Scaling DevTools

Sarah Jane Morris is the Senior Manager of Developer community at HubSpot. Hubspot is a CRM platform that brings everything scaling companies need to deliver a best-in-class customer experience into one place.What we cover(00:21): How should early-stage startups be thinking about community?(06:09): Once the community has found momentum, what would the next focus be?(12:27): In terms of tangibly measuring how well you're doing, what kind of things do you care about?(18:39): Community can sometimes be put on the back burner, but at the same time you see so many of the most successful dev startups invested in community really early on. Do you see a pattern or do you have any advice for startups that are at this stage?Links mentioned by SJTwitter: @SarahJaneMorrishttps://www.hubspot.comhttps://haxor.sh/https://www.twilio.com/https://www.commonroom.io/ https://projectinclude.org/

Phil is the founder of Tiiny.host. Tiiny.host is a web hosting application that allows you to simply host & share your web project. What we cover(00:28): What has growth been like at tiiny.host?(04:44): Why does the world need a new hosting provider?(10:50): How did you decide to position tiiny.host?Where to hear from PhilTwitter: @_barettohttps://tiiny.host/

Kimmy Leslie is a marketer at Stream. Stream power chat messaging and activity feeds for billions of global end-users across thousands of different apps.What we cover(00:42): What does community mean to Stream?(01:37): What are good events like in the developer space?(02:31): How did you find having a blank canvas of events that you could run and sponsors that you could find?(03:30): Do you have any advice for anyone at a startup where they aren’t doing any events or sponsorship?(05:20): Do you think sponsors and events play into the product in terms of how it develops, as well as all the relationships that you are building with different communities?(07:38): What do you do when you have a successful sponsor, what happens next?(08:25) Would you recommend for someone just getting started to allocate their budget between different events and sponsors?Where to hear from KimmyTwitter: @LeslieKimmyStream - https://getstream.io/

Kuba Czakon is the CMO of Neptune.ai, a Metadata store for MLOps, built for research and production teams that run a lot of experiments. Kuba is also the author and creator of https://www.developermarkepear.com/.What we cover(00:54): How should we be doing developer marketing?(01:06): How are you applying your four pillars of developer marketing at Neptune?(11:00): How are you thinking about SEO?(13:21): How are you allocating your resources now that you are the CMO of Neptune?Where to hear from KubaTwitter: @JCzakonhttps://neptune.ai/https://www.developermarkepear.com/Developer Marketing community - https://marketingto.dev/ 

Nico Botha is the founder of Ship SaaS, a Next.js Saas boilerplate that allows you to ship your SaaS in no time. Nico is also co-founder of Supermeme.ai ****an AI meme generator. ****What we cover(00:28): What made you start Ship SaaS?(01:06): How did you go about getting your first customer?(01:29): Do you have any advice for someone starting to build a tool for Developers?(02:06): When you describe justifying your tech stack and developers asking lots of questions, how can someone ensure they prepare their tool for that kind of scrutiny?(02:54): Could you dig a little more into how you plan to grow Ship SaaS and your plans for the future?(03:38): How have you currently been thinking about SEO?(04:52): Did you specifically set out to rank for that key term? Or were you just creating content that you thought would be useful?(05:12): One of your other projects is Supermeme, a tool for generating memes using AI. How do you think memes can play into Developer marketing?Nico's links:Twitter: @nwbothahttps://shipsaas.com (Nico's SaaS boilerplate)https://www.supermeme.ai (Nico's other project - a meme tool)https://katlinks.io - SEO tool (Nico uses this)

