

Scaling DevTools
Jack Bridger
We investigate what it takes to grow developer tools and AI DevTools. Topics include developer marketing, DevRel, developer advocacy and developer experience. Featuring founders and key people from the likes of Vercel, ElevenLabs and OpenAI. Scaling DevTools is sponsored by WorkOS.
Episodes
Mentioned books

6 snips
Jan 19, 2023 • 38min
Great DevRel Content is a process, not a project with Jason Lengstorf
What we coverCreating content is a process, not a projectReusing content effectivelyStay on message!!Consistent gentle pressureBoring but effective strategiesWhere to hear from JasonTwitter: @jlengstorfjason.af/linkshttps://www.learnwithjason.dev/

Jan 12, 2023 • 34min
Crossing the chasm with Shawn Wang (swyx)
ResourcesCrossing the chasm by Geoffrey MooreAirbyteNetlify Auth LibraryWardley mapStrategy Letter V by Joel SpolskyThe hardest working graphic in software10x-ing Svelte (Svelte Summit 2022 Talk Notes)swyx’s links:TwitterswyxDX TipsAI writingLearninpublic.orgIntro to tech strategyKey points:Everyone in tech should understand the technology adoption cycle and know which stage of the adoption cycle you’re atFirst time founders obsess about products and second-time founders obsess about distribution.At the beginning, focus-in on one offering - have conviction in who your users areYour tech IS the story at the earliest stage of the adoption cycle. Because you are targeting innovators and they love to know you use Rust for example! At the later stage, tech no longer matters; the cost matters. Your messaging evolvesYou should be picking industries and companies with a strong chance of success

Jan 5, 2023 • 27min
The first 2,000 GitHub stars with Matija Šošić from Wasp
What we coverAn introduction to WaspThe Wasp journey so farThe ups and the downsHaving convictionReviewing progressCommunication with usersReaching Junior DevelopersWhat advice would you give?Where to hear from MatijaTwitter: @MatijaSosicBlog: https://wasp-lang.dev/bloghttps://wasp-lang.dev/Where to hear from usTwitter: @JackSBridgerhttps://blog.bitreach.ioNewsletter: https://www.bitreach.io/

Dec 20, 2022 • 20min
Giving developers what they want with Deepak Prabhakara
Deepak Prabhakara is the CEO and Co-founder of BoxyHQ. BoxyHQ enables you to add plug-and-play enterprise-ready features to your SaaS product.What we coverAn introduction to BoxyHQGetting BoxyHQ out there in the worldThe BoxyHQ Open Source modelWhat developers wantProgression and growthContent updateContent distributionKeeping an eye out on Twitter termsWhere to hear from DeepakTwitter: @boxyhqGitHub: https://github.com/boxyhqhttps://boxyhq.com/

Dec 13, 2022 • 23min
Playing the long game with Ed Freyfogle - founder of the OpenCage Geocoding API
Ed Freyfogle is the Co-founder of OpenCage. The OpenCage Geocoding API provides worldwide, reverse (latitude/longitude to text) and forward (text to latitude/longitude) geocoding based on open data via a REST API.What we coverIntroduction to OpenCageTransparency is keyCompetition and learningDeveloper mind tricksBootstrapping OpenCagePlaying the long gameMeasuring conversionEnthusiastsWhere to hear from EdTwitter: @freyfoglehttps://opencagedata.com/http://freyfogle.com/Geomob podcast: https://thegeomob.com/podcast

Dec 6, 2022 • 24min
Bootstrapping a SaaS boilerplate to $25k MRR with Kyle Gawley from Gravity
Kyle Gawley is the Founder of Gravity. Gravity help founders build SaaS products at warp speed.What we coverIntroduction to GravityThe journey so farWhy trust is importantCreating and building trustMarketing approach for GravitySpecific problem to solveTips for SEOSelling to developers badly (things to stay away from!)The future of GravityWhere to hear from KyleTwitter: @kylegawleyhttps://usegravity.app/Learn how to build a SaaS product from scratch course: https://usegravity.app/how-to-build-a-saashttps://aigraphics.io/

Nov 29, 2022 • 22min
Building a brand with Ramiro Nuñez Dosio from Supabase
Ramiro Nuñez Dosio is a Growth Marketer at Supabase. Supabase is a platform designed to help devs streamline the creation of modern apps.What we coverThe Supabase marketing approachLaunch weeks at SupabaseKeeping focusMarketing processesHow to measure successHow to distribute contentWhere to hear from RamiroTwitter: @ramiro__ndLinkedin: https://www.linkedin.com/in/ramiro-nd/https://supabase.com/

Nov 15, 2022 • 29min
Product Led Growth with Thomas Peham & Julius Hemingway from Storyblok
Thomas Peham is the VP of Marketing and Julius Hemingway is an Analyst Relations Manager at Storyblok. Storyblok harnesses a headless, API-driven CMS architecture empowering developers to build anything, publish everywhere, and integrate with any technology stack.What we coverWhat do you do at Storyblok?Growing up fastProduct market fitAdvice for startupsCollaborating with partnersWhat opportunities do you see out there, working with analyst companies?Where to hear from Thomas & JuliusThomas: @tompehamJulius: https://www.linkedin.com/in/julius-hemingway-b720b1136/https://www.storyblok.com/

Nov 8, 2022 • 16min
Growing in a community - with Colin Sidoti, founder of Clerk.dev
Colin Sidoti is the CEO of Clerk.dev. Clerk helps developers build user management. They provide streamlined user experiences for your users to sign up, sign in, and manage their profile.What we coverHasn't auth been solved already?Growth and new customersPitching ClerkCommunitiesUser journeyWhere to hear from Colinhttps://twitter.com/tweetsbycolinhttps://twitter.com/ClerkDevhttps://clerk.dev/

Nov 1, 2022 • 25min
DevRel from the ground up with Sean Falconer from SkyFlow
Sean Falconer is the Head of Developer Relations & Product Marketing at Skyflow. Skyflow is a privacy API for sensitive data that is built on a customer data vault.What we coverBuilding a DevRel function from the ground upAn MVP DevRel teamA real content strategyHiring the right personMeasuring performance in the early stagesHow do DevRel and marketing interplay?Where to hear from Sean@seanfalconerhttps://www.skyflow.com/https://www.skyflow.com/podcastP.s. thanks so much to Harpreet Sahota for listening and suggesting we invite Sean!


