Scaling DevTools

Zivit Katz is the VP of Marketing at Zigi. Zigi is an AI-powered personal assistant for developers. By managing your dev workflow and handling all your mundane, non-programming tasks across multiple apps directly from Slack.What we coverMarketing at ZigiThe market and usersLearning the right languageUnderstanding the developerThe importance of marketing plansWhere to hear from ZivitZivit's Linkedin Zigi's Linkedinhttps://www.zigi.ai/

James Hawkins, CEO & Co-founder of PostHog, discusses the power of transparency in driving company growth and recruitment. He shares insights on how PostHog's bold, open-source approach fosters user experience and bottom-up growth. The conversation touches on the advantages of small, autonomous teams managing product areas, aiming for $100 million in revenue through self-service models for developers. Hawkins emphasizes the balance between catering to enterprises and mid-market opportunities, showcasing strategic principles for sustainable success in the DevTools space.

Brandon Gubitosa is a Senior Content Marketer at Plural. Plural is a software development company that is on a mission to help DevOps teams access and deploy open-source solutions that are recognised as top-tier.Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful.What we coverAn introduction to Plural and it’s growthDistributing contentWhy startups under distribute contentUsing metrics to help define if something should be pursuedHow to decide on a compelling piece of contentLeveraging open source communities to drive growthContent agency Vs In-houseWhere to hear from Brandonhttps://www.plural.sh/https://www.linkedin.com/in/bgubitosa/Where to hear from usTwitter: @JackSBridgerhttps://blog.bitreach.ioNewsletter: https://www.bitreach.io/

André Eriksson is the founder of Encore. Encore is a backend development engine built on the belief that escaping complexity unleashes a higher state of creativity.Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful.What we coverAn introduction to Encore's Go frameworkWhat drove André to create Encore and where he found his conviction from frustrationProblems faced by experienced backend developersObtaining your first customers who immediately get itFocusing on content to bring developers to youSales at Encore - tailoring everything to what is important to customers Building technical trust - can you trust it will do what I want?Building business trust with open sourceWhere to hear from AndréTwitter: @_eandrehttps://encore.dev/Where to hear from usTwitter: @JackSBridgerhttps://blog.bitreach.ioNewsletter: https://www.bitreach.io/

Ana Hevesi is a Developer Experience Researcher and Ecosystem Consultant. She has experience marshalling technical products and communities at companies including Stack Overflow, Nodejitsu and MongoDB.What we coverAn introduction to developer user researchResearch at DevTools startupsHow to use findings and insightsHow user research can help extend runway at a startupWhere to hear from AnaTwitter: @anthrocypherhttps://www.anahevesi.com/Tools Anna lovesDovetail

Nimrod Kramer is the CEO at Daily.dev. Daily.dev is a community of developers getting together and exploring Dev news.What we cover(00:39): Why has Daily.dev been such a sensation from your perspective?(02:13): Could you share your thoughts on good developer marketing and what it is?(04:52): Could you talk about how you work with Francesco and how that's been working?(07:28) Could you talk a little bit about examples?(09:19) What is a developer?(13:12) Have you got any examples of companies that have created really successful marketing campaigns with Daily.dev?Where to hear from NimrodTwitter: @NimrodKramerhttps://daily.dev/

Megan Reynolds is an investor at Crane Venture Partners. Crane are an early stage VC who have invested in developer tools such as Gitpod, Encore and Novu. What we coverWhat is happening in the market right now?Critical path for developersWhat can devtools do to make themselves more critical?Understanding your landscapeWhat are the good founders doing? Gitpod exampleWhy Megan invested in NovuWhat Megan is looking for in devtoolsWhere to hear from MeganTwitter: @meganreynohttps://crane.vc/Dev Tools mentionedGitpod - open source remote developer collaborationGitpod // Factorial case studyNovu - open source notification infrastructureEncore - backend development engineFirebase - backend as a serviceSupabase (open source alternative to firebase)Posthog (open source alternative to mixpanel)

Richard Moot is the Head of Developer Advocacy at Square. Square helps millions of sellers run their business-from secure credit card processing to point of sale solutions. What we cover(00:32): Could you tell us about the work that you're doing on YouTube with Square?(01:00): If a startup is thinking of getting started with YouTube, how would you suggest they get started?(03:39): Could you talk us through the types of tasks that you or other members of the team do?(07:28) Could you talk a little bit about examples?(09:16) How do you approach them quality vs quantity when it comes to good examples?(11:52) Where and how does fun come into it all?Where to hear from RichardTwitter: @wootmoothttps://squareup.comhttps://developer.squareup.com/us/enhttps://www.youtube.com/c/SquareDev

Wesley Faulkner is a Senior Community Manager at AWS. Amazon Web Services provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered pay-as-you-go basis.(00:40): Would you be able to tell us a little bit more about higher-order thinking?(05:31): Could you share some examples of higher-order thinking versus a lower-order marketing campaign or communication that didn't work so well?(11:06): Could you share your thoughts on developers wanting to understand how things work?(13:38) When it comes to higher-order thinking and understanding your audience, investing long-term sometimes feels like it may have a slower payoff. How do we justify this kind of investment? Especially if we're a startup that needs users or signups really quickly.Tweet we are discussingWhere to hear from WesleyTwitter: @wesley83https://aws.amazon.com/https://www.communitypulse.io/

Dylan Fox is the Founder & CEO of AssemblyAI. AssemblyAI is an AI company that researches, trains, and deploys State-of-the-Art AI models. Thousands of developers and product teams build with AssemblyAI's simple API to automatically transcribe and understand audio data at scale.What we cover(00:20): Could you tell us a little bit about AssemblyAI?(01:10): Could you talk about your content strategy?(03:37): How do you balance the goal of promoting AssemblyAI with creating authentic, useful pieces of content?(09:59) How are you able to produce such in-depth content?(11:22) What was it like going through YC and acquiring your first users?Where to hear from DylanTwitter: @YouveGotFoxhttps://www.assemblyai.com/https://twitter.com/AssemblyAI