

Scaling DevTools
Jack Bridger
We investigate what it takes to grow developer tools and AI DevTools. Topics include developer marketing, DevRel, developer advocacy and developer experience. Featuring founders and key people from the likes of Vercel, ElevenLabs and OpenAI. Scaling DevTools is sponsored by WorkOS.
Episodes
Mentioned books

Jul 28, 2023 • 33min
Hire engineers who don't mind talking, with Brian Douglas from OpenSauced
Brian Douglas - or bdougie - is the founder of OpenSauced - an open source intelligence tool. Brian was previously Developer Experience Lead at Netlify and Director of Developer Advocacy at GitHubSummaryEvery engineer is an advocate. 0:00Joining GitHub with a 30/60/90 plan. 1:17What was the goal when you joined Netlify? 3:16How to get started with bootcamps. 7:53What are the top projects in open source? 10:52The bottom up strategy for adoption at GitHub. 15:22Netlify’s Aha moment. 21:19How do you get started in reaching out to community and consistently? 25:57Links:https://opensauced.pizza/ https://twitter.com/bdougieYO

Jul 13, 2023 • 28min
Building ambitious developer tools with Ruben Fiszel from Windmill
Ruben is the founder of Windmill https://www.windmill.dev/ which helps you turn scripts into workflows and UIs in minutes Some of the things we talk about:Getting to the threshold of being useful.Speed is the key to success.The second mover advantageGetting early users of the product.Why infra is an interesting market for him.The challenges of being a solo founder.The recipe for a digital startup is to be really passionate about the project.Advice for founders who are building ambitious projects.Doing everything that no one wants to do.You can find Ruben at https://twitter.com/rubenfiszel

Jun 29, 2023 • 36min
Killing features with Josh Twist, founder of Zuplo
Josh Twist is the founder of Zuplo, an API gatewayIntroducing Josh Twist, the founder of Zuplo. 0:00Zuplo vs Azure API management.How do you make this fit into the developer workflow? 3:06How Zuplo fits into the development workflow.How to democratize API management and make it something every business wants to use.Best practices for implementing API key authentication.Stripe quality API out of the box.The power of removing friction in creating a better experience. 8:58The power of removing friction from the process.How do you create a product that is easy for beginners but still has a powerful experience? 11:31Loom is a great example of a product that exists only because it removes friction.Building a product is like building a video game.How to keep both the developer and the customer experience in mind.The formula one analogy for designing a product from scratch.What’s going to go into the next generation of Zuplo? 17:27How Zuplo keeps things simple and makes decisions.Why you have to have a lot of customer empathy and invest in tools. 19:39The importance of customer empathy.Why Josh made the decision to switch over to OpenAPI.Killing features can be hard as a business-to-business company.One chart to think about.The importance of partnerships and content. 24:29Making videos for supabase customers.Partnerships with other small businesses.How Zuplo got their first customers.Zuplo rate limiting feature. 28:02Rate limiting in Zuplo and Supabase.Developers who are small-scale loving ZuploMaking videosRemoving friction and building an 11-star experience.Zuplo - https://zuplo.com/Josh Twist - https://twitter.com/joshtwist

Jun 22, 2023 • 26min
Forums vs Slack with Dan Moore from FusionAuth
Dan is head of DevRel at FusionAuth - Auth Built for Devs, by DevsFusionAuth’s journey from moderation to auth provider.Introduction to Dan Moore, head of DevRel at fusion.Fusion's journeyFree to use for many users, but also a cloud offering.Synchronous communication vs asynchronous communication.Synchronous communication vs asynchronous communication.10% of their traffic is coming from forum pages.No one ever searches on Stack Overflow.What are some of the experiments that have gone well? Efforts to promote community feel.Community stories, finding out user pain points and wins.The importance of getting your community to know each other.Getting 20 or 30 blog posts on the blog.Dan's experience on Screaming into the cloud.Dan's Twitter - https://twitter.com/mooredsFusionAuth - https://fusionauth.io/

Jun 16, 2023 • 26min
Building computer vision tooling with Niko from Rerun
Nikolaus West is the founder of Rerun.io - Visualize computer vision.What we discuss:Finding a problem to work on What are some of the features that will be free and open source?What’s the difference between a commercial and a free service?The most important thing is that we’re building something that will be usefulHow to get into the minds of computer vision developersWhy build in RustRerun - https://www.rerun.io/Niko's Twitter - https://twitter.com/NikolausWest

Jun 8, 2023 • 32min
Developer onboarding with Kilian from Polypane
How do you do onboarding in a way developers actually like?Kilian is the founder of Polypane - The browser for ambitious web developers https://polypane.app/Kilian's Twitter - https://twitter.com/kilianvalkhof

