev/

Jan 12, 2023 • 34min
Crossing the chasm with Shawn Wang (swyx)
ResourcesCrossing the chasm by Geoffrey MooreAirbyteNetlify Auth LibraryWardley mapStrategy Letter V by Joel SpolskyThe hardest working graphic in software10x-ing Svelte (Svelte Summit 2022 Talk Notes)swyx’s links:TwitterswyxDX TipsAI writingLearninpublic.orgIntro to tech strategyKey points:Everyone in tech should understand the technology adoption cycle and know which stage of the adoption cycle you’re atFirst time founders obsess about products and second-time founders obsess about distribution.At the beginning, focus-in on one offering - have conviction in who your users areYour tech IS the story at the earliest stage of the adoption cycle. Because you are targeting innovators and they love to know you use Rust for example! At the later stage, tech no longer matters; the cost matters. Your messaging evolvesYou should be picking industries and companies with a strong chance of success
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.