
Scaling DevTools
We investigate what it takes to grow a developer tool. Topics include developer marketing, DevRel, developer advocacy and developer experience.
Latest episodes

Jan 5, 2023 • 27min
The first 2,000 GitHub stars with Matija Šošić from Wasp
What we coverAn introduction to WaspThe Wasp journey so farThe ups and the downsHaving convictionReviewing progressCommunication with usersReaching Junior DevelopersWhat advice would you give?Where to hear from MatijaTwitter: @MatijaSosicBlog: https://wasp-lang.dev/bloghttps://wasp-lang.dev/Where to hear from usTwitter: @JackSBridgerhttps://blog.bitreach.ioNewsletter: https://www.bitreach.io/

Dec 20, 2022 • 20min
Giving developers what they want with Deepak Prabhakara
Deepak Prabhakara is the CEO and Co-founder of BoxyHQ. BoxyHQ enables you to add plug-and-play enterprise-ready features to your SaaS product.What we coverAn introduction to BoxyHQGetting BoxyHQ out there in the worldThe BoxyHQ Open Source modelWhat developers wantProgression and growthContent updateContent distributionKeeping an eye out on Twitter termsWhere to hear from DeepakTwitter: @boxyhqGitHub: https://github.com/boxyhqhttps://boxyhq.com/

Dec 13, 2022 • 23min
Playing the long game with Ed Freyfogle - founder of the OpenCage Geocoding API
Ed Freyfogle is the Co-founder of OpenCage. The OpenCage Geocoding API provides worldwide, reverse (latitude/longitude to text) and forward (text to latitude/longitude) geocoding based on open data via a REST API.What we coverIntroduction to OpenCageTransparency is keyCompetition and learningDeveloper mind tricksBootstrapping OpenCagePlaying the long gameMeasuring conversionEnthusiastsWhere to hear from EdTwitter: @freyfoglehttps://opencagedata.com/http://freyfogle.com/Geomob podcast: https://thegeomob.com/podcast

Dec 6, 2022 • 24min
Bootstrapping a SaaS boilerplate to $25k MRR with Kyle Gawley from Gravity
Kyle Gawley is the Founder of Gravity. Gravity help founders build SaaS products at warp speed.What we coverIntroduction to GravityThe journey so farWhy trust is importantCreating and building trustMarketing approach for GravitySpecific problem to solveTips for SEOSelling to developers badly (things to stay away from!)The future of GravityWhere to hear from KyleTwitter: @kylegawleyhttps://usegravity.app/Learn how to build a SaaS product from scratch course: https://usegravity.app/how-to-build-a-saashttps://aigraphics.io/

Nov 29, 2022 • 22min
Building a brand with Ramiro Nuñez Dosio from Supabase
Ramiro Nuñez Dosio is a Growth Marketer at Supabase. Supabase is a platform designed to help devs streamline the creation of modern apps.What we coverThe Supabase marketing approachLaunch weeks at SupabaseKeeping focusMarketing processesHow to measure successHow to distribute contentWhere to hear from RamiroTwitter: @ramiro__ndLinkedin: https://www.linkedin.com/in/ramiro-nd/https://supabase.com/

Nov 15, 2022 • 29min
Product Led Growth with Thomas Peham & Julius Hemingway from Storyblok
Thomas Peham is the VP of Marketing and Julius Hemingway is an Analyst Relations Manager at Storyblok. Storyblok harnesses a headless, API-driven CMS architecture empowering developers to build anything, publish everywhere, and integrate with any technology stack.What we coverWhat do you do at Storyblok?Growing up fastProduct market fitAdvice for startupsCollaborating with partnersWhat opportunities do you see out there, working with analyst companies?Where to hear from Thomas & JuliusThomas: @tompehamJulius: https://www.linkedin.com/in/julius-hemingway-b720b1136/https://www.storyblok.com/

Nov 8, 2022 • 16min
Growing in a community - with Colin Sidoti, founder of Clerk.dev
Colin Sidoti is the CEO of Clerk.dev. Clerk helps developers build user management. They provide streamlined user experiences for your users to sign up, sign in, and manage their profile.What we coverHasn't auth been solved already?Growth and new customersPitching ClerkCommunitiesUser journeyWhere to hear from Colinhttps://twitter.com/tweetsbycolinhttps://twitter.com/ClerkDevhttps://clerk.dev/

Nov 1, 2022 • 25min
DevRel from the ground up with Sean Falconer from SkyFlow
Sean Falconer is the Head of Developer Relations & Product Marketing at Skyflow. Skyflow is a privacy API for sensitive data that is built on a customer data vault.What we coverBuilding a DevRel function from the ground upAn MVP DevRel teamA real content strategyHiring the right personMeasuring performance in the early stagesHow do DevRel and marketing interplay?Where to hear from Sean@seanfalconerhttps://www.skyflow.com/https://www.skyflow.com/podcastP.s. thanks so much to Harpreet Sahota for listening and suggesting we invite Sean!

Oct 25, 2022 • 19min
Developer Marketing at a startup with Zivit Katz from Zigi
Zivit Katz is the VP of Marketing at Zigi. Zigi is an AI-powered personal assistant for developers. By managing your dev workflow and handling all your mundane, non-programming tasks across multiple apps directly from Slack.What we coverMarketing at ZigiThe market and usersLearning the right languageUnderstanding the developerThe importance of marketing plansWhere to hear from ZivitZivit's Linkedin Zigi's Linkedinhttps://www.zigi.ai/

Oct 18, 2022 • 20min
Is Open Source the ultimate bottom-up growth strategy? With James Hawkins from PostHog
James Hawkins, CEO & Co-founder of PostHog, discusses the power of transparency in driving company growth and recruitment. He shares insights on how PostHog's bold, open-source approach fosters user experience and bottom-up growth. The conversation touches on the advantages of small, autonomous teams managing product areas, aiming for $100 million in revenue through self-service models for developers. Hawkins emphasizes the balance between catering to enterprises and mid-market opportunities, showcasing strategic principles for sustainable success in the DevTools space.
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