Jun 1, 2023 • 29min
From VC to DevTools with Karl Clement, founder of CODEOWNERS
Karl Clement is the founder of https://codeowners.com/ CODEOWNERS is the single source of truth for code ownership.SummaryIntroducing Karl Code ownershipWhat are the types of people that are implementing code Code OwnershipHow to find and reach platform engineers.What are some of the key metrics that organisations are looking for to measure the value of their tooling?Dora metricsMean time to resolution, MTTRWhat is Backstage and how has it been used?Improving the developer experience with Backstage.Backstage implementation is essentially a signal that a company is willing to invest in the organisation but the developer experience as a whole, which is greatBackstage implementation is a signal of investment in the organisation.How venture capital can help with product development.If you’re building a product in a space that no one else is in, you are reducing your odds

May 25, 2023 • 29min
Great Developer Experience with ngrok founder Alan Shreve
Alan Shreve is the founder & CEO of ngrok. ngrok is a simplified API-first ingress-as-a-service that adds connectivity, security, and observability to your apps in one lineWhat we cover:Creating a simple experience for users.Designing for the 90% use case vs. the 10%.How did the idea for ngrok emerge?How the first iterations of the product came about.The internal struggle to create simple interfaces.How do you test your library design?One of the best ways to test library design.Amazon's one-click checkout.Chasing simplicity vs complexity in a complex system.Product processes to help chase simplicity.How does NGrok measure and track user growth?Time to value, kpi, time to value.Empowering developers to do their jobs.How does a hobbyist use case expand into a commercial use case?How do you think about the problems that ngrok solves?How do you get an application online with minimal configuration?What’s the takeaway for other developers or founders?Links:- ngrok: https://ngrok.com/- Alan's Twitter: https://twitter.com/inconshreveable- Thanks to Danger Casey https://twitter.com/CaseySoftware for organising this- swyx article https://www.swyx.io/self-provisioning-runtime- Joel Spolsky talk https://mixtape.swyx.io/episodes/elegant-software-joel-spolsky

May 18, 2023 • 48min
How Fred Schott built two open source projects with 20,000+ GitHub stars
Fred Schott is the founder of Astro.build and the Astro technology company. Astro is the all-in-one web framework designed for speed. Pull your content from anywhere and deploy everywhere, all powered by your favorite UI components and libraries.Snowpack is a lightning-fast frontend build tool, designed for the modern web. Before this, Fred founded Snowpack What is Astro and what is it doing? 0:00Fred introduces himself and talks about astro.Fred explains what astro is and what it does.What’s changed in the web over the last 10 years. 2:20The last decade has been defined by full stack javascript.Astro is a server-first HTML rendering.Astro’s unique model of building an open source company. 4:51Building a sustainable company around an open source project.The astro technology company model.How Fred got started in open source.What Fred worked on before astro.How Fred got started in open source software.Pika was the first project that I really sunk my teeth into. 11:15Pika was the first project Fred really sunk his teeth into.Building snowpack andWhy is it so bad to create a slack channel for your open source project? 14:00Stop creating slack communities for open source projects.The importance of communityWhat it’s like at the beginning of an open source project. 16:26The first users are essential for an early-stage open source project.The power of responding quickly to feedback from the community.The first version of astroThe spirit of open source and the importance of licencing code.The importance of having fun working on something that’s your own. 22:29The drive to just build it.The importance of having fun working on free software.The psychology of over-architecture.The importance of dog-fooding and how to use it. 26:13Dog fooding projects, how to build a tool for someone to use by seeing what they are doing.How do you get people to use the tool if they’re not already using it? 29:16Finding a real use case for snowpack.How to approach feedback from users.Using a Github repo to test new changes.Prioritising what to work on.Death by 1000 paper cuts.The importance of listening to users for feedback.Links:Fred's Twitter https://twitter.com/FredKSchottAstro https://astro.build/Snowpack https://www.snowpack.dev/5 Things I Learned Building Snowpack to 20,000 Stars https://dev.to/fredkschott/5-things-i-learned-while-building-snowpack-to-20-000-stars-b9d6 More Things I Learned Building Snowpack to 20,000 Stars (Part 2)https://dev.to/fredkschott/5-more-things-i-learned-building-snowpack-to-20-000-stars-5dc9

May 11, 2023 • 29min
Top of Hacker News with Anh-Tho from Lago
Anh-Tho is the founder of Lago https://www.getlago.com/ Lago gives you open-source metering and usage-based billing