Scaling DevTools

Jamie Barton is a DevRel Engineer at Grafbase https://grafbase.com/ and the host of https://graphql.wtf/

Pranay Prateek is the founder of SigNoz - Open Source Observability with Traces, Logs and Metrics in a single pane. Topics covered:How SigNoz has grown to 12k starsHow did you get started with the open source model? And have there been any teething challenges. Apart from growth, have there been any other benefits?What is the path to monetization (question from Utpal Nadiger)?Could you talk about your technical writer program? Links:SigNoz https://signoz.io/Pranay's Twitter https://twitter.com/pranay01?s=20

Adam DuVander is an expert in developer marketing and the author of two books: Developer Marketing Does Not Exist and Technical Content Strategy Decoded. In this episode, we dive deep into the world of developer marketing, specifically focusing on early-stage companies building tools for developers and how to create engaging content for your audience.What we cover:Adam's journey from journalism to developer marketingThe importance of developer marketing for early-stage companies and its role in product growthIdentifying your target audience and understanding their pain pointsHow to create content without directly promoting your product, yet staying relevant to your target audienceThe concept of becoming a media company within your niche and providing value through contentThe importance of engagement metrics over vanity metrics for early-stage companiesThe Jedi Developer Mind Trick: how to showcase the value of your product without directly promoting it, especially for early-stage companiesExamples from successful early-stage companies like LogRocket and StoplightHow to measure the success of your content and know if it's working for your early-stage companyTips on choosing the right topics that resonate with your audience and relate to your productAdam's new book, Technical Content Strategy DecodedBuy Adam's new book here 

Rob Moore is the CTO and founder of Churnkey - a tool that reduces churn for you automatically. What we cover:- Developer documentation- How Rob buys tools- How Rob discovers tools- Go slow & build good things- How Churnkey worksReferences:- Rob's twitter https://twitter.com/robmoo_re- Churnkey https://churnkey.co/- Super docs super.so 

Ant is the founder of Supabase. Supabase is the open-source firebase alternative and has gone from zero to 47,000+ GitHub stars in a matter of years.  What we cover:- Ant's Egyptologist dream - How the Launchpad book showed Ant that building a company is possible- Product Market Fit is always just a pivot away- How to talk about Supabase?- Differences between pre-PMF and post-PMF- How Supabase stay on top of and prioritise huge volumes of product feedback - How Supabase positions itself to hobbyists/startups and bigger enterprise companies - DX and scalability.- Supabase's Twitter strategy- Trial & error in marketing - How does Supabase measure marketing?- Spaced repetition in marketing- Databases are very sticky - The future of Supabase- The difficulties of hiring non-technical people (supabase is hiring!)- Why Supabase over other tools?- Is Ant a Liverpool fan?Links & Resources:- Ant's Twitter- Supabase's Twitter- Supbase- Supabase jobs- The Launchpad book- Kuba's breakdown of Supabase's marketing strategy- swyx (I can't find the exact tweet) - Amjad - we think in years

Josh is a Navy Seal turned founder of Uffizzi. Uffizzi provides environments as a Service and works with open source projects like Backstage.Topics- Pivoting between ideas- Working with open source projects to improve products and build credibility Links:UffizziJosh's Twitter

Paul Butler is the cofounder of Drifting in Space. They believe that browser-based applications can feel like magic if they’re built with the right tools. They make Jamsocket, a platform for building applications with session backends, and Plane, the open-source server that powers it.What we cover:- The power of in-person meetups- How to communicate complex problems- Deconstructing topics for developer content- Writing about trends e.g. GPU rendered UIs- Going after developers doing "something ambitious with browsers"

What we coverThe early days of CorrelloThe advantages of marketplacesWhere to hear from RobinRobin's TwitterRobin's MastadonCorrelloBlue Cat Reports 

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful.What we coverIntroduction HygraphFinding your focusDemand GenerationWhat is a good SEO strategy?Does performance marketing work with developers?How to target developersWorking with sales teamsCollaborating on contentWhere to hear from DinoTwitter: @DinoKukichttps://hygraph.com/Where to hear from usTwitter: @JackSBridgerhttps://blog.bitreach.ioNewsletter: https://www.bitreach.io/

Scaling DevTools is the podcast that investigates how DevTools go from zero to one.What we coverIntroduction to VeraDeveloper advocacy at OutSystemsProgression in OutSystemsMoving around the companyChallengesStrategies at OutSystemsEducationDeveloper advocacy skillsWhere to hear from VeraTwitter: @veratiagoLinkedin: https://www.linkedin.com/in/veratiago/?originalSubdomain=ptMedium: https://vera-tiago.medium.com/https://www.outsystems.com/