Scaling DevTools

Richard Moot is the Head of Developer Advocacy at Square. Square helps millions of sellers run their business-from secure credit card processing to point of sale solutions. What we cover(00:32): Could you tell us about the work that you're doing on YouTube with Square?(01:00): If a startup is thinking of getting started with YouTube, how would you suggest they get started?(03:39): Could you talk us through the types of tasks that you or other members of the team do?(07:28) Could you talk a little bit about examples?(09:16) How do you approach them quality vs quantity when it comes to good examples?(11:52) Where and how does fun come into it all?Where to hear from RichardTwitter: @wootmoothttps://squareup.comhttps://developer.squareup.com/us/enhttps://www.youtube.com/c/SquareDev

Wesley Faulkner is a Senior Community Manager at AWS. Amazon Web Services provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered pay-as-you-go basis.(00:40): Would you be able to tell us a little bit more about higher-order thinking?(05:31): Could you share some examples of higher-order thinking versus a lower-order marketing campaign or communication that didn't work so well?(11:06): Could you share your thoughts on developers wanting to understand how things work?(13:38) When it comes to higher-order thinking and understanding your audience, investing long-term sometimes feels like it may have a slower payoff. How do we justify this kind of investment? Especially if we're a startup that needs users or signups really quickly.Tweet we are discussingWhere to hear from WesleyTwitter: @wesley83https://aws.amazon.com/https://www.communitypulse.io/

Dylan Fox is the Founder & CEO of AssemblyAI. AssemblyAI is an AI company that researches, trains, and deploys State-of-the-Art AI models. Thousands of developers and product teams build with AssemblyAI's simple API to automatically transcribe and understand audio data at scale.What we cover(00:20): Could you tell us a little bit about AssemblyAI?(01:10): Could you talk about your content strategy?(03:37): How do you balance the goal of promoting AssemblyAI with creating authentic, useful pieces of content?(09:59) How are you able to produce such in-depth content?(11:22) What was it like going through YC and acquiring your first users?Where to hear from DylanTwitter: @YouveGotFoxhttps://www.assemblyai.com/https://twitter.com/AssemblyAI

Juri Strumpflohner is the Director of Developer Experience at Nrwl Technologies. Nrwl works with global enterprises to provide remote consulting, training, and engineering. Nx is Nrwl’s open source product which provides advanced tools that help scale enterprise development. What we coverThe  story, Nrwl, and Nx?Solve the problems you seeOpen source business modelHow Nx got to 2million downloads per week Hiring for growthTaking over an existing open source proejctWhere to hear from JuriTwitter: @juristrhttps://nrwl.io/https://nx.dev/https://www.youtube.com/c/Nrwl_iohttps://nx.dev/conf

Ronak Ganatra is the Director of Marketing at Lano, a global software solution enabling businesses to hire and pay full-time employees and contractors. Ronak was previously VP of Marketing at Hygraph and has also founded https://marketingto.dev/.What we cover(00:37): What was it like on your first day working at Hygraph versus three years later?(07:03): What do you think being a better developer marketer means?(08:36): How do you approach things like performance marketing?(12:17) How should developer marketing teams be working with sales teams?Where to hear from RonakTwitter: @gunnyganatrasavepadhttps://marketingto.dev

Sarah Jane Morris is the Senior Manager of Developer community at HubSpot. Hubspot is a CRM platform that brings everything scaling companies need to deliver a best-in-class customer experience into one place.What we cover(00:21): How should early-stage startups be thinking about community?(06:09): Once the community has found momentum, what would the next focus be?(12:27): In terms of tangibly measuring how well you're doing, what kind of things do you care about?(18:39): Community can sometimes be put on the back burner, but at the same time you see so many of the most successful dev startups invested in community really early on. Do you see a pattern or do you have any advice for startups that are at this stage?Links mentioned by SJTwitter: @SarahJaneMorrishttps://www.hubspot.comhttps://haxor.sh/https://www.twilio.com/https://www.commonroom.io/ https://projectinclude.org/

Phil is the founder of Tiiny.host. Tiiny.host is a web hosting application that allows you to simply host & share your web project. What we cover(00:28): What has growth been like at tiiny.host?(04:44): Why does the world need a new hosting provider?(10:50): How did you decide to position tiiny.host?Where to hear from PhilTwitter: @_barettohttps://tiiny.host/

Kimmy Leslie is a marketer at Stream. Stream power chat messaging and activity feeds for billions of global end-users across thousands of different apps.What we cover(00:42): What does community mean to Stream?(01:37): What are good events like in the developer space?(02:31): How did you find having a blank canvas of events that you could run and sponsors that you could find?(03:30): Do you have any advice for anyone at a startup where they aren’t doing any events or sponsorship?(05:20): Do you think sponsors and events play into the product in terms of how it develops, as well as all the relationships that you are building with different communities?(07:38): What do you do when you have a successful sponsor, what happens next?(08:25) Would you recommend for someone just getting started to allocate their budget between different events and sponsors?Where to hear from KimmyTwitter: @LeslieKimmyStream - https://getstream.io/

Kuba Czakon is the CMO of Neptune.ai, a Metadata store for MLOps, built for research and production teams that run a lot of experiments. Kuba is also the author and creator of https://www.developermarkepear.com/.What we cover(00:54): How should we be doing developer marketing?(01:06): How are you applying your four pillars of developer marketing at Neptune?(11:00): How are you thinking about SEO?(13:21): How are you allocating your resources now that you are the CMO of Neptune?Where to hear from KubaTwitter: @JCzakonhttps://neptune.ai/https://www.developermarkepear.com/Developer Marketing community - https://marketingto.dev/ 

Nico Botha is the founder of Ship SaaS, a Next.js Saas boilerplate that allows you to ship your SaaS in no time. Nico is also co-founder of Supermeme.ai ****an AI meme generator. ****What we cover(00:28): What made you start Ship SaaS?(01:06): How did you go about getting your first customer?(01:29): Do you have any advice for someone starting to build a tool for Developers?(02:06): When you describe justifying your tech stack and developers asking lots of questions, how can someone ensure they prepare their tool for that kind of scrutiny?(02:54): Could you dig a little more into how you plan to grow Ship SaaS and your plans for the future?(03:38): How have you currently been thinking about SEO?(04:52): Did you specifically set out to rank for that key term? Or were you just creating content that you thought would be useful?(05:12): One of your other projects is Supermeme, a tool for generating memes using AI. How do you think memes can play into Developer marketing?Nico's links:Twitter: @nwbothahttps://shipsaas.com (Nico's SaaS boilerplate)https://www.supermeme.ai (Nico's other project - a meme tool)https://katlinks.io - SEO tool (Nico uses this)