Julie Reboul is a Senior Developer Marketing Manager at Algolia. Algolia is an AI-powered search and discovery platform for dynamic experiences. Julie has also previously worked with companies such as Microsoft, Twitter, and Orange.What we cover(00:37): Could you tell us a bit about the kinds of things you're working on at Algolia?(02:58): How do you cultivate a community of trust at Algolia?(04:57): What is it that you and your partner focus on?(06:25): What do you think attracts developers to want to join Algolia's live sessions or developer conferences?(07:24): Could you tell us a little bit about how you approach co-marketing?(09:10): Could you share a bit about the culture at Algolia?(10:47): What changes have you seen in Algolia in the last five years?(11:55): In the five years that you've been there, what do you think Algolia does well that's led to its success?Where to hear from JulieTwitter: @juliereboulhttps://www.algolia.comPodcast: https://developerexperience.buzzsprout.com

In today’s episode, Jack discusses what it was like working in a sales team at Stack Overflow, selling to developers, and why you should think about sales in terms of champions. What we cover(01:07): Being a Sales Development rep.(03:34): When a salesperson gets an inbound lead, it's a euphoric moment.(03:09): Developers rarely check emails.(05:04): Connect with people that already have a problem.(05:48): Qualify your leads.(07:04): Think about sales in terms of champions.

Natwar Maheshwari is a Developer Marketing Lead at Algolia. Algolia is known for empowering builders with the search and recommendation services they need to build world-class experiences. What we cover(00:43): How do you think we should think about developer marketing when we're just getting started?(03:34): Are there things we can do to create that experimental culture?(07:10): It's about not being afraid to do things that you don't have a lot of knowledge on and try them out just because they seem like a good idea. But also try to get at least a little bit of expertise thrown in there so that you're not, for instance, doing an SEO experiment over 24 hours and expecting to see some results.(09:48): When you're experimenting with different things, does that play into brand building?(12:12): When we talk about experimentation, is it experimenting within constraints? How would you describe the kind of process?Where to hear from NatwarTwitter: @natwar86https://www.algolia.comNewsletter: https://www.engineeringbrew.com

Karl Hughes is the founder of Draft.Dev - a marketing content agency focused on creating great content for software engineers. Since founding the company in 2020, the team has grown to include marketers, editors, engineers and over 130 technical writers. Karl also lectures and writes about his learnings and experiences and was previously CTO at a Venture-backed startup. Karl is the perfect person to talk to if you're serious about scaling your developer content.What we cover(01:20): Content is pretty much accepted as one of the most predictable paths to grow for developer tools, but the payback is also sometimes a little slower than other channels. Karl, against this backdrop, how should DevTools startups be thinking about content?(09:44): How does the reputation of your DevTool come into it?(12:42): I'd love to hear about how you think about promotion, and especially at the moment if there's anything that startups can be doing to shorten the payback of some of their content?(16:12): Have you had any experiences with developer content on TikTok?Where to hear more from KarlTwitter: @KarlLHugheshttps://draft.devBlog: https://draft.dev/learn/ 

Michael Christofides is the co-founder of pgMustard, a Postgres tool that speeds up your journey from knowing which query is a problem to working out what can be done about it. The aim of pgMustard is to build a small, sustainable business that is the best at what it does. pgMustard recently celebrated their 100th subscriber - so they are well on their way! Michael also consults, talks at conferences and writes about Postgres performance.What we cover(00:41): Could you tell us a bit about where pgMustard is right now and what your focuses are at the moment? (01:22): Could you tell us a bit about what you're currently doing in terms of growth and, what's keeping you up at night at the moment with pgMustard? (02:47): One of the things that I’ve noticed when I go to the pgMustard website, is that you’re very ethical. There’s no small print, everything is as kind as it could be. Is that something you’ve consciously gone after? (04:22): Let's say some founders are considering this. Has there been any tangible benefits that could persuade them to become whiter than white?(06:52): You have previously worked as a Head of Customer Success at a big, what could be described as a DevTools, startup GoCardless. Do you think this is where some of your approach came from?(09:42): Stepping back from pgMustard, what has and hasn't worked in terms of growth?(14:09): Are there any kind of general lessons that you would give to maybe yourself starting again? Or another DevTools founder?(19:54): How can people learn more about you and about pgMustard?Guest linksTwitter: @michristofides Site link: https://www.pgmustard.com